Expose Your Competitors' Online Marketing Techniques

What is EzCBA?

The EzCompetitive Business Analysis (EzCBA) is an OBJECTIVE report on what your competitors are currently doing to achieve Top 10 rankings. We discreetly analyze all of their secrets on how they market their business online and provide the details to you in an extensive, comprehensive report.

With explicit knowledge from your EzCBA, you will be able to engineer your online marketing based on strategies that your competitors spent time and money to develop. The EzCBA enables you to instantly become competitive and then take it a step further to beat out the top spots in the major Search Engines.

The EzCompetitive Business Analysis

This objective, thorough report identifies the successful online marketing strategies in your industry by analyzing your most successful competitors. The EzCBA enables any business to compete online and is essential to any business attempting to eliminate their competition.

Your EzCBA will contain:

COMPETITOR SEARCH ENGINE ANALYSIS ALL-INCLUSIVE COMPETITOR KEYWORD ANALYSIS LINKING STRATEGY OF YOUR COMPETITORS ANALYSIS OF COMPETITORS' HTML TAGS COMPETITORS' WEBSITE COMPONENTS COMPETITORS' WEBSITE COMPATIBILITY

The EzCBA can help you analyze your top competitors and show you how to control your market. With your EzCBA, you can make certain that you will maximize all your opportunities to increase your sales AND your market share in your specific industry.

What Your EzCBA Features

1. TOP COMPETITOR IDENTIFICATION & SEARCH ENGINE RANKINGS
ADVANTAGE AND BENEFIT: Discover the competitors who are taking valuable traffic and sales away from you! Your EzCBA identify all of your top competitors and what they are doing to market their site. You will know what search engines they are indexed on and where they are ranked. In addition, we investigate each competitor to find out what they doing better than everyone else. One competitor may have unique keywords that are performing well on search engines. Another competitor may have an excellent linking strategy or while another may have a key strategic partner, etc. In other words, you will know why they are successful and how they got there. We uncover their proven, successful techniques and tactics in order to give you a blueprint for success for all of your online marketing strategies.

2. LINKING STRATEGY OF YOUR COMPETITORS
ADVANTAGE AND BENEFIT: We not only reveal how many sites are linked to your competitors, we also do the same for your site. In addition, we analyze the quality of these links, find out what they are saying about you and your competitors, and check for broken links as well. The measurement of the quantity and/or quality of sites that link back to a website is called Link Popularity. Search Engines use what are called "Algorithms" or "Rules" to rank a Website for any particular Keyword or Search term. Every major Search Engine is now using Link Popularity as one of their main algorithms. If two sites are equally optimized with the same Search Engine algorithms, the site with the better Link Popularity will ALWAYS outrank the other site every time. Link Popularity is a focal point of all the top Search Engines' ranking criteria. We expose your competitors' linking strategy which in turn enables you to implement a superior Link Popularity program for your own site which is essential to the success of your business.

3. ANALYSIS OF COMPETITORS' HTML TAGS
ADVANTAGE AND BENEFIT: HTML is a mark-up language that uses tags to structure text into headings, paragraphs, lists, and links. It tells a Web browser how to display text and images. This is the foundation to superior search engine rankings. We carefully analyze the text, HTML and various tags of your website and that of your competitors to make certain you have the best design to optimize these features. This is imperative to securing a large segment of the market for your site. Here is a small overview of what we inspect:

HTML Tags. The position of your keywords in your Web page and title tag is important. We study how you and your competitors are prioritizing HTML tags for easier indexing. META Tag. Your Meta tags should have a lot of keyword density and no double spaces in between your words. We scrutinize the amount of commas, spaces and keyword usage on your site and your competition's. META Description Tag. We determine if your Meta Description tags and your keywords are configured properly to give more relevant information about your company. TITLE Tag. We inspect the keyword phrases in your (and your competitors') Title tag. Several search engines use keywords in the Title tag as a major part of their algorithms. We recommend that you include the Title tag FIRST on the page and that you optimize each of your pages with unique keywords for better indexing. Keywords in Body of Text. Many engines look at your first paragraph for Keyword relevance. By carefully wording the text in your first paragraph, you can add to your Keyword relevancy. Some engines will also check the last paragraph of the body of your text. We review all of it. Text Size. We study what you and your competition are doing with your website text. Pages heavy with text in a small font size may not get listed. Avoid using font size lower than 2 pt as the dominant size for your body copy. Never use white text, or same color text to hide Keywords. You will trigger a "spam" filter and run the risk of being banned from an engine. Keywords in Your IMAGE Tags, ALT Tags & Hyperlinks. Some engines will look at your Image and ALT tags as part of their Algorithms. One way to take advantage of this is by renaming your IMAGE tags with your Keywords. An ALT tag is the text that is displayed in your browser over a hyperlink as the mouse rolls it. We assess everything you and your competition are doing with these tags. Some engines will also look at the words in your Hyperlinks for added relevancy. You should be naming several of your Web pages with your Keywords and Keyword phrases. We also assess what your competition is doing in this area. H1 Tags to Boost Relevancy. Some search engines will give words found in your "H1" tag a boost in relevancy. We will demonstrate how you can get both a boost in relevancy and get better control of your page's appearance in one easy step. Revisit tag. Revisit tags will instruct some Search Engine robots to revisit your site at specified intervals. We fully go through the usefulness of this tool with you.

4. COMPETITORS' WEBSITE COMPONENTS
ADVANTAGE AND BENEFIT: We will look for the following important features and components your competitors may be using to make their Internet marketing more successful. The report will back up any changes you need to implement so you can keep one step ahead of your competitors.

Rich Content - Content is still king on the Internet. Every Web site owner should be asking this question about his visitors, "Do I provide my visitors with what they want?" The Invitation to Buy / Testimonials - How does your competition ask people to purchase? We will make certain that your invitation to buy is very clear and easy for your customers. We will also uncover any of your competitors' customer testimonials posted on their sites. This will be very helpful in providing information on what their customers are saying about them. It can also serve as a template for posting your customer testimonials on your website. Few things give consumers more confidence than satisfied customers. FAQ / "About Us" Section / Privacy Policy - A "Frequently Asked Questions" page allows your visitors to better get to know you before they decide to contact you. An "About Us" page allows your customer to know "Who are you, and why should I do business with you? ". Having a Privacy Policy posted on your site is something that you can offer your website visitors to let them know that you respect their privacy. Site Map - Having a Site Map is helpful for visitors to quickly find the information that they are looking for. The same can be said for search engine spiders. Many are programmed to look for your "Site Map" to better navigate through your Web site for proper indexing.

5. COMPETITORS' WEBSITE COMPATIBILITY
ADVANTAGE AND BENEFIT: We will scan your site and test it on all the major Internet browsers. We will do the same with your competitors. It is important to know that while the Internet Explorer browser has the largest market share, you could still be missing millions of consumers for your site if you only design your pages for Explorer. Our report includes the actual photos of your Web pages on all the top Internet browsers to make sure you are not missing opportunities with any prospective customers. We also make sure your website is loading properly. Slow load times can deter users from viewing your site. We will report back to you with your "Load Time" and list recommendations to improve your load time, server connections, graphic resizing, and more.

Your EzCBA Summary & Recommendations

2. Collection of Information
In this stage, we gather all the information in our files to determine which information is pertinent to your EzCBA. We run our business analysis reports, subscribe to competitor's newsletters, and examine their sales process to determine any relevant data and information that will be beneficial to your EzCBA.

3. Evaluation/Analysis
In this stage, we process the gathered information and it is weighed in terms of accuracy, relevancy, usefulness, etc. Then it is broken down into an easy to read report that can be shared with your marketing department. At this time, we also see if any new technology, possibly already being used by your competitors, may be available to your business.

4. Recommendations
We review our findings with you and discuss specific recommendations for your company to gain a strong position in your targeted marketplace. You can now distribute your personal "Competitive Business Analysis Report" to your key marketing personnel. Also, please keep in mind that top ranking sites set up a system to track where their online traffic is coming from. This is called "ROI" or "Return of Investment". Once you have isolated where your targeted traffic is coming from, you can concentrate your efforts on these areas. This is a must for any serious online business. This will also further demonstrate just how powerful the EzCBA's implemented plan will be for you. Lastly, in order to be successful on the Internet, your website needs to be easily adaptable to change. Many Internet businesses do not make the necessary adjustments to adapt to the inevitable regular changes in their marketplace. We will show you not only how to implement changes but also how to stay ahead in the race.