{"id":14385,"date":"2023-07-25T05:24:01","date_gmt":"2023-07-25T05:24:01","guid":{"rendered":"\/blog\/?p=14385"},"modified":"2023-07-25T05:25:26","modified_gmt":"2023-07-25T05:25:26","slug":"what-is-silo-structure","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/","title":{"rendered":"What is Silo Structure and Why It&#8217;s Crucial for SEO"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14386\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/25051125\/post.png\" alt=\"What is Silo Structure\" width=\"800\" height=\"400\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/25051125\/post.png 800w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/25051125\/post-300x150.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/25051125\/post-768x384.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\">Make sure your website has a clear structure and that its material is organised according to the specific topic of your website if you want it to rank highly in SERPs. The Silo structure is based on this. It&#8217;s among the best strategies to set up your website around a single subject and position yourself as an authority in a particular field. Search engines will more effectively crawl, index, and rank your website in this way, which is good for your online business. See our blog post to learn more about Silo structure and its <a href=\"https:\/\/www.ezrankings.com\/seo-services.html\">importance for SEO<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#What_is_Silo_Structure\" >What is Silo Structure?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#How_Silo_Structures_Works_to_Improve_Website_SEO\" >How Silo Structures Works to Improve Website SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Describe_the_Primary_Subject_that_Your_Website_Focuses_on_%E2%80%93\" >Describe the Primary Subject that Your Website Focuses on &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Create_Groups_from_the_Content_you_have_Accessible_%E2%80%93\" >Create Groups from the Content you have Accessible &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#How_does_Silo_Structure_Benefit_Website_SEO\" >How does Silo Structure Benefit Website SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Improved_Relevance\" >Improved Relevance:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Higher_Rankings\" >Higher Rankings:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#It_Makes_Your_Website_Easier_to_Navigate\" >It Makes Your Website Easier to Navigate:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Increased_Organic_Traffic\" >Increased Organic Traffic:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Facilitates_Site_Architecture_Analysis\" >Facilitates Site Architecture Analysis:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#How_to_Enhance_Your_SEO_with_Silo_Structures\" >How to Enhance Your SEO with Silo Structures<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Create_the_websites_fundamental_structure\" >Create the website&#8217;s fundamental structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Create_subfolders_for_the_content_of_your_website\" >Create subfolders for the content of your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Create_an_internal_connection_framework\" >Create an internal connection framework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Content_should_be_added_to_each_Silo_regularly\" >Content should be added to each Silo regularly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Tips_for_Silo_Structure\" >Tips for Silo Structure<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Consider_your_target_audience\" >Consider your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Balance_is_the_secret\" >Balance is the secret<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Simplify_the_user_experience\" >Simplify the user experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Use_brief_URLs\" >Use brief URLs\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ezrankings.com\/blog\/what-is-silo-structure\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_Silo_Structure\"><\/span><strong>What is Silo Structure?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The Silo Structure is a critical idea in SEO (Search Engine Optimisation) that is crucial for structuring and improving a website&#8217;s content. Similar information and content are grouped into distinct categories or themes to create a hierarchical structure that will help search engines understand the website&#8217;s design and the relationships between various pages.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_Silo_Structures_Works_to_Improve_Website_SEO\"><\/span><strong>How Silo Structures Works to Improve Website SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Implementing a silo structure is mainly done to increase a website&#8217;s visibility in search results and boost its overall SEO performance. Search engines can understand the relevance and context of the information offered by grouping content into silos; each centered on a distinct topic or phrase. Because of the website&#8217;s topical authority and domain-specific expertise, search engines index and rank individual pages better.<\/p>\n<p style=\"text-align: justify;\">There are two key things you must do in order to optimise your content for Silo structure:<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Describe_the_Primary_Subject_that_Your_Website_Focuses_on_%E2%80%93\"><\/span><strong>Describe the Primary Subject that Your Website Focuses on &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">It might be challenging sometimes, especially if you have many landing pages and articles covering various subjects. There is, however, a way out. You can use Google Analytics or Search Console to analyze your website, define the primary keywords for which it ranks, and discover the subjects that draw the most visitors.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Create_Groups_from_the_Content_you_have_Accessible_%E2%80%93\"><\/span><strong>Create Groups from the Content you have Accessible &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">You have a choice between two approaches: virtual or physical. The URL structure of your website must be manually created when using physical silo optimisation. Virtual silo optimisation involves organising your website&#8217;s categories using internal HTML links. Whatever Silo optimisation strategy you select, the primary objective is to separate irrelevant content and arrange like content together.<\/p>\n<p><strong>Also, Read<\/strong> &#8211; <a href=\"https:\/\/www.ezrankings.com\/blog\/seo-strategy\/\">SEO Strategies That Deliver Results<\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_does_Silo_Structure_Benefit_Website_SEO\"><\/span><strong>How does Silo Structure Benefit Website SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Improved_Relevance\"><\/span><strong>Improved Relevance: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Search engines can better grasp the importance of each page to particular themes when content is organized into silos, which produces more precise search results for users.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Higher_Rankings\"><\/span><strong>Higher Rankings: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Individual sites have a better chance of ranking higher in search engine results for relevant keywords by showcasing topical expertise within each silo. The basic idea behind the silo structure is that each silo contains the main silo page, which is linked to and related to its content. Although this content is &#8220;isolated&#8221; in these silos, it is crucial to understand that content in one silo shouldn&#8217;t interact with content in another silo. How does it improve the ranking of your website? There is an easy solution. Search engines will consider you an authority on a subject if you have a page linked to pages with related material, which will raise the position of your website in their results.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"It_Makes_Your_Website_Easier_to_Navigate\"><\/span><strong>It Makes Your Website Easier to Navigate: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Your website&#8217;s users will be able to find the information they require because the content is rationally divided into separate categories. A further golden rule of Silo optimization is to include links to pertinent content in your blog posts and landing page variations to encourage readers to stay on your website longer and navigate between pages.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Increased_Organic_Traffic\"><\/span><strong>Increased Organic Traffic: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Websites with better rankings and user experiences will probably draw more search engine organic traffic.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Facilitates_Site_Architecture_Analysis\"><\/span><strong>Facilitates Site Architecture Analysis:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Silo structures make it simpler for SEO experts to evaluate the design of websites, pinpoint potential development areas, and ensure search engines can crawl websites effectively.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_to_Enhance_Your_SEO_with_Silo_Structures\"><\/span><strong>How to Enhance Your SEO with Silo Structures<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Let&#8217;s examine some of the Silo structure best practices that will improve your website&#8217;s navigation and assist you in improving your rankings.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Create_the_websites_fundamental_structure\"><\/span><strong>Create the website&#8217;s fundamental structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Determine your website&#8217;s primary subjects before creating a silo structure review. If you offer specific services or goods, you know where to begin. For instance, if you sell furniture, you can designate separate silos for your chairs, sofas, tables, and other goods. Then, arrange the existing product pages on your website into the proper categories.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Create_subfolders_for_the_content_of_your_website\"><\/span><strong>Create subfolders for the content of your website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">You can now create folders once you&#8217;ve identified the primary subjects your website focuses on. Each page must be inserted into the appropriate folder. As a result, you must relocate any pages on living room sofas that were previously located at www.yourcompany .com\/living-room-sofas.html to www.yourcompany .com\/sofas\/living-room.html.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Create_an_internal_connection_framework\"><\/span><strong>Create an internal connection framework<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Internal links are crucial because they inform web crawlers about the connections between the pages on your website. To demonstrate that your website offers thorough, pertinent, and extensive information on their issue, you must link the pages in each Silo.<\/p>\n<p style=\"text-align: justify;\">Contextual internal linking is comparable to siloed SEO structure. You must specify juice flows within the topic group and link your content around them while designing the site structure. Therefore, your sites will feature links to similar pages, enabling you to organise themes into themed clusters. Why?<\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #0000ff;\">It clarifies the site&#8217;s structure and navigation for users;<\/span><\/li>\n<li><span style=\"color: #0000ff;\">Your web pages are successfully disseminated;<\/span><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Content_should_be_added_to_each_Silo_regularly\"><\/span><strong>Content should be added to each Silo regularly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&#8220;Make it and forget it&#8221; is not the goal. Your present silos need to be periodically updated with fresh content. Update each group&#8217;s page frequently, and look for any information gaps. Be user-focused and consider what else website visitors would want to know. Keep keyword research in mind as well. It will assist you in finding new chances for each of your silos and establish your expertise in a particular industry.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tips_for_Silo_Structure\"><\/span><strong>Tips for Silo Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The following are the most important considerations before silo optimising your website:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Consider_your_target_audience\"><\/span><strong>Consider your target audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Instead of mindlessly adhering to SEO best practices, create silos and layers with the user in mind to create a great online experience for people, not robots. You will succeed in SEO if you have human understanding. Remember that usability and a satisfying website experience shouldn&#8217;t come before SEO.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Balance_is_the_secret\"><\/span><strong>Balance is the secret<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Distribute various silo parts on your website evenly. Here, balance is everything. Don&#8217;t let one area of your website dominate the others; instead, create balance. You don&#8217;t want one type of information to occupy a more significant portion of your website.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Simplify_the_user_experience\"><\/span><strong>Simplify the user experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Make sure that visitors may access any page on your website by clicking one of up to three links from the homepage. This is advantageous for both website user experience and efficient search engine crawling.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Use_brief_URLs\"><\/span><strong>Use brief URLs\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Use 5-7 words for the URL at most because shorter URLs are preferable for indexing and actual use. Remember to check all of them. Long URLs make it difficult for search engine robots to index material and rank it in search results, which makes website crawling considerably more complex.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">You must take SEO seriously if you want to appear on the first pages of Google, get targeted traffic, and boost revenue. Businesses focusing on keyword research and website structure optimisation miss opportunities to stand out and increase visibility. Silo website optimisation is a fantastic approach to improving the usability of your website and establishing your authority in your field.<\/p>\n<p style=\"text-align: justify;\">Do you require assistance with proper website structure? If you get in touch with us, we&#8217;ll give you a <a href=\"https:\/\/www.ezrankings.com\/blog\/how-seo-company-performs-seo-audit\/\">website audit<\/a> and a thorough report on improving your website and rankings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make sure your website has a clear structure and that its material is organised according to the specific topic of your website if you want it to rank highly in SERPs. The Silo structure is based on this. It&#8217;s among the best strategies to set up your website around a single subject and position yourself [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-14385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Silo Structure and Why It&#039;s Crucial for SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Silo Structure and Why It&#039;s Crucial for SEO\" \/>\n<meta property=\"og:description\" content=\"Learn about Silo Structure in SEO. 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