{"id":3756,"date":"2016-04-11T07:20:20","date_gmt":"2016-04-11T07:20:20","guid":{"rendered":"https:\/\/ezrankings.org\/blog\/?p=3756"},"modified":"2019-02-25T11:38:23","modified_gmt":"2019-02-25T11:38:23","slug":"b2b-business-to-business-marketers-struggle-to-convert-leads","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/b2b-business-to-business-marketers-struggle-to-convert-leads\/","title":{"rendered":"B2B (Business to Business) Marketers Struggle to Convert Leads"},"content":{"rendered":"<p align=\"justify\">Prospective leads happen to be the key to increased business revenues. Irrespective of the nature of your business venture, qualified leads will prove to be your efficient revenue generators. And when business profits and revenues are at stake, entrepreneurs simply cannot take chances. Lead conversion emerges as one of their prime responsibilities.<\/p>\n<p align=\"justify\">The tragedy is that a majority of business owners fail in this regard. If statistics are anything to go by, then a whopping 59% of business marketers still face challenges while converting prospects into potential customers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/b2b-business-to-business-marketers-struggle-to-convert-leads\/#Reasons_for_Failure\" >Reasons for Failure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/b2b-business-to-business-marketers-struggle-to-convert-leads\/#Finding_the_Right_Solutions\" >Finding the Right Solutions<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/b2b-business-to-business-marketers-struggle-to-convert-leads\/#1_Importance_of_Data-Driven_Goals\" >1. Importance of Data-Driven Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/b2b-business-to-business-marketers-struggle-to-convert-leads\/#2_Rely_on_Buyer_Interactions\" >2. Rely on Buyer Interactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/b2b-business-to-business-marketers-struggle-to-convert-leads\/#3_Persuade_Customers_to_Make_Decisions\" >3. Persuade Customers to Make Decisions<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 align=\"justify\"><span class=\"ez-toc-section\" id=\"Reasons_for_Failure\"><\/span>Reasons for Failure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"justify\">Business-to-Business transactions are quite different from their B2C counterparts. The purchases usually involve too many decision-makers, huge financial investments, and several other factors. As the result, B2B customers have a lot more apprehensions than any other consumers in the market.<\/p>\n<ul class=\"listing\">\n<li>Building a trustworthy, strong and dependable relationship with your customers will prove to be the best solution in this regard. It will also help business owners in developing streamlined sales processes. However, that is what most of the B2B marketers struggle to achieve.<\/li>\n<li>Lack of innovative opportunities is another reason for low conversion rates. The B2B industrial domain already lives with a negative reputation for not considering business innovations. Business owners and marketers will have to bring about changes in their perspectives.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Finding_the_Right_Solutions\"><\/span><strong>Finding the Right Solutions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"justify\">On that note, it is high time to identify the solutions for effective lead conversions, rather than hovering about consequences or anything else. Check out the following points for a brief idea about how to successfully convert leads.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Importance_of_Data-Driven_Goals\"><\/span><strong>1. Importance of Data-Driven Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p align=\"justify\">Leads will get converted to potential buyers, only if you know their interest areas. You will have to take special care in assessing the needs of your target customers, along with understanding the value of your services.<\/p>\n<p align=\"justify\">Embrace a customer-centric approach and help them identify their true interests, even if it does not match your product or service profile.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Rely_on_Buyer_Interactions\"><\/span><strong>2. Rely on Buyer Interactions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p align=\"justify\">Consider buyer interactions with your customer service team, and take them seriously. Such data sets help you differentiate between qualified leads also ready to make purchases, and leads that are yet to be ready.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Persuade_Customers_to_Make_Decisions\"><\/span><strong>3. Persuade Customers to Make Decisions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p align=\"justify\">Statistics state that most of the customers abandon highly complicated shopping carts while making purchases on ecommerce stores. If you own an ecommerce store, you will need to reduce friction and offer a seamless shopping experience to users.<\/p>\n<p align=\"justify\">Nurture your potential leads and develop an idea of their behavioral tendencies. Prepare a highly knowledgeable team for planning and executing business strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prospective leads happen to be the key to increased business revenues. Irrespective of the nature of your business venture, qualified leads will prove to be your efficient revenue generators. And when business profits and revenues are at stake, entrepreneurs simply cannot take chances. Lead conversion emerges as one of their prime responsibilities. The tragedy is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B (Business to Business) Marketers Struggle to Convert Leads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezrankings.com\/blog\/b2b-business-to-business-marketers-struggle-to-convert-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B (Business to Business) Marketers Struggle to Convert Leads\" \/>\n<meta property=\"og:description\" content=\"Prospective leads happen to be the key to increased business revenues. 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The tragedy is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezrankings.com\/blog\/b2b-business-to-business-marketers-struggle-to-convert-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-11T07:20:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-25T11:38:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/04\/07115727\/Screenshot_1-22.png\" \/>\n\t<meta property=\"og:image:width\" content=\"317\" \/>\n\t<meta property=\"og:image:height\" content=\"211\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta name=\"twitter:card\" 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