{"id":11399,"date":"2020-12-03T10:51:25","date_gmt":"2020-12-03T10:51:25","guid":{"rendered":"\/blog\/?p=11399"},"modified":"2022-11-21T11:08:23","modified_gmt":"2022-11-21T11:08:23","slug":"how-to-build-pillar-content-and-topic-clusters-for-seo","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/","title":{"rendered":"How to Build Pillar Content and Topic Clusters for SEO"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11400\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/09072211\/Pillar-Page-2.png\" alt=\"Build Pillar Content and Topic Clusters\" width=\"1600\" height=\"1014\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the past, on-page SEO focused a lot on keyword optimization. Today, using the right keywords in your content is still essential. But digital marketers have been combining it with a more powerful SEO and content development strategy: <\/span><a href=\"https:\/\/www.ezrankings.com\/blog\/what-is-a-pillar-page-and-why-you-need-it-in-seo-strategy\/\"><span style=\"font-weight: 400;\">pillar content pages<\/span><\/a><span style=\"font-weight: 400;\"> and topic clusters.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#What_Is_Pillar_Content\" >What Is Pillar Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#What_Are_Topic_Clusters\" >What Are Topic Clusters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#How_Pillar_Pages_and_Topic_Clusters_Help_Improve_Your_Search_Rankings\" >How Pillar Pages and Topic Clusters Help Improve Your Search Rankings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#Helps_search_algorithms_interpret_what_your_site_is_about\" >Helps search algorithms interpret what your site is about<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#Internal_links_between_pillar_pages_and_topic_clusters_help_both_search_engines_and_your_readers\" >Internal links between pillar pages and topic clusters help both search engines and your readers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#Five_Essential_Steps_to_Building_Pillar_Pages_and_Topic_Clusters_That_Bump_Up_Your_Search_Rankings\" >Five Essential Steps to Building Pillar Pages and Topic Clusters That Bump Up Your Search Rankings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#1st_step_Identify_Core_Topics_for_Your_Pillar_Pages\" >1st step: Identify Core Topics for Your Pillar Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#2nd_step_List_down_subtopics_for_each_pillar_content\" >2nd step: List down subtopics for each pillar content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#3rd_step_Do_a_content_audit_and_identify_gaps\" >3rd step: Do a content audit and identify gaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#4th_step_Implement_internal_linking_strategies\" >4th step: Implement internal linking strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#5th_step_Increase_your_backlinks\" >5th step: Increase your backlinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Pillar_Content\"><\/span><b>What Is Pillar Content?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/pillar-pages-explained\/\" target=\"_blank\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11401 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/03104055\/What-is-Pillar-Page.png\" alt=\"What-is-Pillar-Page\" width=\"770\" height=\"488\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/03104055\/What-is-Pillar-Page.png 770w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/03104055\/What-is-Pillar-Page-300x190.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/03104055\/What-is-Pillar-Page-768x487.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/span><\/a><\/p>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/pillar-pages-explained\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Neil Patel<\/span><\/a><span style=\"font-weight: 400;\"> describes pillar content or pillar pages as \u201cthe topical cornerstone for a large portion of your site\u2019s content.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is an umbrella post around a high-traffic keyword you wish to rank for. Because they briefly touch multiple subjects around your core topic, pillar pages are usually long. Depending on the subject, pillar content can have 2,000 words or more, answering the what, how, and why of your core topic as well as questions people often ask about the subject.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While pillar pages must be extensive, they do not go in-depth into each subtopic. Instead, pillar pages are hyperlinked to related articles that make up their topic cluster.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Topic_Clusters\"><\/span><b>What Are Topic Clusters?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11402 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/03104433\/What-is-Pillar-Page-1.png\" alt=\"What-is-Pillar-Page\" width=\"624\" height=\"272\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/03104433\/What-is-Pillar-Page-1.png 624w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/03104433\/What-is-Pillar-Page-1-300x131.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/span><\/a><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Topic clusters<\/span><\/a><span style=\"font-weight: 400;\"> are made up of individual in-depth content that are all related to your broader pillar page or core topic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Articles in these topic clusters usually target long-tail keywords that have lower search volume than the main keywords for your pillar pages. They go into detail on subtopics briefly discussed in the pillar content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As illustrated above, websites can have multiple topic clusters, each with a pillar page. These topic cluster content link back to the pillar page and vice-versa.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Pillar_Pages_and_Topic_Clusters_Help_Improve_Your_Search_Rankings\"><\/span><b>How Pillar Pages and Topic Clusters Help Improve Your Search Rankings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the concept of pillar and cluster content appears simple, it takes a lot of planning and research to reorganize and update your content and your website. If you have already published hundreds of articles, this task can even feel daunting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So why invest time and energy shifting to this <\/span><a href=\"https:\/\/www.ezrankings.com\/blog\/content-marketing-a-shift-to-demand-generation-from-leads-generation\/\"><span style=\"font-weight: 400;\">content strategy<\/span><\/a><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because it benefits your target audience, your <\/span><a href=\"https:\/\/www.ezrankings.com\/blog\/googles-core-web-vitals-a-new-ranking-signal\/\"><span style=\"font-weight: 400;\">search rankings<\/span><\/a><span style=\"font-weight: 400;\">, and ultimately, your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Helps_search_algorithms_interpret_what_your_site_is_about\"><\/span><b>Helps search algorithms interpret what your site is about<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having comprehensive pillar pages with well-defined topic clusters or supporting articles makes it easier for search engines to determine what your site or web pages are about. This, then, can boost your chances of ranking better for your target topics.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Internal_links_between_pillar_pages_and_topic_clusters_help_both_search_engines_and_your_readers\"><\/span><b>Internal links between pillar pages and topic clusters help both search engines and your readers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/yoast.com\/internal-linking-for-seo-why-and-how\/#:~:text=As%20Marieke%20explains%20in%20the,as%20well%20as%20external%20links.\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Interlinking<\/span><\/a><span style=\"font-weight: 400;\"> among your pillar pages and in-depth cluster articles help search engines discover and analyze your site\u2019s content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">experiment<\/span><\/a><span style=\"font-weight: 400;\">, HubSpot also found that increasing internal links could boost both search rankings and impressions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, internal links help your readers find the information they need and easily locate related posts on your site. Instead of leaving your site after reading your pillar post, the internal links lead them to other posts, encouraging them to stay longer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as they read more of your <\/span><a href=\"https:\/\/localiz.com.au\/good-marketing-is-impossible-without-great-content\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">high-quality content<\/span><\/a><span style=\"font-weight: 400;\">, they will begin to trust your company while also discovering your products or services. They may even click on your calls to action&#8211;they may trust you enough to sign up for your newsletter and take the time to <\/span><span style=\"font-weight: 400;\">verify their email address<\/span><span style=\"font-weight: 400;\"> to receive more of your content. As such, well-planned content can help move your site visitors down the sales funnel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Five_Essential_Steps_to_Building_Pillar_Pages_and_Topic_Clusters_That_Bump_Up_Your_Search_Rankings\"><\/span><b>Five Essential Steps to Building Pillar Pages and Topic Clusters That Bump Up Your Search Rankings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re building a new website or reorganizing hundreds of online content, here are some tips to help you nail down your pillar posts and topic clusters.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1st_step_Identify_Core_Topics_for_Your_Pillar_Pages\"><\/span><b>1st step: Identify Core Topics for Your Pillar Pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some questions you can use to <\/span><a href=\"https:\/\/www.fulcrumforge.com\/boost-seo-with-pillar-pages\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">identify core topics<\/span><\/a><span style=\"font-weight: 400;\"> for your site.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your target buyers\u2019 core problems or pain points?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What products, services, or solutions do you offer?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your marketing goals?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What topics do you want your site to rank for?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What high-traffic <\/span><a href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-keyword-research-for-seo-in-4-steps\/\"><span style=\"font-weight: 400;\">keywords<\/span><\/a><span style=\"font-weight: 400;\"> do you want to target, and what is the search intent behind these keywords?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What topics are your <\/span><a href=\"https:\/\/redstagfulfillment.com\/top-tips-spying-online-competitors\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">competitors<\/span><\/a><span style=\"font-weight: 400;\"> writing about?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is your core topic broad enough that you can break it down into several subtopics?<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2nd_step_List_down_subtopics_for_each_pillar_content\"><\/span><b>2nd step: List down subtopics for each pillar content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have identified your core topics, make a list of subtopics and content ideas. After going through the questions above, you\u2019ve undoubtedly generated a long list of relevant subtopics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can expand this list further by reviewing questions your customers or prospects often ask from your sales and marketing teams. You can check queries people post on online forums, the People Also Ask questions on Google search results, as well as the list of related searches at the bottom of search results pages.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3rd_step_Do_a_content_audit_and_identify_gaps\"><\/span><b>3rd step: Do a content audit and identify gaps<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Review your existing content and determine which ones already are or can be developed into pillar pages and classify the rest into topic clusters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, go through the topics you\u2019ve listed in previous steps and identify content gaps. Do you need to develop pillar pages for some topic clusters? Do you need <\/span><a href=\"https:\/\/www.ezrankings.com\/content-marketing-packages.html\"><span style=\"font-weight: 400;\">new content<\/span><\/a><span style=\"font-weight: 400;\"> for some subtopics or long-tail keywords in your list?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from content gaps, look for content that you may need to revise or update to be relevant and more <\/span><a href=\"https:\/\/www.ezrankings.com\/seo-company-india.html\"><span style=\"font-weight: 400;\">SEO <\/span><\/a><span style=\"font-weight: 400;\">and reader-friendly. For example:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does your pillar post have navigation menus that allow readers to quickly scan your content and jump to the sections they\u2019re interested in?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you need to optimize posts for your target keywords?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do your pillar pages or supporting content need fresh statistics?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are these <\/span><a href=\"https:\/\/growthrocks.com\/blog\/growth-hacking-today\/\" target=\"_blank\"><span style=\"font-weight: 400;\">growth hacking<\/span><\/a><span style=\"font-weight: 400;\"> strategies or tips in your posts five years ago still effective today?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keeping your content up-to-date assures your readers that you are reliable and on top of industry trends. This approach helps improve your business\u2019 trustworthiness in the eyes of your target audience.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4th_step_Implement_internal_linking_strategies\"><\/span><b>4th step: Implement internal linking strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you develop your topic cluster content, include links to your pillar pages and vice-versa. Your interlinking strategy helps search engines understand which of your posts belong to the same clusters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use internal links to guide readers deeper into your site or to other pages they may be interested in, including your products, service pages, or other offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from embedding links in your content, you can also put a related post or suggested reading section at the bottom of each page. This strategy makes it easier for your site visitors to discover internal content that are related to their search queries. Doing this keeps them on your site longer, instead of immediately closing their browsers or moving on to other search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building internal links may seem simple at first. But as your content grows, you may find it hard to monitor which posts are already linked to your pillar pages as well as other posts in the same topic cluster.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So be sure to keep track of your content and internal links. <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> suggests keeping a sheet that lists the page URL, topic cluster, target keyword, the pages each content links out to, and other information.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5th_step_Increase_your_backlinks\"><\/span><b>5th step: Increase your backlinks<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After producing high-quality pillar posts, your next step is to increase their discoverability and maximize their SEO potential. One way to do that is by working on your backlinking strategy.<\/span><\/p>\n<p><a href=\"https:\/\/www.ezrankings.com\/blog\/seo-kpis-to-track-for-optimization-success\/\"><span style=\"font-weight: 400;\">Having backlinks<\/span><\/a><span style=\"font-weight: 400;\"> from other websites, especially authoritative sites in your niche, can help enhance your search rankings. Having high-quality links <\/span><a href=\"https:\/\/moz.com\/blog\/backlinks-google-study\" target=\"_blank\"><span style=\"font-weight: 400;\">pointing to your pages<\/span><\/a><span style=\"font-weight: 400;\"> tells search engines that your website or content can be trusted.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11403 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/09072348\/Pillar-Page-1-1.png\" alt=\"Pillar Page\" width=\"719\" height=\"675\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Backlinks can also increase traffic to your site, as readers from these external pages are brought to your page when they click on the links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once visitors are on your pillar page, they may click on your internal links and discover other helpful content and offers you may have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways to get more backlinks, such as by writing guest posts on leading publications in your industry and including a link to your pillar posts. You can also include <\/span><a href=\"https:\/\/backlinko.com\/high-quality-backlinks\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">content types<\/span><\/a><span style=\"font-weight: 400;\"> in your pillar pages that generate more backlinks such as infographics and videos.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Organizing your content into pillar pages and topic clusters delivers several benefits for your business. Especially when combined with other <\/span><a href=\"https:\/\/www.ezrankings.com\/seo-services-india.html\"><span style=\"font-weight: 400;\">SEO services<\/span><\/a><span style=\"font-weight: 400;\"> and digital growth strategies, it can help you rank higher on search results. It gives you a system for identifying content opportunities and avoiding redundant posts that compete with each other on search results pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This content development strategy can also improve your bottom line by helping your ideal clients find you online. Added to that, it allows you to display your topical authority and win potential clients\u2019 trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have questions or tips for creating amazing pillar pages and brainstorming subjects for your topical cluster content? Share them below.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Author bio:\u00a0<\/b><\/span>Aaron Chichioco is the chief content officer (CCO) and one of the web designers of <a href=\"http:\/\/designdoxa.com\/about-us\/\" target=\"_blank\" rel=\"nofollow\">Design Doxa<\/a>. Aside from his expertise on web\/mobile design and development, he also has years of experience in digital marketing, branding, customer service, eCommerce and business management as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past, on-page SEO focused a lot on keyword optimization. Today, using the right keywords in your content is still essential. But digital marketers have been combining it with a more powerful SEO and content development strategy: pillar content pages and topic clusters. What Is Pillar Content? Neil Patel describes pillar content or pillar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[239,241,240],"class_list":["post-11399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-pillar-content","tag-pillar-pages","tag-topic-clusters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build Pillar Content and Topic Clusters for SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Pillar Content and Topic Clusters for SEO\" \/>\n<meta property=\"og:description\" content=\"A complete guide on how to build Pillar Content and Topic Clusters for SEO. Powerful SEO &amp; content development strategy: pillar content pages and topic clusters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-03T10:51:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-21T11:08:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/09072211\/Pillar-Page-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1014\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ezRankings\" \/>\n<meta name=\"twitter:site\" content=\"@ezRankings\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansi Rana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/\"},\"author\":{\"name\":\"Mansi Rana\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/269bdf092fff659be2febc699a52c55e\"},\"headline\":\"How to Build Pillar Content and Topic Clusters for SEO\",\"datePublished\":\"2020-12-03T10:51:25+00:00\",\"dateModified\":\"2022-11-21T11:08:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/\"},\"wordCount\":1497,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/09072211\/Pillar-Page-2.png\",\"keywords\":[\"Pillar Content\",\"Pillar Pages\",\"Topic Clusters\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/\",\"url\":\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/\",\"name\":\"How to Build Pillar Content and Topic Clusters for SEO\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/12\/09072211\/Pillar-Page-2.png\",\"datePublished\":\"2020-12-03T10:51:25+00:00\",\"dateModified\":\"2022-11-21T11:08:23+00:00\",\"description\":\"A complete guide on how to build Pillar Content and Topic Clusters for SEO. 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