{"id":10397,"date":"2019-09-11T09:38:48","date_gmt":"2019-09-11T09:38:48","guid":{"rendered":"\/blog\/?p=10397"},"modified":"2022-08-25T10:57:47","modified_gmt":"2022-08-25T10:57:47","slug":"online-reputation-management-tutorial-for-a-newbie","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/","title":{"rendered":"Online Reputation Management Tutorial for a Newbie"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13172 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/09\/25105641\/Online-Reputation-Management-Tutorial.jpg\" alt=\"Online Reputation Management Tutorial\" width=\"461\" height=\"307\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/09\/25105641\/Online-Reputation-Management-Tutorial.jpg 461w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/09\/25105641\/Online-Reputation-Management-Tutorial-300x200.jpg 300w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><em><strong>In this online reputation management tutorial, we are going to share ways on how to take care of your online reputation.\u00a0A <a href=\"https:\/\/www.igniyte.co.uk\/blog\/35-amazing-online-reputation-facts-stats-everyone-should-know\/\" target=\"_blank\">study has shown that 90% of customers<\/a> read online reviews before making a purchase decision. 60% of customers will not buy from a brand with negative online reviews.<\/strong><\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Online reputation can make or break your business and Nestle, one of the biggest food and beverage companies almost went down some years back when their product baby milk formula was criticized and to respond to the criticism, Nestle had to invest a lot in online reputation management.<\/p>\n<p style=\"text-align: justify;\">What does this mean to businesses and companies?<\/p>\n<p style=\"text-align: justify;\">Investing in online reputation is a must for companies and businesses of all levels, especially when it comes to online marketing. Therefore, it is important to learn how to handle online reputation the right way. That\u2019s exactly what this post will talk about.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#What_is_Online_Reputation_Management\" >What is Online Reputation Management?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#Why_Your_Businesses_Needs_Online_Reputation_Management_Now_Than_Ever\" >Why Your Businesses Needs Online Reputation Management Now Than Ever<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#Mobile_search_has_surpassed_desktop\" >Mobile search has surpassed desktop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#Positive_online_reputation_management_equals_an_increase_in_sales\" >Positive online reputation management equals an increase in sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#Builds_brand_credibilitytrust\" >Builds brand credibility\/trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#Helps_to_attract_the_right_recruits\" >Helps to attract the right recruits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#Online_Reputation_Management_for_a_Newbie\" >Online Reputation Management for a Newbie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#1_Make_Sure_Your_Business_is_Visible_Online\" >1. Make Sure Your Business is Visible Online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#2_Fix_Your_Businesss_Local_SEO\" >2. Fix Your Business\u2019s Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#3_Respond_to_Reviews_and_Queries\" >3. Respond to Reviews and Queries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#4_Publish_Content_thats_Worth_Reading\" >4. Publish Content that\u2019s Worth Reading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#5_Monitor_Regularly\" >5. Monitor Regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#6_Deliver_What_You_Promise\" >6. Deliver What You Promise<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/#Final_Words\" >Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_Online_Reputation_Management\"><\/span><strong>What is Online Reputation Management?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Have you ever searched your name, or your company on the internet and seen how people are talking about you? Are people commenting negative or positive about you or your company? If people are talking negative about you, then you need to invest in online reputation management.<\/p>\n<p style=\"text-align: justify;\">In its simplest term, online reputation management or ORM is the process of implementing strategies that influence the way people see you out there. It\u2019s what can make or break your business\u2019s success. These days, customer rely on multiple sources (online reviews, social media and posts, and the quality of your website, and the content you share regularly) before they can trust and buy your products or services.<\/p>\n<p style=\"text-align: justify;\">It is, therefore, necessary for individuals and brands to <a href=\"https:\/\/www.ezrankings.com\/online-reputation-management-services.html\">build and maintain a positive online reputation<\/a> since customers will do business with people they trust. That\u2019s where online reputation management comes in.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_Your_Businesses_Needs_Online_Reputation_Management_Now_Than_Ever\"><\/span>Why Your Businesses Needs Online Reputation Management Now Than Ever<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Besides being an evolving process, here are some of the reasons why your business needs online reputation management.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_search_has_surpassed_desktop\"><\/span>Mobile search has surpassed desktop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">48% of customers use mobile to search for products or services on the internet and 78% of these searches done locally result in a purchase.\u00a0From the stats, you can confidently tell that mobile search has beaten desktop and customers who use mobile devices to search for products or services have one intention- to buy.<\/p>\n<p style=\"text-align: justify;\">So why are we mentioning this factor in online reputation management?<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><em><strong>Given that customers trust online reviews it means that you must make sure your reviews and ratings should display clearly on small screens as it is on large screens.<\/strong><\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Therefore, as you work on building a positive online reputation, make sure mobile searchers can view your ratings and reviews without a problem.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Positive_online_reputation_management_equals_an_increase_in_sales\"><\/span>Positive online reputation management equals an increase in sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">As you have seen above that customers check online reviews before making a purchase decision, <a href=\"https:\/\/www.socialmediatoday.com\/marketing\/52-customers-expect-your-brand-respond-their-reviews\" target=\"_blank\" rel=\"nofollow\">52% of customers expect businesses to be proactive<\/a> when it comes to responding to their reviews and queries.<\/p>\n<p style=\"text-align: justify;\">If you have a negative online reputation, chances are that you will not be able to convert visitors into potential and repeat customers and that means fewer sales\/revenue to your business.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Builds_brand_credibilitytrust\"><\/span><strong>Builds brand credibility\/trust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Customers are likely to trust companies with a positive online reputation than those with a negative one. A negative review can turn customers away. With good <a href=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-orm-strategy\/\">online reputation management strategies<\/a>, you can be able to resolve customer complaints fast which can help to restore your reputation. This way, you build your brand\u2019s credibility and trust.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Helps_to_attract_the_right_recruits\"><\/span><strong>Helps to attract the right recruits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">70% of job seekers will not take a job opportunity offered by a company with a negative online reputation. Job seekers look for online reputation before they can accept a job offer. If you have a positive online reputation, you stand a better chance of getting more options when it comes to recruiting candidates.<\/p>\n<p style=\"text-align: justify;\">These are just a few of the reasons why your business needs an effective online reputation management strategy now than ever.<\/p>\n<p style=\"text-align: justify;\">Now that you have known what\u2019s online reputation management and why your business needs it, let\u2019s find out how you can take care of your business\u2019s online reputation.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Online_Reputation_Management_for_a_Newbie\"><\/span><strong>Online Reputation Management for a Newbie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Make_Sure_Your_Business_is_Visible_Online\"><\/span>1. Make Sure Your Business is Visible Online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Before customers buy products or services, they turn to the internet to search for brands that sell those products. Once they find the brands, they look for information about the products they need before they can make an informed decision.<\/p>\n<p style=\"text-align: justify;\">If your business cannot appear on those searches, then you are missing out a lot of sales. Therefore, as you work on taking care of your online reputation, ensure your business can be seen online. Make sure your business can appear on search engines, social media, online directories and anywhere else where customers can see it when they search for businesses related to yours.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Fix_Your_Businesss_Local_SEO\"><\/span>2. Fix Your Business\u2019s Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Google, Yahoo, and Bing are still the <a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/how-customers-search\" target=\"_blank\" rel=\"nofollow\">most used search engines<\/a> by customers when searching for products or services. For that reason, it is important to make sure your local SEO is working perfectly so that you can appear on the top results of local searches. This guide will help you work on your <a href=\"https:\/\/www.ezrankings.com\/local-seo-services.html\">local SEO<\/a> the right way.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Respond_to_Reviews_and_Queries\"><\/span>3. Respond to Reviews and Queries<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Don\u2019t let any review or query (whether positive or negative), go unanswered. Responding to customers\u2019 reviews and queries show that you value their interaction with your brand. It also shows them that they are dealing with a real person and not a robot. Just saying \u201cThank you\u201d to a positive review can help to build a good rapport with your potential customers.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Publish_Content_thats_Worth_Reading\"><\/span>4. Publish Content that\u2019s Worth Reading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Content is still king but it must be high-quality content that informs, educates, and entertains your target customers.<br \/>\nTherefore, when creating content, whether for your website, blog or social media, make sure it\u2019s high-quality. Your blog posts should be detailed enough. Adding visual content is also a good way to <a href=\"\/blog\/content-marketing-2019-10-keys-for-creating-the-best-seo-content\/\">make your content attractive<\/a>. If you can\u2019t handle content creation yourself, you can hire writing experts from <a href=\"https:\/\/www.assignmentgeek.com.au\/\" target=\"_blank\" rel=\"nofollow\">assignment geek<\/a>, and other platforms to help you out.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Monitor_Regularly\"><\/span>5. Monitor Regularly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Having responded to reviews and queries, you should set up alerts so that you can get notified anytime your business is mentioned.<\/p>\n<p style=\"text-align: justify;\">Remember, people will always talk about your business whether in bad or in good faith. You should make sure you don\u2019t miss any mention of your business by monitoring mentions regularly.<\/p>\n<p style=\"text-align: justify;\">There are plenty of tools you can use to actively monitor mentions and react on time which includes Ahrefs Alerts, Mention.com, Brand24, <a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"nofollow\">Google Alerts<\/a>, etc.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"6_Deliver_What_You_Promise\"><\/span>6. Deliver What You Promise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">So, on the homepage of your website, you promised to deliver top-notch products or services, but when a customer orders your offers she or he gets the opposite. This will ruin your online reputation.<\/p>\n<p style=\"text-align: justify;\">A good rule of thumb is to avoid overpromising, especially if you are pretty sure that you can\u2019t deliver to the customers\u2019 expectations. Just be honest.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Online reputation management is not about removing or giving a blind eye to negative reviews, it\u2019s about building and maintaining trust with your potential customers.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><em><strong>It\u2019s about making your customers your brand ambassadors and to achieve this, you need to respond to their reviews and queries at the right time and the right way.\u00a0Trust is an asset that drives sales, build and protect this asset for your business\u2019 online reputation.\u00a0We hope this online reputation management tutorial will help you in <a href=\"https:\/\/www.ezrankings.com\/online-reputation-management-services.html\">building a positive online reputation<\/a>.<\/strong><\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">We would be happy to hear the strategies you use to take care of your business\u2019s online reputation in the comment section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this online reputation management tutorial, we are going to share ways on how to take care of your online reputation.\u00a0A study has shown that 90% of customers read online reviews before making a purchase decision. 60% of customers will not buy from a brand with negative online reviews. Online reputation can make or break [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[87,101,102,103],"class_list":["post-10397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputation-management","tag-business-reputation","tag-online-reputation-management-tutorial","tag-orm-tutorial-for-a-newbie","tag-tutorial-for-newbie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Reputation Management Tutorial for a Newbie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Reputation Management Tutorial for a Newbie\" \/>\n<meta property=\"og:description\" content=\"In this online reputation management tutorial, we are going to share ways on how to take care of your online reputation.\u00a0A study has shown that 90% of customers read online reviews before making a purchase decision. 60% of customers will not buy from a brand with negative online reviews. Online reputation can make or break [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezrankings.com\/blog\/online-reputation-management-tutorial-for-a-newbie\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-11T09:38:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-25T10:57:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/09\/25105641\/Online-Reputation-Management-Tutorial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"461\" \/>\n\t<meta property=\"og:image:height\" content=\"307\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta name=\"twitter:card\" 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