:root{
    --yellow:#FFC400;
    --yellow-dark:#E6AC00;
    --black:#141414;
    --ink:#1f1f1f;
    --grey:#6b6f76;
    --grey-light:#f4f5f7;
    --grey-mid:#e4e6ea;
    --white:#ffffff;
    --radius:14px;
    --shadow:0 12px 40px rgba(20,20,20,.08);
    --shadow-sm:0 4px 18px rgba(20,20,20,.06);
    --maxw:1320px;
  }
  *{margin:0;padding:0;box-sizing:border-box}
  html{scroll-behavior:smooth}
  body{font-family:'poppinsregular','Poppins',sans-serif;font-size:18px;color:var(--ink);background:var(--white);line-height:1.6;-webkit-font-smoothing:antialiased}
  h1,h2,h3{font-family:'poppinsbold','Poppins',sans-serif;line-height:1.2;color:var(--black);font-weight:700}
  h2{font-size:clamp(1.7rem,3vw,2.5rem)}
  h3{font-size:1.25rem}
  p{font-size:18px;color:#3a3d42}
  a{text-decoration:none;color:inherit}
  section{padding:50px 0}
  .brand-positioning-page .wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
  .brand-positioning-page .eyebrow{display:inline-block;font-size:.78rem;font-weight:600;letter-spacing:.13em;text-transform:uppercase;color:var(--grey);background:var(--grey-light);padding:7px 16px;border-radius:40px;margin-bottom:18px}
  .brand-positioning-page .eyebrow.on-dark{background:rgba(255,196,0,.14);color:var(--yellow)}
  .brand-positioning-page .lead{font-size:1.05rem;color:#46494f;max-width:760px}
  .brand-positioning-page .center{text-align:center}
  .brand-positioning-page .center .lead{margin-left:auto;margin-right:auto}

  /* Buttons */
  .brand-positioning-page .btn{display:inline-flex;align-items:center;gap:9px;font-weight:600;font-size:.97rem;padding:15px 30px;border-radius:50px;cursor:pointer;border:none;transition:.25s;font-family:inherit}
  .brand-positioning-page .btn-primary{background:var(--yellow);color:var(--black)}
  .brand-positioning-page .btn-primary:hover{background:var(--yellow-dark);transform:translateY(-2px);box-shadow:0 10px 24px rgba(255,196,0,.4)}
  .brand-positioning-page .btn-dark{background:var(--black);color:#fff}
  .brand-positioning-page .btn-dark:hover{background:#000;transform:translateY(-2px)}
  .brand-positioning-page .btn-ghost{background:transparent;color:var(--black);border:2px solid var(--black)}
  .brand-positioning-page .btn-ghost:hover{background:var(--black);color:#fff}

  /* Icon system */
  .brand-positioning-page .ico-svg{width:22px;height:22px;stroke:currentColor;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
  .brand-positioning-page .li-ico{width:15px;height:15px;stroke:currentColor;fill:none;stroke-width:2.4;stroke-linecap:round;stroke-linejoin:round;flex-shrink:0}

  /* Hero */
  .brand-positioning-page .hero{background:var(--black);color:#fff;position:relative;overflow:hidden}
  .brand-positioning-page .hero::before{content:"";position:absolute;top:-120px;right:-120px;width:480px;height:480px;background:radial-gradient(circle,rgba(255,196,0,.18),transparent 70%);border-radius:50%}
  .brand-positioning-page .hero .wrap {
    display: grid;
    grid-template-columns: 1.15fr .85fr;
    gap: 48px;
    align-items: center;
    padding-top: 0;
    padding-bottom: 0;
    position: relative;
    z-index: 2;
}
  .brand-positioning-page .hero h1{color:#fff;font-size:clamp(2.1rem,4.4vw,3.4rem);font-weight:800;letter-spacing:-.01em}
  .brand-positioning-page .hero p{color:#c7cad0;font-size:1.1rem;margin:22px 0 30px;max-width:540px}
  .brand-positioning-page .hero-stats{display:flex;gap:34px;margin-top:38px;flex-wrap:wrap}
  .brand-positioning-page .hero-stats .num{font-size:1.9rem;font-weight:800;color:var(--yellow)}
  .brand-positioning-page .hero-stats .lbl{font-size:.82rem;color:#aeb2b9}
  .brand-positioning-page .hero-badges{display:flex;gap:12px;margin-bottom:26px;flex-wrap:wrap}
  .brand-positioning-page .hero-badge{display:inline-flex;align-items:center;gap:6px;font-size:.78rem;font-weight:500;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.14);padding:6px 14px;border-radius:40px;color:#e2e4e8}
  .brand-positioning-page .hero-badge .li-ico{width:13px;height:13px;color:var(--yellow)}

  /* Strip after banner */
  .brand-positioning-page .strip{background:var(--yellow)}
  .brand-positioning-page .strip .wrap{display:flex;justify-content:center;align-items:center;flex-wrap:wrap;gap:14px 40px;padding:20px 24px}
  .brand-positioning-page .strip-item{display:inline-flex;align-items:center;gap:8px;font-weight:700;font-size:.92rem;color:var(--black)}
  .brand-positioning-page .strip-item .li-ico{width:14px;height:14px;color:var(--black)}

  /* Lead form card */
  .brand-positioning-page .lead-form{background:#fff;border-radius:18px;padding:30px;box-shadow:0 20px 60px rgba(0,0,0,.35);color:var(--ink)}
  .brand-positioning-page .lead-form h3{font-size:1.3rem;margin-bottom:4px}
  .brand-positioning-page .lead-form .sub{font-size:.88rem;color:var(--grey);margin-bottom:20px}
  .brand-positioning-page .lead-form .field{margin-bottom:13px}
  .brand-positioning-page .lead-form label{display:block;font-size:.78rem;font-weight:600;color:#43464b;margin-bottom:5px}
  .brand-positioning-page .lead-form input,.brand-positioning-page .lead-form select,.brand-positioning-page .lead-form textarea{width:100%;padding:12px 14px;border:1.5px solid var(--grey-mid);border-radius:10px;font-family:inherit;font-size:.92rem;transition:.2s;background:#fafbfc}
  .brand-positioning-page .lead-form input:focus,.brand-positioning-page .lead-form select:focus,.brand-positioning-page .lead-form textarea:focus{outline:none;border-color:var(--yellow);background:#fff;box-shadow:0 0 0 3px rgba(255,196,0,.18)}
  .brand-positioning-page .lead-form .row2{display:grid;grid-template-columns:1fr 1fr;gap:12px}
  .brand-positioning-page .lead-form button{width:100%;margin-top:6px;justify-content:center}
  .brand-positioning-page .lead-form .trust{display:flex;align-items:center;justify-content:center;gap:6px;font-size:.74rem;color:var(--grey);text-align:center;margin-top:11px}

  /* Generic cards grid */
  .brand-positioning-page .grid{display:grid;gap:22px}
  .brand-positioning-page .g2{grid-template-columns:repeat(2,1fr)}
  .brand-positioning-page .g3{grid-template-columns:repeat(3,1fr)}
  .brand-positioning-page .g4{grid-template-columns:repeat(4,1fr)}

  /* Why / problem section */
  .brand-positioning-page .why{background:var(--grey-light)}
  .brand-positioning-page .pain-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:14px}
  .brand-positioning-page .pain{background:#fff;border-radius:var(--radius);padding:24px 26px;border-left:4px solid var(--yellow)}
  .brand-positioning-page .pain h3{font-size:1.02rem;margin-bottom:6px}
  .brand-positioning-page .pain p{font-size:.9rem;color:#55595f}

  /* Includes — prominent list */
  .brand-positioning-page .includes-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:14px}
  .brand-positioning-page .inc{background:#fff;border:1px solid var(--grey-mid);border-radius:12px;padding:22px;display:flex;gap:14px;align-items:flex-start}
  .brand-positioning-page .inc .chk{flex:none;width:38px;height:38px;border-radius:10px;background:var(--black);color:var(--yellow);display:flex;align-items:center;justify-content:center}
  .brand-positioning-page .inc h3{font-size:.98rem;margin-bottom:3px}
  .brand-positioning-page .inc p{font-size:.84rem;color:#5b5f65}

  /* Who should consider */
  .brand-positioning-page .who{background:var(--black);color:#fff}
  .brand-positioning-page .who h2{color:#fff}
  .brand-positioning-page .who .lead{color:#bfc3c9}
  .brand-positioning-page .who-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:30px}
  .brand-positioning-page .who-card{background:#1e1e1e;border:1px solid #2c2c2c;border-radius:var(--radius);padding:26px}
  .brand-positioning-page .who-card .ic{width:44px;height:44px;border-radius:10px;background:rgba(255,196,0,.14);display:flex;align-items:center;justify-content:center;margin-bottom:14px}
  .brand-positioning-page .who-card .ic .ico-svg{color:var(--yellow)}
  .brand-positioning-page .who-card h3{color:#fff;font-size:1.05rem;margin-bottom:7px}
  .brand-positioning-page .who-card p{color:#aeb2b9;font-size:.88rem}

  /* Platforms */
  .brand-positioning-page .platform-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:30px}
  .brand-positioning-page .plat{background:#fff;border:1px solid var(--grey-mid);border-radius:12px;padding:22px 20px;text-align:center;transition:.25s}
  .brand-positioning-page .plat:hover{border-color:var(--yellow);transform:translateY(-3px);box-shadow:var(--shadow-sm)}
  .brand-positioning-page .plat .pic{width:42px;height:42px;border-radius:50%;background:var(--grey-light);display:flex;align-items:center;justify-content:center;margin:0 auto 12px}
  .brand-positioning-page .plat .pic .ico-svg{width:20px;height:20px;color:var(--black)}
  .brand-positioning-page .plat h3{font-size:.98rem;margin-bottom:5px}
  .brand-positioning-page .plat p{font-size:.82rem;color:#5b5f65}

  /* Plans / packages */
  .brand-positioning-page .plans{background:var(--grey-light)}
  .brand-positioning-page .plans-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:34px;align-items:stretch}
  .brand-positioning-page .plan{background:#fff;border:1px solid var(--grey-mid);border-radius:16px;padding:28px 24px;display:flex;flex-direction:column;transition:.25s;position:relative}
  .brand-positioning-page .plan.featured{border:2px solid var(--yellow);box-shadow:0 16px 44px rgba(255,196,0,.18)}
  .brand-positioning-page .plan .tag{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--black);color:var(--yellow);font-size:.72rem;font-weight:600;padding:5px 16px;border-radius:30px;letter-spacing:.04em}
  .brand-positioning-page .plan h3{font-size:1.2rem;margin-bottom:5px}
  .brand-positioning-page .plan .plan-for{font-size:.82rem;color:var(--grey);margin-bottom:18px;min-height:38px}
  .brand-positioning-page .plan ul{list-style:none;margin-bottom:22px;flex-grow:1}
  .brand-positioning-page .plan li{display:flex;align-items:flex-start;gap:8px;font-size:.86rem;color:#46494f;padding:8px 0;border-bottom:1px solid #f0f1f3}
  .brand-positioning-page .plan li:last-child{border-bottom:none}
  .brand-positioning-page .plan li .li-ico{color:var(--yellow-dark);margin-top:3px}
  .brand-positioning-page .plan .btn{justify-content:center;width:100%}

  /* Tracking */
  .brand-positioning-page .track-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:30px}
  .brand-positioning-page .track{background:#fff;border:1px solid var(--grey-mid);border-radius:var(--radius);padding:26px}
  .brand-positioning-page .track .ic{width:44px;height:44px;border-radius:10px;background:var(--black);color:var(--yellow);display:flex;align-items:center;justify-content:center;margin-bottom:14px}
  .brand-positioning-page .track h3{font-size:1rem;margin-bottom:7px}
  .brand-positioning-page .track p{font-size:.87rem;color:#54585e}

  /* Competitor table */
  .brand-positioning-page .compare{background:var(--grey-light)}
  .brand-positioning-page .table-wrap{overflow-x:auto;margin-top:34px;border-radius:16px;box-shadow:var(--shadow-sm)}
  .brand-positioning-page table.cmp{width:100%;border-collapse:collapse;background:#fff;min-width:760px}
  .brand-positioning-page table.cmp th,.brand-positioning-page table.cmp td{padding:16px 18px;text-align:left;border-bottom:1px solid var(--grey-mid);font-size:.9rem}
  .brand-positioning-page table.cmp thead th{background:var(--black);color:#fff;font-weight:600;font-size:.88rem}
  .brand-positioning-page table.cmp thead th.ez{background:var(--yellow);color:var(--black)}
  .brand-positioning-page table.cmp tbody td:first-child{font-weight:600;color:var(--black);background:#fafbfc}
  .brand-positioning-page table.cmp td.ez{background:rgba(255,196,0,.08);font-weight:600;color:var(--black)}
  .brand-positioning-page table.cmp .yes{color:#1a8a4a;font-weight:700}
  .brand-positioning-page table.cmp .no{color:#c0392b;font-weight:700}
  .brand-positioning-page table.cmp .mid{color:var(--grey);font-weight:600}
  .brand-positioning-page table.cmp tbody tr:last-child td{border-bottom:none}
  .brand-positioning-page .cmp-note{margin-top:18px;font-size:.82rem;color:var(--grey)}

  /* Case studies */
  .brand-positioning-page .case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:32px}
  .brand-positioning-page .case{background:#fff;border:1px solid var(--grey-mid);border-radius:var(--radius);overflow:hidden;transition:.25s;display:flex;flex-direction:column}
  .brand-positioning-page .case:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
  .brand-positioning-page .case .top{background:var(--black);padding:22px 24px;color:#fff}
  .brand-positioning-page .case .vertical{font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:var(--yellow);font-weight:600}
  .brand-positioning-page .case .top h3{color:#fff;font-size:1.08rem;margin-top:6px}
  .brand-positioning-page .case .body{padding:22px 24px;flex-grow:1;display:flex;flex-direction:column}
  .brand-positioning-page .case .body p{font-size:.87rem;color:#54585e;margin-bottom:16px;flex-grow:1}
  .brand-positioning-page .case .metrics{display:flex;gap:18px;border-top:1px solid var(--grey-mid);padding-top:14px}
  .brand-positioning-page .case .metrics .m .n{font-size:1.35rem;font-weight:800;color:var(--black)}
  .brand-positioning-page .case .metrics .m .t{font-size:.72rem;color:var(--grey)}

  /* Why EZ */
  .brand-positioning-page .whyez{background:var(--black);color:#fff}
  .brand-positioning-page .whyez h2{color:#fff}
  .brand-positioning-page .whyez .lead{color:#bfc3c9}
  .brand-positioning-page .whyez-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:32px}
  .brand-positioning-page .whyez-card{background:#1d1d1d;border:1px solid #2b2b2b;border-radius:var(--radius);padding:26px}
  .brand-positioning-page .whyez-card .ic{width:44px;height:44px;border-radius:11px;background:var(--yellow);color:var(--black);display:flex;align-items:center;justify-content:center;margin-bottom:15px}
  .brand-positioning-page .whyez-card h3{color:#fff;font-size:1.05rem;margin-bottom:7px}
  .brand-positioning-page .whyez-card p{color:#aeb2b9;font-size:.88rem}

  /* CTA band */
  .brand-positioning-page .cta-band{background:var(--yellow);position:relative;overflow:hidden}
  .brand-positioning-page .cta-band .wrap{display:grid;grid-template-columns:1fr .9fr;gap:46px;align-items:center}
  .brand-positioning-page .cta-band h2{color:var(--black);font-size:clamp(1.8rem,3.2vw,2.6rem)}
  .brand-positioning-page .cta-band p{color:#2c2c1a;font-size:1.05rem;margin-top:14px;max-width:480px}
  .brand-positioning-page .cta-band .actions{margin-top:26px;display:flex;gap:14px;flex-wrap:wrap}

  /* FAQ - 2 column grid */
  .brand-positioning-page .faq-list{margin-top:32px;display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
  .brand-positioning-page .faq{background:#fff;border:1px solid var(--grey-mid);border-radius:12px;padding:24px 26px}
  .brand-positioning-page .faq h3{font-size:1.02rem;margin-bottom:8px;color:var(--black);display:flex;gap:10px;align-items:flex-start}
  .brand-positioning-page .faq h3 .q{color:var(--yellow-dark);font-weight:800;flex:none}
  .brand-positioning-page .faq p{font-size:.9rem;color:#52565c;padding-left:24px}
  .brand-positioning-page .faq p + p{margin-top:8px}
.premium-footer .card-content p {
    margin-bottom: 10px;
    display: flex;
    align-items: start;
    gap: 12px;
    color: #fff;
}
  /* Responsive */
  @media(max-width:980px){
    .brand-positioning-page .hero .wrap{grid-template-columns:1fr;gap:36px}
    .brand-positioning-page .g4,.brand-positioning-page .includes-grid,.brand-positioning-page .platform-grid,.brand-positioning-page .plans-grid,.brand-positioning-page .track-grid,.brand-positioning-page .who-grid,.brand-positioning-page .case-grid,.brand-positioning-page .whyez-grid{grid-template-columns:repeat(2,1fr)}
    .brand-positioning-page .g3{grid-template-columns:repeat(2,1fr)}
    .brand-positioning-page .cta-band .wrap{grid-template-columns:1fr}
  }
  @media(max-width:640px){
    .brand-positioning-page .g2,.brand-positioning-page .g3,.brand-positioning-page .g4,.brand-positioning-page .pain-grid,.brand-positioning-page .includes-grid,.brand-positioning-page .platform-grid,.brand-positioning-page .plans-grid,.brand-positioning-page .track-grid,.brand-positioning-page .who-grid,.brand-positioning-page .case-grid,.brand-positioning-page .whyez-grid,.brand-positioning-page .faq-list{grid-template-columns:1fr}
    .brand-positioning-page .lead-form .row2{grid-template-columns:1fr}
    .brand-positioning-page .hero-stats{gap:24px}
    section{padding:36px 0}
  }