{"version":"1.0","provider_name":"Digital Marketing Blog with EZ Rankings- Stay Tuned","provider_url":"https:\/\/www.ezrankings.com\/blog","author_name":"Mansi Rana","author_url":"https:\/\/www.ezrankings.com\/blog\/author\/mansi-rana\/","title":"Key Differences Between UA and GA4 Metrics: What You Need to Know","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"pOc3bKZz44\"><a href=\"https:\/\/www.ezrankings.com\/blog\/differences-between-ua-and-ga4-metrics\/\">Key Differences Between UA and GA4 Metrics: What You Need to Know<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ezrankings.com\/blog\/differences-between-ua-and-ga4-metrics\/embed\/#?secret=pOc3bKZz44\" width=\"600\" height=\"338\" title=\"&#8220;Key Differences Between UA and GA4 Metrics: What You Need to Know&#8221; &#8212; Digital Marketing Blog with EZ Rankings- Stay Tuned\" data-secret=\"pOc3bKZz44\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.ezrankings.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/11104726\/Differences-between-UA-and-GA4-Metrics.png","thumbnail_width":800,"thumbnail_height":440,"description":"Understanding the difference between Universal Analytics (UA) and Google Analytics 4 (GA4) metrics is critical for marketers, companies, and website owners in the ever-changing field of digital analytics. UA and GA4 are effective tools for tracking user behaviour and website performance, but they utilise different approaches and have different functionality. Here, we aim to shed [&hellip;]"}