{"id":11453,"date":"2021-02-04T07:08:44","date_gmt":"2021-02-04T07:08:44","guid":{"rendered":"\/blog\/?p=11453"},"modified":"2023-07-25T04:54:58","modified_gmt":"2023-07-25T04:54:58","slug":"vital-google-marketing-tools","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/vital-google-marketing-tools\/","title":{"rendered":"Vital Google Marketing Tools You Should Not Miss"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11454 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2021\/02\/04070014\/Google-marketing-tools.jpg\" alt=\"Google marketing tools\" width=\"560\" height=\"315\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2021\/02\/04070014\/Google-marketing-tools.jpg 560w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2021\/02\/04070014\/Google-marketing-tools-300x169.jpg 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">About 3.5 billion searches are happening on Google per day. But Google is not just a search engine now, but it can offer businesses many competitive advantages on marketing on this platform. There are numerous business tools offered by Google, which can be highly valuable to business marketers.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/vital-google-marketing-tools\/#Top_Google_Marketing_tools_for_businesses\" >Top Google Marketing tools for businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/vital-google-marketing-tools\/#Google_My_Business\" >Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/vital-google-marketing-tools\/#Google_Pages\" >Google+ Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/vital-google-marketing-tools\/#Webmaster_tools_on_Google\" >Webmaster tools on Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/vital-google-marketing-tools\/#Google_Docs_Slides_Sheets_and_Forms\" >Google Docs, Slides, Sheets, and Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/vital-google-marketing-tools\/#Google_AdWords\" >Google AdWords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ezrankings.com\/blog\/vital-google-marketing-tools\/#Google_Keyword_Planner\" >Google Keyword Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ezrankings.com\/blog\/vital-google-marketing-tools\/#DoubleClick_Search\" >DoubleClick Search<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Top_Google_Marketing_tools_for_businesses\"><\/span><b>Top Google Marketing tools for businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are numerous tools offered by Google, which serve different purposes and offer marketers a competitive advantage in making better results. This article will discuss a few top tools, which are essential for every marketer to know and try.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_My_Business\"><\/span><b>Google My Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to spread the word about your business on Google for free, Google My Business is the place to be at. To leverage it, all you need to do is to claim your business name on Google My Business listing, which will be further featured in the specific search results and on <a href=\"https:\/\/www.ezrankings.com\/google-map-marketing.html\">Google Maps<\/a>. This is very important for local businesses to be listed on local searches. This is considered a basic requirement for any business to be on Google My Business, and if you do not, you are missing some big advantages.<\/span><\/p>\n<p><strong>Also, Read:<\/strong> <a href=\"https:\/\/www.ezrankings.com\/blog\/how-to-outsource-your-seo-projects\/\">How To Outsource Your SEO Projects?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Pages\"><\/span><b>Google+ Pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the elimination of Google Authorship and Google +1s from the search results, the jury is now out about maintaining active <\/span><span style=\"font-weight: 400;\">Google+ Business Pages<\/span><span style=\"font-weight: 400;\"> if you are a global business. This being said, given the massive coverage of Google, it offers an opportunity for all types of businesses to have a safe spot at Google+ pages, which is good even if you update it only often. It is much easier to create and maintain a business page at Google+.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you run a local business, then setting up and maintaining a Google+ Page may go well with maintaining and monitoring your Google My Business profile. Considering that Google My Business will also include a link to the Google+ business page, it is worth putting in some extra effort to make your Google+ page good enough to be shared. You may try to learn more about optimizing the Google+ business page and the benefits it brings forth.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Webmaster_tools_on_Google\"><\/span><b>Webmaster tools on Google<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to gain some better insight into your website about how Google views it, you may simply set up a Google Webmaster account to leverage the tools. Webmaster tools will give you alerts on the red flags, which may prevent your website from being round in the search results. It will also help you analyze the existing traffic so that you will better understand how your prospective visitors find you the most and optimize those.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Docs_Slides_Sheets_and_Forms\"><\/span><b>Google Docs, Slides, Sheets, and Forms<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Suppose you are collaborating with your enterprise projects with other members of your team. In that case, Google Suite can offer you a fine collection of many tools, including Docs, Sheets, Slides, and Forms, which you can use as typical desktop sharing software. The purpose of each is described below.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google docs for collaboration Word documents.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Sheets as spreadsheets on Excel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Slides for PPT presentations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Forms to collect and correlate survey responses<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You may consider Google Suite&#8217;s usage for sharing and collaboration of the marketing data and analyze the information. You can incorporate any form of data, including blog post drafts, e-book, blog posts, marketing slides, survey, or poll data for analysis. Being a shared platform, all this information can be saved automatically and can be accessed from anywhere through any device in real-time.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_AdWords\"><\/span><b>Google AdWords<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The marketers who want to give a boost to their organic marketing efforts and to get a jumpstart in terms of search engine rankings, it is worth trying out Google AdWords, which is the pay-per-click advertising platform of Google. In Google AdWords, you may create a targeted ad with top keywords related to the business and make it appear above the organic search while people search with related keywords. The cost of Google AdWords Ads depends on the competitiveness of the keywords used and your target audience. With this, you have to only pay for the actual clicks on your ad<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, AdWords is an expensive tool for marketing, and unlike organic marketing, it may offer some instant gains in terms of return on investment. If used smartly with organic SEO, PPC can surely help you to bring in more results. You may test various keyword variations while trying PPC and updating the content to gain quality traffic. For more advantages of using Google tools, you can refer to the <\/span><span style=\"font-weight: 400;\">Flosum website<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Keyword_Planner\"><\/span><b>Google Keyword Planner<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are planning for <a href=\"https:\/\/www.ezrankings.com\/seo-services.html\">SEO services<\/a> or even Google AdWords, the Keyword Planner is an essential tool to do Keyword research. It will help you identify the top keywords in your niche field and rightly target your audience based on their possible searches. Google AdWords Keyword Planner is an advanced tool that can help users plan for their most effective AdWords campaigns and help identify new keywords for organic marketing strategies. Remember that you need to create a Google AdWords account to use the Keyword Planner tool, but it does not mean that you have to create paid ads to start using Keyword Planner.<\/span><\/p>\n<p><strong>Also, Read:<\/strong> <a href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-competitive-analysis\/\">How To Do Competitive Analysis?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"DoubleClick_Search\"><\/span><b>DoubleClick Search<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Like Google AdWords, DoubleClick Search is also another excellent tool to help with your search engine marketing efforts. DoubleClick is also a Google suite for advertisers to measure their ads&#8217; relevance and target them in the right spaces. The purpose of this search tool is to close the loop of their marketing efforts between the display and search to use both these channels in a balanced way. This tool will also help marketers to understand which keywords they have to target based on the nature of the audience they are aiming at and how consumer behavior changes over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with these, you have many other advanced tools too from Google as Google Trends, Google Drive, Google Alerts, Google News, Google Voice, Google Calendar, Google Meet, <a href=\"https:\/\/www.ezrankings.com\/blog\/what-you-need-to-know-about-google-analytics-360-suite\/\">Google Analytics<\/a>, Google FeedBurner, YouTube, and Google AdSense, to name a few more. However, not everyone may need all the tools we discussed here, but while you use the right set of tools in the apt combination, it will surely make your business much smarter and more efficient.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About 3.5 billion searches are happening on Google per day. But Google is not just a search engine now, but it can offer businesses many competitive advantages on marketing on this platform. There are numerous business tools offered by Google, which can be highly valuable to business marketers. Top Google Marketing tools for businesses There [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260],"tags":[262],"class_list":["post-11453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","tag-google-marketing-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vital Google Marketing Tools You Should Not Miss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vital Google Marketing Tools You Should Not Miss\" \/>\n<meta property=\"og:description\" content=\"There are numerous Google marketing tools, which serve different purposes and offer marketers a competitive advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezrankings.com\/blog\/vital-google-marketing-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T07:08:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-25T04:54:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2021\/02\/04070116\/Google-marketing-tools-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"259\" \/>\n\t<meta property=\"og:image:height\" content=\"194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta 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