{"id":3548,"date":"2015-04-07T05:35:05","date_gmt":"2015-04-07T05:35:05","guid":{"rendered":"https:\/\/ezrankings.org\/blog\/?p=3548"},"modified":"2015-04-07T05:35:05","modified_gmt":"2015-04-07T05:35:05","slug":"everything-seos-need-to-know-about-googles-new-stance-on-https","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/everything-seos-need-to-know-about-googles-new-stance-on-https\/","title":{"rendered":"Everything SEOs Need to Know about Google&#8217;s New Stance on HTTPs"},"content":{"rendered":"<p style=\"text-align: justify;\" align=\"justify\">In 2014, on the <a class=\"ezurl\" href=\"https:\/\/webmasters.googleblog.com\" target=\"_blank\" rel=\"nofollow\">official Webmaster Central Blog<\/a>, Google made it clear that although currently, HTTPS is affecting less than 1% of global queries, soon HTTPs will carry more weight. It\u2019s just that webmasters are given time to switch to HTTPS for keeping everyone safe on the internet.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">Let\u2019s check out what you need to know about Google\u2019s stance on HTTPS.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/everything-seos-need-to-know-about-googles-new-stance-on-https\/#1_Security_Matters_Most\" >1. Security Matters Most<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/everything-seos-need-to-know-about-googles-new-stance-on-https\/#2_Sites_with_HTTPS_Encryption_will_Rank_High\" >2. Sites with HTTPS Encryption will Rank High<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/everything-seos-need-to-know-about-googles-new-stance-on-https\/#3_User_Behavior_Could_Impact_Your_Rankings\" >3. User Behavior Could Impact Your Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/everything-seos-need-to-know-about-googles-new-stance-on-https\/#4_Need_Content_Improvement\" >4. Need Content Improvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/everything-seos-need-to-know-about-googles-new-stance-on-https\/#5_Consider_Switching_to_HTTPS_by_Mid-2015\" >5. Consider Switching to HTTPS by Mid-2015<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Security_Matters_Most\"><\/span><strong>1. Security Matters Most<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Security is most important for Google. HTTPS encryption will make the server more secured preventing hackers from stealing information been transferred online.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Sites_with_HTTPS_Encryption_will_Rank_High\"><\/span><strong>2. Sites with HTTPS Encryption will Rank High<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" align=\"justify\">Websites with HTTPS encryption will <a class=\"ezurl\" href=\"\/blog\/top-ranking-google-through-good-content\/\">rank higher on Google<\/a>. Thus, the more webmasters comply with HTTPS higher is the chance of achieving a top position in Google search results.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_User_Behavior_Could_Impact_Your_Rankings\"><\/span><strong>3. User Behavior Could Impact Your Rankings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" align=\"justify\">One elusive way of Google influencing the SERPs and users is by signifying which websites are secure and which are unsecured. It creates an impact on the users since they will prefer to access sites that are secured over those that aren\u2019t. Websites ranking as well as visitors depend on two user-based signals &#8211; click-through and dwell on.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Need_Content_Improvement\"><\/span><strong>4. Need Content Improvement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" align=\"justify\">Matt Cutt has repeatedly said quality content will dictate a site\u2019s ranking on Google. Thus, high-quality content always remains important if you don\u2019t have money for encrypting your website.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Consider_Switching_to_HTTPS_by_Mid-2015\"><\/span><strong>5. Consider Switching to HTTPS by Mid-2015<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" align=\"justify\">Google will not say anything when they will tighten up HTTPS algorithm again. Experts think it will take at least a year to implement HTTPS. You better have your new encryption in place by August 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2014, on the official Webmaster Central Blog, Google made it clear that although currently, HTTPS is affecting less than 1% of global queries, soon HTTPs will carry more weight. It\u2019s just that webmasters are given time to switch to HTTPS for keeping everyone safe on the internet. Let\u2019s check out what you need to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything SEOs Need to Know about Google&#039;s New Stance on HTTPs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezrankings.com\/blog\/everything-seos-need-to-know-about-googles-new-stance-on-https\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything SEOs Need to Know about Google&#039;s New Stance on HTTPs\" \/>\n<meta property=\"og:description\" content=\"In 2014, on the official Webmaster Central Blog, Google made it clear that although currently, HTTPS is affecting less than 1% of global queries, soon HTTPs will carry more weight. It\u2019s just that webmasters are given time to switch to HTTPS for keeping everyone safe on the internet. Let\u2019s check out what you need to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezrankings.com\/blog\/everything-seos-need-to-know-about-googles-new-stance-on-https\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-07T05:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2015\/04\/07120358\/https.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ezRankings\" 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