{"id":11029,"date":"2020-08-28T05:44:22","date_gmt":"2020-08-28T05:44:22","guid":{"rendered":"\/blog\/?p=11029"},"modified":"2022-08-16T16:54:27","modified_gmt":"2022-08-16T16:54:27","slug":"ecommerce-web-design-elements","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/ecommerce-web-design-elements\/","title":{"rendered":"6 Essential eCommerce Web Design Elements that are Vital to Increase Sales"},"content":{"rendered":"<div id=\"attachment_11030\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11030\" class=\"wp-image-11030 \" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/08\/07123954\/6-eCommerce-Web-Design-Elements.jpg\" alt=\"6 eCommerce Web Design Elements\" width=\"1600\" height=\"800\" \/><p id=\"caption-attachment-11030\" class=\"wp-caption-text\"><i style=\"font-size: 16px;\">According to a study conducted by Statista Research, worldwide e-commerce sales are expected to grow to around 4.88 trillion US dollars by the year 2021.<\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><\/div>\n<p><span style=\"font-weight: 400;\">This means that due to the proliferation of smartphones, and the introduction of convenience shopping, the e-commerce sector is expanding globally.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, standing out, and achieving targeted business growth in such an intensely competitive market could be a challenging task for your e-commerce business. Therefore, to make an impact and stand out from the crowd, you need a well-designed website. This is because your corporate website serves as the face of your business in the e-commerce industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure what are the essential web-design elements that ensure an engaging website that can make your visitors return? Don\u2019t worry, we\u2019ve got you covered! Here are the 6 must-have web-design elements for skyrocketing sales:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/ecommerce-web-design-elements\/#1_Clean_and_Simple_Design\" >#1 Clean and Simple Design\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/ecommerce-web-design-elements\/#2_Clear_Call-to-Action_Buttons\" >#2 Clear Call-to-Action Buttons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/ecommerce-web-design-elements\/#3_High-Quality_Graphics\" >#3 High-Quality Graphics\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/ecommerce-web-design-elements\/#4_Customer_Success_Stories\" >#4 Customer Success Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/ecommerce-web-design-elements\/#5_Social_Share_Buttons\" >#5 Social Share Buttons\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/ecommerce-web-design-elements\/#6_Professionally_Designed_Logo\" >#6 Professionally Designed Logo\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ezrankings.com\/blog\/ecommerce-web-design-elements\/#The_Bottom_Line\" >The Bottom Line\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Clean_and_Simple_Design\"><\/span><b>#1 Clean and Simple Design\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">Research published by Blue Corona revealed that 48 percent of people determine the credibility of a business by its website design.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the golden rule of <a href=\"https:\/\/www.ezrankings.com\/web-design-company-india.html\">effective website design<\/a> is \u2018less is more.\u2019 This means that your corporate website should have a clean design to avoid clutter.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">According to a <\/span><\/i><a href=\"https:\/\/blogs.adobe.com\/creative\/files\/2015\/12\/Adobe-State-of-Content-Report.pdf\" target=\"_blank\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">study<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> conducted by Adobe, 58 percent of users will skim articles if they are constrained by time.<\/span><\/i><span style=\"font-weight: 400;\"> Therefore, the best practice is to remove all unnecessary elements from your web design for drawing the reader\u2019s attention to what matters most.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, wondering why you should ensure a simple and clean web design? Here\u2019s what you need to know:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Oftentimes, flashy websites appear to be too salesy, while minimalistic designs convey your brand messages effectively.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simple and clean designs look more professional and help build credibility among the target audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clean designs enhance the usability of your website, thereby reducing bounce rates.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is no surprise that simple websites load faster, thus <a href=\"https:\/\/www.ezrankings.com\/seo-services-india.html\">improving SEO and user experience<\/a>.\u00a0<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">A study published by Tyton Media stated that website bounce rates increase by 100 percent when a page takes four seconds to load.<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11031 size-full alignnone\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/08\/07124002\/Clean-and-Simple-Design.png\" alt=\"Clean and Simple Design\" width=\"512\" height=\"364\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/08\/07124002\/Clean-and-Simple-Design.png 512w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/08\/07124002\/Clean-and-Simple-Design-300x213.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2017\/08\/page-load-time.png\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Clear_Call-to-Action_Buttons\"><\/span><b>#2 Clear Call-to-Action Buttons<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is no secret that clear call-to-action buttons strengthen consumer behavior because they help guide your customers forward on the buyer\u2019s journey.\u00a0 Some of the common examples of call-to-action buttons include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visit our website \u2026.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign up \u2026\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Call us on \u2026.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Register Now \u2026.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Wondering how to ensure killing call-to-action buttons on your website for skyrocketing conversions? Here you\u2019ll find a few tips that help:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The best calls to action should grab the visitor\u2019s attention. Thus a bright colored button that contrasts with the color of the web page works effectively.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The font size of the button\u2019s text should be large enough to attract the visitor\u2019s eye.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The button\u2019s text should state a clear benefit to avoid confusion.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_High-Quality_Graphics\"><\/span><b>#3 High-Quality Graphics\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">According to Zabisco, 40 percent of people tend to respond better to visual information compared to plain text.<\/span><\/i><span style=\"font-weight: 400;\"> This means that high-quality graphics are a vital component of effective web design for attracting visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are a few simple yet amazing tips that can help ensure promising graphics on your website:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The best practice amid all is to use pictures of people for drawing attention towards important elements, but avoid stock images for originality.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t underestimate the effectiveness of video content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try not to use dull or blur images because they would turn your visitors away.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Customer_Success_Stories\"><\/span><b>#4 Customer Success Stories<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With so many start-ups entering the market daily, how do you stand out in the minds of your target audience? The simple answer is by building brand credibility. It is a known fact that evidence-based marketing assists in establishing brand image and credibility.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">According to the RSW\/US Agency, New Business Thought Leader Survey Report, 62.6 percent of marketers identified client case studies as an effective method of lead generation<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, according to experts, authentic customer reviews or case studies are <\/span><a href=\"https:\/\/www.fromdev.com\/2020\/01\/trust-signals-to-increase-your-conversion-rates.html\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">one of the trust signals<\/span><\/a><span style=\"font-weight: 400;\"> to boost your conversion rate. This means that as case studies are made of real-life customer examples, they make your audience trust you and your product offerings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11032 size-full\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/08\/07124006\/Customer-Success-Stories.png\" alt=\"Customer Success Stories\" width=\"324\" height=\"307\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/08\/07124006\/Customer-Success-Stories.png 324w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/08\/07124006\/Customer-Success-Stories-300x284.png 300w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><\/p>\n<p><a href=\"https:\/\/s3.amazonaws.com\/autogrow-s3\/wp-content\/uploads\/2018\/10\/01151016\/how-to-create-1.png\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make an impact, you should definitely add a customer success stories section in your website design.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Social_Share_Buttons\"><\/span><b>#5 Social Share Buttons\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are looking to improve sales through your e-commerce website, you should add social share buttons on your business website. This is because it helps in amplifying reach and encouraging positive word-of-mouth for your business.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides this, when your website visitors share your content on their social networks, it gets introduced to an entirely new group of people, thus increasing your web visitors significantly. The image below shows some of the most common social share button locations on a web page.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11033 size-full\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/08\/07124010\/Social-Share-Buttons.png\" alt=\"Social Share Buttons\" width=\"770\" height=\"526\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/08\/07124010\/Social-Share-Buttons.png 770w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/08\/07124010\/Social-Share-Buttons-300x205.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/08\/07124010\/Social-Share-Buttons-768x525.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><a href=\"https:\/\/media.coschedule.com\/uploads\/Blog_Ben_SocialMediaButtons_LocationChart.png\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Professionally_Designed_Logo\"><\/span><b>#6 Professionally Designed Logo\u00a0\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is a known fact that your corporate logo is the centerpiece of your enterprise, which reveals your identity, strengthens brand loyalty, and sets you apart from the other players in the market. Therefore, a professional logo design is one of the essential elements of effective web design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, it is critical to note that a poorly made logo might not help build your brand identity. Instead, it can give out a negative impression regarding your brand image. So, if you want a logo for your company which represents you positively, you should consider hiring a <\/span><a href=\"https:\/\/www.logodesignvalley.com\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">professional logo designer<\/span><\/a><span style=\"font-weight: 400;\"> rather than an amateur who vanishes your brand image.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span><b>The Bottom Line\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Congratulations! You have learned all the tried and tested tips for optimizing your website design. But don\u2019t forget that you can\u2019t excel at it in a day. Effective web design calls for patience, creativity, a lot of experiments for figuring out what is working and what\u2019s not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, the final take away is that the prime goal of an ideal website design should be to provide a seamless user experience to visitors for optimizing conversions.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This means that due to the proliferation of smartphones, and the introduction of convenience shopping, the e-commerce sector is expanding globally.\u00a0 However, standing out, and achieving targeted business growth in such an intensely competitive market could be a challenging task for your e-commerce business. Therefore, to make an impact and stand out from the crowd, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[229],"class_list":["post-11029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-development","tag-web-design-elements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Essential eCommerce Web Design Elements that are Vital to Increase Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezrankings.com\/blog\/ecommerce-web-design-elements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Essential eCommerce Web Design Elements that are Vital to Increase Sales\" \/>\n<meta property=\"og:description\" content=\"Not sure what are the essential web-design elements that ensure an engaging website that can make your visitors return? 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