{"id":10751,"date":"2020-03-05T04:31:18","date_gmt":"2020-03-05T04:31:18","guid":{"rendered":"\/blog\/?p=10751"},"modified":"2020-03-05T04:31:18","modified_gmt":"2020-03-05T04:31:18","slug":"image-optimization-and-its-sales-effect","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/","title":{"rendered":"5 Questions about Image Optimization and Its Sales Effect"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most brand owners give all their attention to online advertising, content SEO, and backlinks, forgetting a vital aspect of digital marketing \u2013 image optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could draw traffic using the right content SEO tactics and ads, and have few or none of these people get past the landing page. And the simple reason is poor image optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only way to increase sales on your website is by offering your visitors a better experience. Create visual appeal without compromising on their experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive deeper into image optimization, its importance, and how to apply it to your website.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#What_is_Image_Optimization\" >What is Image Optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#Why_is_Image_Optimization_Important\" >Why is Image Optimization Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#1_Better_Ranking\" >1) Better Ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#2_Network_Resource_Savings\" >2) Network Resource Savings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#3_Improved_User_Experience\" >3) Improved User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#4_Improve_Conversion\" >4) Improve Conversion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#What_are_the_Image_Optimization_Techniques\" >What are the Image Optimization Techniques?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#1_Image_Caching\" >1) Image Caching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#2_File_Size_Reduction\" >2) File Size Reduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#3_Using_the_Right_File_Format\" >3) Using the Right File Format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#4_Alt_Attributes\" >4) Alt Attributes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#5_Proper_Positioning\" >5) Proper Positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#6_Image_Sitemaps\" >6) Image Sitemaps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#How_to_Optimize_an_Image_Without_Losing_Quality\" >How to Optimize an Image Without Losing Quality?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#1_Get_Quality_Images_from_Stock_Websites\" >1) Get Quality Images from Stock Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#2_Maintain_Uniformity\" >2) Maintain Uniformity\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#3_Test_Your_Images\" >3) Test Your Images<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#How_Does_Image_Optimization_Improve_Sales\" >How Does Image Optimization Improve Sales?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#1_Quality_Leads\" >1) Quality Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#2_Better_Customer_Engagement\" >2) Better Customer Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#3_Better_Credibility\" >3) Better Credibility<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Image_Optimization\"><\/span><b>What is Image Optimization?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Image optimization is a technique of refining images to reduce their file size without affecting their quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a technique for achieving image SEO, involving the optimization of the image\u2019s name, size and positioning to make them more visible to search engines. Optimizing your images also lightens web pages and increases their loading speed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slow loading pages can negatively affect your revenue. A second\u2019s delay on the Amazon site could cost the company <\/span><a href=\"https:\/\/www.fastcompany.com\/1825005\/how-one-second-could-cost-amazon-16-billion-sales\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">$1.6 billion in revenue<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Image_Optimization_Important\"><\/span><b>Why is Image Optimization Important?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Image optimization is essential for four main reasons.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Better_Ranking\"><\/span><b>1) Better Ranking<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Search engines factor in a site\u2019s load speed when ranking websites. The high load speed obtained from optimizing your images coupled with using the right keywords will have your site on the first page of search engines. And this will draw traffic to the website.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Network_Resource_Savings\"><\/span><b>2) Network Resource Savings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the lightened pages, loading your website will require significantly less network resources. It makes your website more responsive to mobile devices. Statistics indicate that <\/span><a href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">52.2% of web traffic in 2018<\/span><\/a><span style=\"font-weight: 400;\"> was generated from mobile phones.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Improved_User_Experience\"><\/span><b>3) Improved User Experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Easy navigation in a site is one of the main <\/span><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4974011\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">factors that determine a website\u2019s user-friendliness<\/span><\/a><span style=\"font-weight: 400;\">. Lighter pages will make it easier and faster to navigate between pages, <a href=\"\/blog\/tips-for-user-friendly-website-design\/\">making your website user-friendly<\/a>. This further attracts traffic to your site.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Improve_Conversion\"><\/span><b>4) Improve Conversion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The increased traffic from high search engine ranking will increase your conversion rate. Similarly, when users have a satisfactory experience the first time they are on your site, there is a high chance that they will revisit the website for another purchase and refer to other customers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Image_Optimization_Techniques\"><\/span><b>What are the Image Optimization Techniques?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can use these six techniques to optimize your images.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Image_Caching\"><\/span><b>1) Image Caching<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a technique that involves storing image files within the user\u2019s browser cache. This means that every time a user revisits the site, the images do not have to be downloaded again. It reduces the number of downloads on the site and increases its loading speed.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_File_Size_Reduction\"><\/span><b>2) File Size Reduction<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here is some guidance: Try to keep e-commerce images at 70kb, normal web images to be 80-150 KB, and large images such as those on the home page to be 250-350 KB. You can decrease the size of your images without affecting the quality using apps such as Adobe Photoshop and Canva. Remove excess details in the metadata like the location where the image was taken.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Using_the_Right_File_Format\"><\/span><b>3) Using the Right File Format<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are various file formats with the most common being .jpeg or .jpg, .gif, and .png. You can easily compress image files in the .jpeg or .jpg format without losing their quality. But we cannot say the same about .gif image files and .png images. They lose quality when reduced in size.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Alt_Attributes\"><\/span><b>4) Alt Attributes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Alt attributes will improve your <a href=\"https:\/\/www.ezrankings.com\/seo-services-india.html\">SEO services<\/a>. They are text alternatives to a page\u2019s images. They describe an image and provide web accessibility. Without overstuffing your alt attribute, include relevant keywords that identify the images best to rank your work higher on search engines. And use plain language.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Proper_Positioning\"><\/span><b>5) Proper Positioning<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your images will rank better if they are placed near relevant text. The content of your image should relate to this text in a straightforward way such that the reader can make the connection at a glance.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Image_Sitemaps\"><\/span><b>6) Image Sitemaps<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Image sitemaps help search engines discover your images more easily by listing their location. By using image sitemaps, you get to direct Google to the images in your site that you want it to crawl and index. It helps you rank higher on SERPs.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_an_Image_Without_Losing_Quality\"><\/span><b>How to Optimize an Image Without Losing Quality?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are a few tips for applying image optimization techniques without compromising on quality.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Get_Quality_Images_from_Stock_Websites\"><\/span><b>1) Get Quality Images from Stock Websites<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to hire a photographer to get high-quality photos. There are<\/span><a href=\"https:\/\/graphicscrate.com\/index.html\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\"> free stock photos available in the web<\/span><\/a><span style=\"font-weight: 400;\"> in various sizes. If you cannot find one in a small size, you can compress it using image file reduction tools.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Maintain_Uniformity\"><\/span><b>2) Maintain Uniformity\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reducing the size of your site\u2019s images does not mean you should be negligent about their appearance on your website. Maintain consistency in dimensions and style. If for instance, you are listing your products, some should not be oriented horizontally and others vertically.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Test_Your_Images\"><\/span><b>3) Test Your Images<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The response from Google and your audience will help you determine if your efforts to optimize your images is reducing their quality. Web analytics tools will indicate the point at which you lose your customers, while your SERP ranking will help you determine if the changes attract a positive response from Google crawlers.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Image_Optimization_Improve_Sales\"><\/span><b>How Does Image Optimization Improve Sales?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are three main reasons to try image optimization today.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Quality_Leads\"><\/span><b>1) Quality Leads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Increased organic traffic as a result of <a href=\"\/blog\/best-strategy-to-gain-better-organic-search-rankings\/\">better ranking on SERPs<\/a> attracts qualified leads. Depending on the relevance of your products or service to their needs, they can make purchases, read your content, and share your website with other potential customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Better_Customer_Engagement\"><\/span><b>2) Better Customer Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Great visuals and easy navigation keep the visitor on your page for longer. They can discover new products or services you are offering and recall them in case of a future need. It builds a loyal customer base where they keep coming back for more.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Better_Credibility\"><\/span><b>3) Better Credibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A fast loading website that creates a positive experience for your users earns you credibility. It is an indication that your brand is efficient and that you are concerned about customer satisfaction. It builds their loyalty.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is so much to gain from optimizing your images. It will improve your site\u2019s loading speed, rank you higher on search engine result pages, and give your visitors a positive experience. This, in turn, generates leads through increased organic traffic, increases sales, and creates a loyal customer base.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can achieve these benefits by resizing your images without interfering with their quality. Source high-quality images from stock websites in .jpg or .jpeg file formats and add image sitemaps and alt attributes to make them SEO-friendly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use image caching to minimize downloads on your site and place images next to relevant text. Finally, test the effects of your image optimization efforts on your site\u2019s ranking and on the behavior of your visitors.\u00a0<\/span><\/p>\n<p><b>Author Bio:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">David Freudenberg is the active public relations manager for <\/span><a href=\"https:\/\/www.productioncrate.com\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">ProductionCrate<\/span><\/a><span style=\"font-weight: 400;\"> an awesome website providing custom, easy to use, tools and resources so you can take your production to the next level! When he is not building relationships with others for ProductionCrate. He enjoys spending time with his family and friends.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most brand owners give all their attention to online advertising, content SEO, and backlinks, forgetting a vital aspect of digital marketing \u2013 image optimization. You could draw traffic using the right content SEO tactics and ads, and have few or none of these people get past the landing page. And the simple reason is poor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[189,190,191],"class_list":["post-10751","post","type-post","status-publish","format-standard","hentry","category-technical-seo","tag-image-optimization","tag-image-optimization-techniques","tag-image-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Questions about Image Optimization and Its Sales Effect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Questions about Image Optimization and Its Sales Effect\" \/>\n<meta property=\"og:description\" content=\"Most brand owners give all their attention to online advertising, content SEO, and backlinks, forgetting a vital aspect of digital marketing \u2013 image optimization. You could draw traffic using the right content SEO tactics and ads, and have few or none of these people get past the landing page. And the simple reason is poor [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-05T04:31:18+00:00\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ezRankings\" \/>\n<meta name=\"twitter:site\" content=\"@ezRankings\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansi Rana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/\"},\"author\":{\"name\":\"Mansi Rana\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/269bdf092fff659be2febc699a52c55e\"},\"headline\":\"5 Questions about Image Optimization and Its Sales Effect\",\"datePublished\":\"2020-03-05T04:31:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/\"},\"wordCount\":1202,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#organization\"},\"keywords\":[\"Image Optimization\",\"Image Optimization Techniques\",\"Image SEO\"],\"articleSection\":[\"Technical SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/\",\"url\":\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/\",\"name\":\"5 Questions about Image Optimization and Its Sales Effect\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#website\"},\"datePublished\":\"2020-03-05T04:31:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ezrankings.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Questions about Image Optimization and Its Sales Effect\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#website\",\"url\":\"https:\/\/www.ezrankings.com\/blog\/\",\"name\":\"Digital Marketing Blog with EZ Rankings- Stay Tuned\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ezrankings.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#organization\",\"name\":\"Ez Rankings\",\"url\":\"https:\/\/www.ezrankings.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2018\/09\/07121543\/logo.png\",\"contentUrl\":\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2018\/09\/07121543\/logo.png\",\"width\":198,\"height\":65,\"caption\":\"Ez Rankings\"},\"image\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ezrankingsIndia\",\"https:\/\/x.com\/ezRankings\",\"https:\/\/www.instagram.com\/ezrankingsitservices\/\",\"https:\/\/www.linkedin.com\/company\/ezrankingsindia\/\",\"https:\/\/www.pinterest.com\/EzrankingsIndia\/\",\"https:\/\/www.youtube.com\/c\/EZRankingsIndia\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/269bdf092fff659be2febc699a52c55e\",\"name\":\"Mansi Rana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ezrankings.com\/assets\/images\/0.png\",\"contentUrl\":\"https:\/\/www.ezrankings.com\/assets\/images\/0.png\",\"caption\":\"Mansi Rana\"},\"url\":\"https:\/\/www.ezrankings.com\/blog\/author\/mansi-rana\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Questions about Image Optimization and Its Sales Effect","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"5 Questions about Image Optimization and Its Sales Effect","og_description":"Most brand owners give all their attention to online advertising, content SEO, and backlinks, forgetting a vital aspect of digital marketing \u2013 image optimization. You could draw traffic using the right content SEO tactics and ads, and have few or none of these people get past the landing page. And the simple reason is poor [&hellip;]","og_url":"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/","og_site_name":"Digital Marketing Blog with EZ Rankings- Stay Tuned","article_publisher":"https:\/\/www.facebook.com\/ezrankingsIndia","article_published_time":"2020-03-05T04:31:18+00:00","author":"Mansi Rana","twitter_card":"summary_large_image","twitter_creator":"@ezRankings","twitter_site":"@ezRankings","twitter_misc":{"Written by":"Mansi Rana","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#article","isPartOf":{"@id":"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/"},"author":{"name":"Mansi Rana","@id":"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/269bdf092fff659be2febc699a52c55e"},"headline":"5 Questions about Image Optimization and Its Sales Effect","datePublished":"2020-03-05T04:31:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/"},"wordCount":1202,"commentCount":0,"publisher":{"@id":"https:\/\/www.ezrankings.com\/blog\/#organization"},"keywords":["Image Optimization","Image Optimization Techniques","Image SEO"],"articleSection":["Technical SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/","url":"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/","name":"5 Questions about Image Optimization and Its Sales Effect","isPartOf":{"@id":"https:\/\/www.ezrankings.com\/blog\/#website"},"datePublished":"2020-03-05T04:31:18+00:00","breadcrumb":{"@id":"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ezrankings.com\/blog\/image-optimization-and-its-sales-effect\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ezrankings.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Questions about Image Optimization and Its Sales Effect"}]},{"@type":"WebSite","@id":"https:\/\/www.ezrankings.com\/blog\/#website","url":"https:\/\/www.ezrankings.com\/blog\/","name":"Digital Marketing Blog with EZ Rankings- Stay Tuned","description":"","publisher":{"@id":"https:\/\/www.ezrankings.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ezrankings.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ezrankings.com\/blog\/#organization","name":"Ez Rankings","url":"https:\/\/www.ezrankings.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ezrankings.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2018\/09\/07121543\/logo.png","contentUrl":"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2018\/09\/07121543\/logo.png","width":198,"height":65,"caption":"Ez Rankings"},"image":{"@id":"https:\/\/www.ezrankings.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ezrankingsIndia","https:\/\/x.com\/ezRankings","https:\/\/www.instagram.com\/ezrankingsitservices\/","https:\/\/www.linkedin.com\/company\/ezrankingsindia\/","https:\/\/www.pinterest.com\/EzrankingsIndia\/","https:\/\/www.youtube.com\/c\/EZRankingsIndia"]},{"@type":"Person","@id":"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/269bdf092fff659be2febc699a52c55e","name":"Mansi Rana","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.ezrankings.com\/assets\/images\/0.png","contentUrl":"https:\/\/www.ezrankings.com\/assets\/images\/0.png","caption":"Mansi Rana"},"url":"https:\/\/www.ezrankings.com\/blog\/author\/mansi-rana\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/posts\/10751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/comments?post=10751"}],"version-history":[{"count":1,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/posts\/10751\/revisions"}],"predecessor-version":[{"id":15407,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/posts\/10751\/revisions\/15407"}],"wp:attachment":[{"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/media?parent=10751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/categories?post=10751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/tags?post=10751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}