{"id":10309,"date":"2019-08-01T12:57:18","date_gmt":"2019-08-01T12:57:18","guid":{"rendered":"\/blog\/?p=10309"},"modified":"2022-08-17T06:45:50","modified_gmt":"2022-08-17T06:45:50","slug":"ppc-doesnt-suffice-strengthen-your-digital-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/ppc-doesnt-suffice-strengthen-your-digital-marketing-plan\/","title":{"rendered":"Only PPC doesn\u2019t suffice \u2013 You need to strengthen your digital marketing plan"},"content":{"rendered":"<p style=\"text-align: justify;\">Any idea what\u2019s going on in the world of marketing?<\/p>\n<p style=\"text-align: justify;\">New trends are evolving as the technology space is growing by leaps and bounds. As more platforms are emerging, the corporate world is implementing innovative ways to drive the company to higher levels of success.<\/p>\n<div id=\"attachment_10310\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10310\" class=\"wp-image-10310 size-full\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122513\/digital-marketing-plan.jpg\" alt=\"digital marketing plan\" width=\"640\" height=\"426\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122513\/digital-marketing-plan.jpg 640w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122513\/digital-marketing-plan-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-10310\" class=\"wp-caption-text\">Source: pixabay.com<\/p><\/div>\n<p style=\"text-align: justify;\">Though the foundation of any business is usually dependent on numbers, lately there is a war waging between the alphabets. With PPC, <a href=\"https:\/\/www.ezrankings.com\/seo-services-india.html\">SEO<\/a>, SEM, SMM, CTR, KPI, CPC, and much more all linking to your ROI, how can you decide which one is more important?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10323 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2017\/06\/07120650\/Digital-Marketing.jpg\" alt=\"digital-marketing\" width=\"768\" height=\"652\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/ppc-doesnt-suffice-strengthen-your-digital-marketing-plan\/#What_are_they_all_essential_for_digital_marketing\" >What are they all essential for digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/ppc-doesnt-suffice-strengthen-your-digital-marketing-plan\/#So_is_PPC_enough\" >So is PPC enough?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/ppc-doesnt-suffice-strengthen-your-digital-marketing-plan\/#But_what_about_SEO\" >But what about SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/ppc-doesnt-suffice-strengthen-your-digital-marketing-plan\/#What_are_the_alternatives\" >What are the alternatives?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/ppc-doesnt-suffice-strengthen-your-digital-marketing-plan\/#Monitor_the_results\" >Monitor the results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/ppc-doesnt-suffice-strengthen-your-digital-marketing-plan\/#Final_words\" >Final words<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_are_they_all_essential_for_digital_marketing\"><\/span>What are they all essential for digital marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">As a child, I loved playing games. But most of all, I loved winning. And my dad always said, if you want to win, you have to know the rules.<\/p>\n<p style=\"text-align: justify;\">In essence, running a business is a lot like playing a game. You\u2019ve got to beat your opponents and earn cash rewards as you clear various levels. The winner is the one who accomplishes the company\u2019s goals most economically in the shortest time possible.<\/p>\n<p style=\"text-align: justify;\">With digital marketing, winning is more \u2018fun.\u2019 With the right analytical tools, you can get the metrics not only about your business but also those of your competitors.<\/p>\n<p style=\"text-align: justify;\"><a href=\"\/blog\/what-are-essential-factors-to-select-digital-marketing-agency\/\">Digital marketing<\/a> encompasses all marketing and engagement activities done through online media channels. It\u2019s about getting found and noticed while grabbing as many leads in the process.<br \/>\nWith e-commerce on the rise, marketing and advertising are transferring onto digital platforms. Whether you are in charge of an <a href=\"https:\/\/leatherskinshop.com\" target=\"_blank\" rel=\"nofollow\">online leather store<\/a> or an online bakeshop, you need to identify an appropriate campaign that works best for your brand.<br \/>\nThe question for today is, \u201cCan only one technique suffice to get your brand ahead of the competition?\u201d<br \/>\nUnfortunately, according to Smart Insights, 50% of businesses don&#8217;t have an integrated <a href=\"\/blog\/digital-marketing-strategy-website\/\">Digital Marketing Strategy<\/a>, and it&#8217;s challenging to know where to start.<\/p>\n<div id=\"attachment_10313\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10313\" class=\"wp-image-10313 size-medium\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122523\/Effectiveness-of-Digital-Marketing-Channels-300x152.png\" alt=\"Effectiveness of Digital Marketing Channels\" width=\"300\" height=\"152\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122523\/Effectiveness-of-Digital-Marketing-Channels-300x152.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122523\/Effectiveness-of-Digital-Marketing-Channels-768x389.png 768w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122523\/Effectiveness-of-Digital-Marketing-Channels-1024x518.png 1024w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122523\/Effectiveness-of-Digital-Marketing-Channels.png 1118w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-10313\" class=\"wp-caption-text\">Source: smartinsights.com<\/p><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"So_is_PPC_enough\"><\/span>So is PPC enough?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Quicksprout reports that 80% of companies focus on Google for PPC (Google AdWords). But Bing Ads and social media platforms such as Facebook and Twitter are now offering paid advertising.<\/p>\n<p style=\"text-align: justify;\">PPC relies on a model of internet marketing where advertisers pay a fee for every ad that is clicked. In other words, it\u2019s a way of buying visits to your site, rather than acquiring them organically.<\/p>\n<p style=\"text-align: justify;\"><strong>Why do businesses opt for PPC?<\/strong><\/p>\n<p style=\"text-align: justify;\">Since PPCs are strategically targeted towards a relevant audience, they drive positive results substantially faster than the other options.<\/p>\n<p style=\"text-align: justify;\">Statistics by seotribunal.com show that Pay Per Clicks (PPCs) have produced an 80% increase in brand awareness. So it is an excellent way of improving online visibility quickly.<\/p>\n<p style=\"text-align: justify;\">And WordLead claims that PPC visitors are 50% more likely to purchase something than organic visitors. When conversion rates are higher, it signals that PPC is influential in boosting website traffic.<\/p>\n<p style=\"text-align: justify;\"><strong>So if everything is so rosy, why are companies using alternate methods?<\/strong><\/p>\n<p style=\"text-align: justify;\">While it\u2019s clear that <a href=\"https:\/\/www.ezrankings.com\/ppc-services-india.html\">PPC<\/a> is a powerful tool in digital marketing, it would be unfair to say that it\u2019s enough. One of the greatest drawbacks is that every click through PPC comes with a price tag. If you are paying to drive traffic, you are inevitably diminishing ROI.<\/p>\n<p style=\"text-align: justify;\">More importantly, you need to keep a close watch on the performance of your campaign and eliminate non-performing ones. Otherwise, you may find yourself burdened with loses.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"But_what_about_SEO\"><\/span>But what about SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">PPC can bring you faster results, especially if you have a high-converting product. But once you stop paying for clicks, the traffic stops. So if you are on a limited budget, you will need to test which keywords convert better and try SEO.<\/p>\n<p style=\"text-align: justify;\">According to omnicoreagency.com, Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic. SEO does bring results, but it just takes a little time for the effects of getting into full swing. Even though you are not paying for any ads, the cost of SEO is indirect. You may, however, have to pay for services if you cannot do it yourself.<\/p>\n<p style=\"text-align: justify;\">It\u2019s essential to provide exceptional content to rank well on SERPs. The objective is to make it to the first page. <a href=\"http:\/\/www.brafton.com\/news\/95-percent-of-web-traffic-goes-to-sites-on-page-1-of-google-serps-study\" target=\"_blank\" rel=\"nofollow\">95% of people never make it past the first page<\/a>.<\/p>\n<p style=\"text-align: justify;\">There is a list of factors that will influence your rankings. Some of them are:<\/p>\n<ul style=\"text-align: justify;\">\n<li>A secure and accessible site<\/li>\n<li><a href=\"https:\/\/www.ezrankings.com\/mobile-seo-services.html\">Mobile optimization<\/a><\/li>\n<li>Optimal loading time including mobile page speed<\/li>\n<li>Relevant content<\/li>\n<li>Links<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_are_the_alternatives\"><\/span>What are the alternatives?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">You must tap into other forms of marketing, such as email and <a href=\"https:\/\/www.ezrankings.com\/social-media-marketing-services.html\">social media marketing<\/a>.<br \/>\nEmail marketing is quite effective, with an average open rate of 82% for a welcome email (GetResponse). It\u2019s one cost-effective form of marketing that helps businesses grow exponentially. A sprinkling of personalization, you can get a 50% increase in open rates, claims Yes Lifecycle Marketing.<\/p>\n<div id=\"attachment_10314\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10314\" class=\"wp-image-10314 size-large\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122530\/Customer-Retention.png\" alt=\"Customer Retention\" width=\"1024\" height=\"646\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122530\/Customer-Retention.png 1748w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122530\/Customer-Retention-300x189.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122530\/Customer-Retention-768x484.png 768w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122530\/Customer-Retention-1024x646.png 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-10314\" class=\"wp-caption-text\">Source: oberlo.com<\/p><\/div>\n<p style=\"text-align: justify;\">On the other hand, <a href=\"https:\/\/www.avasam.com\/59-social-media-statistics-you-need-to-know\/\" target=\"_blank\" rel=\"nofollow\">social media<\/a> has changed our lives completely. With <a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics\" target=\"_blank\">3.2 billion users around the world (42% of the population)<\/a>, it\u2019s easy to spread the word on this platform. However, it\u2019s necessary to select the right platform depending upon the demographics of your target audience.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10315 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122536\/Social-Media-Brand-Users.png\" alt=\"Social Media Brand Users\" width=\"600\" height=\"345\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122536\/Social-Media-Brand-Users.png 600w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122536\/Social-Media-Brand-Users-300x173.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">To develop a successful campaign, it\u2019s vital to bring automation to the table. Customers fill out forms or register for subscriptions, and you can retarget them with promotional offers. As communication flows, you can convert ordinary visitors to regular, loyal customers.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Monitor_the_results\"><\/span>Monitor the results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">As mentioned before, you must measure and track the performance of your marketing campaigns. With the proper analytic tools, you have the opportunity to promote your brand. Create specific KPIs, determine your targets and goals, and examine the performance of your marketing campaign based on those values.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Final_words\"><\/span>Final words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Ready to implement new strategies for your digital marketing game? It\u2019s time to acquire beneficial insights from the intersection of marketing, technology, and management.<\/p>\n<p style=\"text-align: justify;\">You need to apply a well-rounded marketing campaign that will allow your business to thrive. Incorporating all-encompassing strategies that include promotion, recognition, and conversion is an <a href=\"https:\/\/www.ezrankings.com\/\">ideal plan<\/a>. That way, you can attract as well as retain people from your target audience.<\/p>\n<p style=\"text-align: justify;\">Devise a solid proposal that accomplishes your company\u2019s goals and cultivates its bottom line while delivering value to your customers. Incorporating a mix of solutions is the ideal road to success. Just in case one aspect is off the mark, you\u2019ll have others that will cover your bases.<\/p>\n<p style=\"text-align: justify;\"><strong>Author Bio:<\/strong><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10316 alignleft\" style=\"width: 100px; float: left; margin: 10px;\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122540\/Ashley-Rosa.jpg\" sizes=\"auto, (max-width: 62px) 100vw, 62px\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122540\/Ashley-Rosa.jpg 272w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122540\/Ashley-Rosa-271x300.jpg 271w\" alt=\"Ashley Rosa\" width=\"62\" height=\"69\" \/>About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. \u00a0She is crazy about chocolates. You can find her at twitter: @ashrosa2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any idea what\u2019s going on in the world of marketing? New trends are evolving as the technology space is growing by leaps and bounds. As more platforms are emerging, the corporate world is implementing innovative ways to drive the company to higher levels of success. Though the foundation of any business is usually dependent on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-10309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Only PPC doesn\u2019t suffice \u2013 You need to strengthen your digital marketing plan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezrankings.com\/blog\/ppc-doesnt-suffice-strengthen-your-digital-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Only PPC doesn\u2019t suffice \u2013 You need to strengthen your digital marketing plan\" \/>\n<meta property=\"og:description\" content=\"Any idea what\u2019s going on in the world of marketing? New trends are evolving as the technology space is growing by leaps and bounds. As more platforms are emerging, the corporate world is implementing innovative ways to drive the company to higher levels of success. Though the foundation of any business is usually dependent on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezrankings.com\/blog\/ppc-doesnt-suffice-strengthen-your-digital-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-01T12:57:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-17T06:45:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/08\/07122548\/ONLY-PPC.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta 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