{"id":11036,"date":"2020-09-07T12:21:12","date_gmt":"2020-09-07T12:21:12","guid":{"rendered":"\/blog\/?p=11036"},"modified":"2021-06-15T10:47:36","modified_gmt":"2021-06-15T10:47:36","slug":"reach-out-to-top-influencers-and-build-buzz-for-your-business","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/reach-out-to-top-influencers-and-build-buzz-for-your-business\/","title":{"rendered":"Reach Out To Top Influencers and Build Buzz For Your Business"},"content":{"rendered":"

\"To<\/span><\/p>\n

We may\u00a0have a love-hate relationship with the so-called “influence marketing”. Not because we don’t think it is a legitimate practice – in fact, it is – but because too often it is done wrong. But before delving into it, do you know what exactly it is?<\/span><\/p>\n

Influence marketing is the process that begins by contacting <\/span>influencers<\/i><\/b> or “influential people”. They are people who have large numbers of followers in certain niches and who can impact public opinion, to increase the visibility of your products or services. The idea is to identify and build relationships with those <\/span>VIPs<\/b> (very<\/span> important peoples<\/span><\/i>), which can be: consultants, analysts, advisers, investors, specialists, bloggers, reporters, or others who have large networks on social networks. They could even be your own employees or clients.<\/span><\/p>\n

Thus, they are reliable sources of information and have the means to communicate with large numbers of people. Generally, a company offers an influencer something of value: information (exclusive or firsts), visibility, products, or (sometimes) a payment.<\/span><\/p>\n

The idea is to inspire him to talk about your brand or to share specific offers or information about your products.<\/span><\/p>\n

Consider influencers, then, as a way to connect with your readers’ audience. That’s important because you’re reaching people you might not otherwise have access to. Also, you are achieving it not through advertising, but through the recommendation of someone they know. A study by consulting firm Nielsen confirms that people are 77% more likely to buy a product that has been recommended by someone they trust.<\/span><\/p>\n

Also, Read:<\/strong><\/p>\n

ECommerce Web Design Elements That Are Vital To Increase Sales<\/a><\/p>\n

Important SEO KPIs To Track For Optimization Success<\/a><\/p>\n

This brings me back to what marketers all too often misunderstood, and which has to do with two big issues:<\/span><\/p>\n

Confuse size with influence.<\/b> The key is to discover those people who enjoy both the trust and respect of their audiences, not just those who have the most followers. “Without the ability to influence how a network thinks and how it acts, an (alleged) influencer is not really influencing anyone,” says Lee Odden.\u00a0<\/span><\/p>\n

Think in terms of transactions, not relationships.<\/b> Too many businesses focus on what the influencer can do for them, instead of thinking about how they can help them meet defined goals. It is a mistake to make “assumptions, speeches with high expectations without any romance and little advantage to him,” says the CEO of TopRank Online Marketing. He adds: “It is practically the equivalent of a stranger approaching you and saying: ‘ let’s get married'”.\u00a0<\/span><\/p>\n

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