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SEO Services Pricing: A Comprehensive Guide

| June 29th, 2021 | 1367 Views

SEO prices are vast and most companies that opt for SEO for the first time are overwhelmed by the pricing structure and how the SEO services pricing varies from one site to another. As no two websites are similar, the same thing goes with the SEO prices.

Websites are of multiple types including E-Commerce, corporate, personal brand, and so on and it is only one part of how the SEO services pricing vary. There are several factors like competition, keywords, domain authority, and many more that matter while calculating the price. So, in this article, we will have a look at how the SEO services pricing work. On this note, check out the core factors that drive the cost.

Your website

The first thing that defines the SEO services pricing is your website and it includes several things. The more pages you have, the price of SEO will be on the higher side. On the other hand, if you have a small website, the price will be significantly lower. A bigger website needs more effort to generate traction from the organic channels.

How the pages are designed and how the content is placed on the site become bigger factors. It is because content optimization is also a significant task in itself and it consumes a lot of time. The cost difference between a smaller website and a bigger one could be in hundreds and thousands of dollars per month. You can’t really get professional SEO at cheap prices for a bigger website.

Competition level

Keywords are an integral and fundamental part of any SEO strategy and they also define the overall price of the monthly SEO. There are two things here that you need to understand — the price is decided on two factors, the first is the number of keywords and the second is keyword competition.

Both things are different and SEO professionals have to work hard to rank for all the desired keywords. If you want to rank for high-competition keywords, it will require more time and hence the cost will increase. If you have done the competitive analysis and you need to rank on a competitor’s keyword that is of high competition, the price will go up. However, while making a plan, the SEO executive will explain to you which strategy is right for your business that can drive more results in affordable costs.

Outcome of results

The other significant thing that can increase or lower down the pricing is the speed of results. If you need your website to rank for keywords faster, it will increase the prices as the professionals need to execute more tasks than usual. On the other hand, if you decide to go for a standard plan that ensures results in a couple of months, then it will cost you less money.

When you opt for faster results the SEO company in India will assign you a dedicated SEO manager that will take care of all the daily activities to ensure quick results. However, you need to pay more price for this priority service.

SEO models

Like any other services, SEO is also available in multiple models. Some companies offer their services on an hourly model, some have a fixed project model and some have monthly contracts. Every model has its unique advantages that can help you in a specific way. However, all these plans have drastic differences in their pricing model.

If we compare, the hourly model could be the most expensive as the company will charge you for every hour they have worked on your website. On the other side, the monthly retainer plans are affordable as you need to pay them monthly for SEO and can stop or hold the plan whenever you need. The monthly plan is good if you are looking for a scalable solution for yourself and your clients.

SEO expertise

Last but among the most important points that vary the price is SEO expertise. Several people offer their SEO services. Some are agencies and some are freelance professionals. Here, you need to decide what kind of expertise you are looking for in the project. If you want to hire a professional with several years of experience, then they will charge substantially more than those with less experience.

If you are looking to hire an experienced person or a big agency, then the charges can range from $5,000 to $15,000 per month. However, if you are just starting out, then it’s better to go with a good SEO services pricing that can help you get started and give a boost to the overall authority.

On the other hand, if we talk about the basic packages, they can cost you from $250 to $1200 per month and they also cover all the important aspects of search optimization. So, pick the SEO package carefully after researching how much it cost.