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Welcome to EzROI!
What is EzROI?
EzROI
(Return On Investment)
is a simple online sales tracking tool for your website
that tracks your sales and customers.
Unlike other tracking
tools, EzROI focuses on “measuring
what matters” - that's right, the customers
who generate revenue by purchasing, registering or inquiring through your web
site.
Quick-reference reports are then e-mailed to you daily,
with practical and instantly meaningful information.
EzROI information is presented in an easy to understand,
non-technical way. And, best of all... the analysis is already done for you -
so there's no need to waste your valuable time analyzing statistics! |
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Success Summary
EzROI gives you
quick answers to important business questions..
The EzROI “success summary”
will tell you:
- If you met your sales
projections
- How many new visitors
your marketing and advertising campaigns and initiatives
are generating
- How many of your visitors
are converting into customers (your conversion rate)
- How your current figures
compare to yesterday, last week and last month
You can use this valuable
information to gauge the success of your business and marketing
decisions.
The top section of each EzROI report includes the success
summary which analyses your website performance and provides
you with this important information including your:
- number of sales
- revenue earned
- average sale amount
- revenue earned per new
visitor
- conversion rate (percentage
of your new visitors that become customers)
- number of new visitors
- average lead time for
sales
- average number of visits
before a customer purchases
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How EzROI Works
EzROI works by simply
placing a small piece of JavaScript code on each of your web
pages. Yes, it's that easy!
EzROI will then e-mail you the daily, weekly and monthly
EzROI reports.
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E-mail Reports
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After
installing the EzROI code on your web site you will start
receiving the EzROI reports via e-mail.
These reports are sent in three different formats - daily, weekly
and monthly. An example daily e-mail can be seen on the left
and weekly can be seen on the right.
The different sections of the report will be explained on the
following pages.
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Trend Analysis
Knowing your sales statistics
is not enough to make decisions, you need to see it in context
with overall trends.
With EzROI “trend analysis”,
you can compare your performance from today with the other
days in the week, the month or the quarter.
With this visual representation of your website's performance,
you can quickly identify trends. This allows you to take early
steps when the sales trend and/or conversion trend is declining
or to keep doing what you are doing if it is increasing.
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Search Engine Analysis
Find out where your customers
come from with EzROI “search engine analysis”
You will discover which search engines and websites generate
the most repeat visitors. Yes, visitors returning to your
site to give you more business.
Why does this matter? ...... If you only measure the number
of visitors that your referrers send you, but you don't know
how many sales or leads a referrer generates for you, then
you don't know which marketing works to make money for you.
EzROI search engine and referrer analysis will allow
you to:
- Drive more sales/leads
with fewer ad dollars
- Maximize your advertising
return on investment
- Save 100s or 1000s of
advertising dollars
- Know where your marketing
efforts are most effective
What types of
search engines and referrers will be tracked?
Each time a sale or lead is generated through your site EzROI
will track exactly where that person came from.
- Search engines
- Pay per click search
engines
- e-mail campaigns
- e-newsletters
- Affiliate web sites
- Banner adds
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- ezine adds
- Paid directory listings
- Industry portals
and web sites
- Repeat customers
- Paid inclusion in
search engines
- Pop-up ads
- Other referring
web sites
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You will gain many benefits from knowing where
your customers come from including:
| Information |
Benefit |
Which search engines
get best results
- By number of sales
or leads
- By dollar amount
of sales
- By conversion value
and percent
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- Know which engines
to concentrate on
- Know how your keywords
perform with your website.
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Which
portals, directories and referrers get best results
- By
number of sales or leads
- By
dollar amount of sales
- By
conversion value and percent
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- Enables
decisions about the cost effectiveness of paid inclusion
in directories and portals
- Know
which types of refers produce the best results
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Which e-mail campaigns,
e-newsletters and affiliate programs get best results
- By number of sales
or leads
- By dollar amount
of sales
- By conversion value
and percent
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Know within
24 hours of sending an e-mail campaign or e-newsletter
whether it has generated sales or leads for you. |
| Which PPC advertising
campaigns work best for you |
See the
PPC analysis section for further information |
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Sales Analysis
See exactly which search
engines and referrers generated sales/leads for you. In the
“referring sites count'' analysis you
will see the total number of sales/leads generated from each
search engine and referrer, the number of new visitors that
referrer sent you and the percentage of new visitors who become
customers from each referrer (conversion rate).
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Revenue Analysis
See exactly which search
engines and referrers generated the most revenue for you.
In the “referring sites sales”
analysis you will see the total revenue earned from each search
engine and referrer, the number of new visitors that referrer
sent you and the value of each visitor from that referrer.
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Keyword Analysis
EzROI records
the keywords that your customers use to find your website through
the search engines.
You will know the exact keywords, the number of sales/leads
generated using those keywords, the number of people referred
to your website from search engines using those keywords, the
revenue earned using those keywords and the conversion rate
and conversion value.
Knowing which keywords your customers are using that actually
produce sales/leads is very important. Most website statistics
programs will show you all of the search terms that visitors
used to get to your web site. EzROI however focuses on
the keywords that actually produce sales/leads for you.
Your benefits from using EzROI will include:
| Feature |
Benefit |
Which
search words produce best results
- By number of sales/leads
- By dollar amount
- By conversion
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- Know which keywords
produce sales
- Know the exact words
people use - so you can use those words in your web
pages
- Know which products
customers are interested in
- Helps with merchandising
decisions and new product lines
- Know which search
engine optimization worked
- Know if customers
are searching on your business name
- Know if customers
are searching on brand names or products
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Pay Per Click (PPC) Analysis
The PPC campaign analysis
shows the performance of your PPC campaigns.
It shows you the number of sales/leads and revenue generated
by each campaign together with the conversion rate and conversion
value.
This information allows you to determine exactly which campaigns
in which PPC engines are performing and which ones are not.
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Pay Per Click (PPC) Keyword Analysis
The PPC keyword analysis
shows the performance of exact keywords in your PPC advertising.
You will quickly see which keywords you should focus on in
your PPC advertising and which ones are not producing results
for you.
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Advertising Campaigns
EzROI gives you
the accurate information you need to make informed decisions
about all of your marketing campaigns.
You can use the “campaign analysis”
to track your PPC advertising, e-mail newsletter campaigns,
banners and buttons, direct e-mail campaigns, affiliate programs,
directory listings and paid inclusion in search engines (eg.
Yahoo paid inclusion).
You will know which campaigns to invest advertising money
into and where you can save valuable advertising money by
knowing when to stop expenditure on campaigns that don't work
for you.
The “campaigns analysis by site”
shows you specifically which campaigns are working best for
you.
You will gain many benefits from the EzROI
campaign analysis including:
| Information |
Benefit |
| Which campaigns are
working |
- Quickly gauge advertising
effectiveness
- Know which are your
best campaign referrers
- Know which referrers
to focus on
- Know which campaign
referrers are not producing results
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Which PPC search
engine campaigns get best results
- By number of sales/leads
- By dollar value
of sales
- By conversion value
and percent
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- Know which PPC engine
campaigns to concentrate on
- Know which PPC engine
campaigns are not producing a return on your investment
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Which paid inclusion
portals and directory campaigns get best results
- By number of sales/leads
- By dollar value
of sales
- By conversion value
and percent
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- Enables decisions
about the cost effectiveness of paid inclusion campaigns
in directories and portals
- Know which types
of campaigns produce the best results
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Which e-mail campaigns,
e-newsletters and affiliate programs get best results
- By number of sales/leads
- By dollar value
of sales
- By conversion value
and percent
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Know within 24 hours
of sending an e-mail campaign or e-newsletter whether
it has generated sales for you. |
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Fraud Alert
Many online businesses
loose money through receiving fraudulent internet orders.
There are steps that you can take to help to minimize the
effect of online credit card fraud on your business. EzROI
fraud e-mail alerts is one of those steps.
There are some countries that are generally recognized as
generating very high levels of credit card fraud and Internet
fraud. EzROI can actually detect where your orders
come from. If an order originates from a one of those countries,
a EzROI e-mail alert will be sent to you within a few
minutes of the order being placed alerting you to the potentially
fraudulent order.
EzROI is one of your best weapons against international
fraudulent orders. The benefits you will gain from EzROI
fraud alerts include:
| Feature |
Benefit |
| Fraud e-mail
alerts |
- Reduce your loss
from fraudulent orders
- Alert to potentially
fraudulent orders (based on high fraud rates from
some countries)
- Detect orders that
have a fraudulent origin despite having US, AU or
EU shipping destinations.
- Detect orders that
you would otherwise not know may be fraudulent
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Find out where your website currently stands
in all the major search engines.