{"id":11813,"date":"2021-04-26T12:38:03","date_gmt":"2021-04-26T12:38:03","guid":{"rendered":"\/blog\/?p=11813"},"modified":"2021-09-30T06:39:24","modified_gmt":"2021-09-30T06:39:24","slug":"data-analytics-to-improve-your-brand","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/data-analytics-to-improve-your-brand\/","title":{"rendered":"Understanding Data Analytics to Improve Your Brand"},"content":{"rendered":"

When it comes to marketing, creating and launching campaigns is only half the battle. We also need to measure our performance, review, refine, and start again. While some metrics might be black and white, for instance, website visits, click-through rates, or transactions, others present more of a challenge.<\/span><\/p>\n

This is where brand awareness comes into it. In isolation, this term may not tell us much: how can we quantify how \u2018present\u2019 our brand is? Should we be focusing on other metrics instead? Ask 70% of brand managers and they will tell you no \u2013 in fact, <\/span>seven in 10 brand managers<\/span><\/a> consider building an audience more important than making sales.<\/span><\/p>\n

So, how exactly can we turn a marketing concept into specific, measurable figures? It all comes down to data analytics.<\/span><\/p>\n

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