{"id":11509,"date":"2021-03-02T05:25:22","date_gmt":"2021-03-02T05:25:22","guid":{"rendered":"\/blog\/?p=11509"},"modified":"2021-03-02T05:25:22","modified_gmt":"2021-03-02T05:25:22","slug":"seo-reporting","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/","title":{"rendered":"The Value of Your SEO Reporting"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SEO is an unstoppable process. In the beginning, you struggle to rank your site first on Google and when you finally do, you can\u2019t just enjoy this moment with a glass of wine because you have to continue working to keep it there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you know that you\u2019ve chosen the right strategy to follow and whether or not it\u2019s working as planned?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where SEO reporting comes to help you. The surprising fact is that only <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/06\/tracking-your-marketing-efforts-why-its-important-and-how-to-start\/?sh=1148bb7431e8\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">22% of all the marketers implement data-driven initiatives<\/span><\/a><span style=\"font-weight: 400;\">, but it plays a leading role in their SEO success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And yes, you might have been creating occasional reports and even include your favorite metrics in there, but are you sure you\u2019re using SEO reporting to the fullest extent of its possibilities?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep on reading to figure out what you were missing all this time and how to unveil the true power and value of your SEO reports.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/#Why_is_SEO_reporting_crucial\" >Why is SEO reporting crucial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/#The_value_of_SEO_analytics_to_boost_rankings_and_improve_sales_funnel\" >The value of SEO analytics to boost rankings and improve sales funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/#Example_of_beneficial_SEO_reporting_based_on_Google_Analytics\" >Example of beneficial SEO reporting [based on Google Analytics]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_SEO_reporting_crucial\"><\/span><span style=\"font-weight: 400;\">Why is SEO reporting crucial?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using proper SEO reporting may become your competitive advantage. You might be surprised but <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/06\/tracking-your-marketing-efforts-why-its-important-and-how-to-start\/?sh=1148bb7431e8\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">74% of marketing specialists<\/span><\/a><span style=\"font-weight: 400;\"> are not able to tell you how their efforts have affected the company\u2019s SEO results because they keep losing their primary focus and get it all wrong.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is not about dull reports, but in the big picture, you get when you gather all the necessary metrics and analytics. <\/span><a href=\"https:\/\/databox.com\/what-to-include-in-an-seo-report#3\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">With proper SEO reporting<\/span><\/a><span style=\"font-weight: 400;\">, you track, collect and analyze data in order to get a clear understanding of your current status and be able to say what strategy works better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies with a serious attitude toward their marketing outcomes use reports to constantly monitor what actions bring more engagement with their users and, therefore, know exactly what type of content brings the highest conversion. This way instead of putting time and money into actions with hypothetically good results, they focus on trending topics that have proven chances of high engagement with their target audience.\u00a0\u00a0<\/span><\/p>\n<p><strong>Also, Read:<\/strong> <a href=\"https:\/\/www.ezrankings.com\/blog\/vital-google-marketing-tools\/\">Vital Google Marketing Tools You Should Not Miss<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_value_of_SEO_analytics_to_boost_rankings_and_improve_sales_funnel\"><\/span><span style=\"font-weight: 400;\">The value of SEO analytics to boost rankings and improve sales funnel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What\u2019s the point in spending your time and money on digital marketing efforts without having a big picture? In order to implement changes you need to have a clear understanding of who your leads are, where do they come from, what makes them stay and convert into customers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reporting is the key to your success. It keeps all the parameters and metrics in order so you know exactly if your funnel is working the way it was supposed to be and what brought the most value to your <a href=\"https:\/\/www.ezrankings.com\/seo-services.html\">SEO services<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a huge variety of metrics to use in your report, but you don\u2019t need all of them to understand and track your performance and how your sales funnel works.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">At the top of your funnel, you should start with tracking such basic metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traffic and its channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword rankings and\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement on social media<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And here is a quick guide on how to start taking advantage of simple but valuable SEO reporting.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First, focus on the quality of your content and how well it brings you visitors. You can do it with Traffic and <\/span><a href=\"https:\/\/www.wincher.com\/blog\/how-to-track-rankings-to-boost-organic-traffic\" target=\"_blank\"><span style=\"font-weight: 400;\">keyword rank tracking<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After, you will need to have a clear picture of how well that content encourages visitors to come closer to conversion. Here you might be more interested in engagement rates and return of users.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t forget about optimizing <\/span><a href=\"https:\/\/www.ezrankings.com\/blog\/4-ways-youre-driving-away-your-web-traffic\/\"><span style=\"font-weight: 400;\">bounce rate<\/span><\/a><span style=\"font-weight: 400;\">, as it may cause drops in positions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then, in order to track how well the traffic you get turns into leads, you might want to use non-purchase conversions as well as email open rates.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And lastly, you\u2019d want to monitor the conversion of leads into real customers and be able to answer how much money all those efforts brought. In this case, you may opt for metrics like conversion rate, goal conversion, and the average purchase per customer.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Example_of_beneficial_SEO_reporting_based_on_Google_Analytics\"><\/span><span style=\"font-weight: 400;\">Example of beneficial SEO reporting [based on Google Analytics]<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The goal of this article isn\u2019t to dive deep into every possible metric that you can include in your SEO report, you can read <\/span><a href=\"https:\/\/agencyanalytics.com\/blog\/seo-metrics\" target=\"_blank\"><span style=\"font-weight: 400;\">Critical SEO Metrics You Need To Track here<\/span><\/a><span style=\"font-weight: 400;\">. For now, we\u2019ll provide you with an understanding of why you need them. Let\u2019s dive into specific examples to show you how you can benefit from implementing SEO reporting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe number of organic visitors\u201d is a must metric in your report, so let\u2019s start with this one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a very important metric to focus on as it will help you have a clear understanding of how your actions encouraged internet users to engage with your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to track your organic traffic with the help of well-known Google Analytics by going to Acquisition &gt; All Traffic &gt; Channels &gt; Organic Search.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Because SEO reporting is not about writing down numbers, when you\u2019re tracking organic traffic, it\u2019s important to dive deeper into what pages users are landing on. This way you know exactly what content attracts more visitors and can start analyzing the reasons for it in order to implement changes for an increase in traffic and, accordingly, higher rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it would be beneficial to figure where all your traffic comes from. To do it go to Google Analytics again, click on <\/span><span style=\"font-weight: 400;\">Acquisition &gt; All Traffic &gt; Source\/Medium, and use the obtained data to know where to focus your money and efforts<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second metric we\u2019ll take as an example is \u201cConversion\u201d. Because the end result of any marketing activity is the overall revenue it has brought,\u00a0 SEO specialists use this metric to know exactly how many visitors ended up as real clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The desired action that you want your users to take may vary depending on your business type. It can be a completed purchase, paid membership signup, preceded download of an e-book, a newsletter subscription, and many more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to track those actions, webmasters use call-to-action buttons or special pages to be able to monitor interactions. At this point, our job is to know the exact number of converted visitors into leads or customers in order to know whether<\/span><span style=\"font-weight: 400;\"> our efforts have paid off and what we should be doing next.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why this metric is highly important because you can track the impact of your SEO efforts and be able to calculate your ROI (Return On Investment).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To measure conversions just go to your Google Analytics and click on \u201cAdmin\u201d. From here you can navigate to the \u201cView\u201d block and click on \u201cGoals\u201d. Remember to assign a monetary value to your goal if your aim is to calculate your ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend using <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1032415?hl=en\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Google\u2019s official guide about how to set up goals in Google Analytics <\/span><\/a><span style=\"font-weight: 400;\">in case you strive for more in-depth information.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve set up your goal, give it a month to gather data and then begin measuring the overall outcomes of your SEO efforts. To do it just follow the following steps. First, go again to your Google Analytics, click on Acquisition &gt; All Traffic &gt; Channels.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">At this point, you must focus solely on the second row called Organic Search. Because we aim to track the success of our goal, you have to look at the \u201cConversions\u201d block.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><b>Goal Conversion<\/b><span style=\"font-weight: 400;\"> is the average number of achieved conversions.<\/span><\/li>\n<li><b> Goal Completions<\/b><span style=\"font-weight: 400;\"> show us the exact number of people that completed the action we\u2019ve planned.<\/span><\/li>\n<li><b>Goal Value<\/b><span style=\"font-weight: 400;\"> essentially tells you the ROI on your SEO efforts.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This is a small example of how empty numbers gain the power to show you what outcomes your SEO activities bring so you can begin tracking your effectiveness over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you\u2019ve hired an <a href=\"https:\/\/www.ezrankings.com\/seo-company-india.html\">SEO Company<\/a> that costs you $800 each month. If you\u2019re not able to see how much profit it has generated, you may be massively overpaying without knowing it. But if you\u2019ve set up goals and tracked them for some time, you have full control of the goals values during a certain period of time. This way you will decide whether the agency\u2019s results are worth that $800 a month.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With proper SEO reporting, you can monitor every tiny bit of information about your website\u2019s activity and use this in your favor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right metrics, you are able to identify what pieces of content attract more visitors, define how many leads you need to secure per customer, calculate the value of every lead, and convert your SEO efforts into real numbers and worth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By implementing data-driven initiatives, you know exactly how well your content and SEO perform throughout your sales funnel, where to focus your efforts, and why.\u00a0<\/span><\/p>\n<p>About Author &#8211;<\/p>\n<p><span style=\"font-weight: 400;\">Julia is a professional business development manager with proven experience in customer acquisition, strategic partnerships, and outbound marketing. Now she takes care of global marketing and business growth at Wincher, a <\/span><span style=\"font-weight: 400;\">keyword rank tracker<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is an unstoppable process. In the beginning, you struggle to rank your site first on Google and when you finally do, you can\u2019t just enjoy this moment with a glass of wine because you have to continue working to keep it there. But how do you know that you\u2019ve chosen the right strategy to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[281],"class_list":["post-11509","post","type-post","status-publish","format-standard","hentry","category-seo","tag-seo-reporting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Value of Your SEO Reporting - EZ Rankings<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value of Your SEO Reporting - EZ Rankings\" \/>\n<meta property=\"og:description\" content=\"With proper SEO reporting, you track, collect and analyze data in order to get a clear understanding of your current status.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-02T05:25:22+00:00\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ezRankings\" \/>\n<meta name=\"twitter:site\" content=\"@ezRankings\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansi Rana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/\"},\"author\":{\"name\":\"Mansi Rana\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/269bdf092fff659be2febc699a52c55e\"},\"headline\":\"The Value of Your SEO Reporting\",\"datePublished\":\"2021-03-02T05:25:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/\"},\"wordCount\":1502,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#organization\"},\"keywords\":[\"SEO Reporting\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/\",\"url\":\"https:\/\/www.ezrankings.com\/blog\/seo-reporting\/\",\"name\":\"The Value of Your SEO Reporting - 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