{"id":3798,"date":"2016-03-08T09:19:51","date_gmt":"2016-03-08T09:19:51","guid":{"rendered":"https:\/\/ezrankings.org\/blog\/?p=3798"},"modified":"2020-10-30T07:58:07","modified_gmt":"2020-10-30T07:58:07","slug":"importance-of-image-optimization-in-web-sites","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/importance-of-image-optimization-in-web-sites\/","title":{"rendered":"Importance of Image Optimization in Web sites"},"content":{"rendered":"<p align=\"justify\">As websites strive hard to acquire top ranks in search engines, highly efficient search engine marketers are considering nearly all the latest marketing strategies. The most recent addition to this list of unique SEO tactics is Image Optimization. By driving additional traffic as well as providing effective backlinks, Image Optimization qualifies as one of the best ways of making your website search-engine friendly.<\/p>\n<p align=\"justify\">There is a common misconception existing in the digital domain. According to many, images do more harm than good for quality websites. The prime logic behind this accusation is that images reduce your website\u2019s load time. However, the reality completely negates this proposition. The problem with load time arises when there are too many photos or images on your website. Other than that, a quality image plays a crucial role in enhancing your website\u2019s overall appearance.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/importance-of-image-optimization-in-web-sites\/#Beneficial_Aspects_of_Image_Optimization\" >Beneficial Aspects of Image Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/importance-of-image-optimization-in-web-sites\/#What_Statistics_have_to_Say\" >What Statistics have to Say?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/importance-of-image-optimization-in-web-sites\/#1_The_File_Name\" >1. The File Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/importance-of-image-optimization-in-web-sites\/#2_Alt_Tags\" >2. Alt Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/importance-of-image-optimization-in-web-sites\/#3_Text_is_Important\" >3. Text is Important<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Beneficial_Aspects_of_Image_Optimization\"><\/span>Beneficial Aspects of Image Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p align=\"justify\">Let us embrace a schematic approach and jot down the points in favor of Image Optimization. The major benefits of this SEO strategy include:<\/p>\n<ul class=\"listing\">\n<li>Vibrant, relevant and high-quality images serve as your website\u2019s appearance enhancer. Moreover, it also imparts a professional edge to your websites.<\/li>\n<li>Images that share relevance to website content are highly successful in captivating the minds of potential visitors. According to reports on current search trends in Google, there has been a dramatic surge of web users opting for image searches for specific content. So, you can well imagine what images can do for your website.<\/li>\n<li>Images appearing on search results are optimized versions of the entire picture. If that attracts a visitor, the person will inevitably click on its link to view the complete image. It goes without saying that such actions will improve traffic leading to increased conversions.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_Statistics_have_to_Say\"><\/span>What Statistics have to Say?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p align=\"justify\">A statistical overview will further support the statements. Reports from Google Universal Search Results suggest towards the presence of images on a whopping 22% of search results. With the appropriate image optimization strategies, Google images are capable of driving 1\/4th increased traffic to websites. Hopefully, such detailed accounts on Image Optimization speak a lot about its significance.<\/p>\n<p align=\"justify\">Although it is one of the most revered SEO strategies, Image Optimization is no cakewalk. However, it is not rocket science either. Sincere considerations of some of the crucial factors will lead to successful image optimization.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_The_File_Name\"><\/span><strong>1. The File Name<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p align=\"justify\">Determining a unique term or phrase that correctly describes your chosen image. Most of the SEO marketers as well as web designers go wrong in this context and choose to name images generically such as DSC789.jpg.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Alt_Tags\"><\/span><strong>2. Alt Tags<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p align=\"justify\">In most of the cases, the alt-text attribute is ignored by website owners. However, it is one of the most significant aspects of Image Optimization. Incorporating this particular attribute will mean that your website visitors will get to see the image name, even if it is not visible.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Text_is_Important\"><\/span><strong>3. Text is Important<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p align=\"justify\">Yes, it certainly is. Search engines continue to rely heavily on the text surrounding an image for finding its details. Therefore, web designers must take additional care to develop descriptive texts for the image.<\/p>\n<p align=\"justify\">With the ever-increasing competition in the virtual world, the time has arrived to try out new ways of optimizing websites. And Image optimization will prove to be an excellent choice here!<\/p>\n<p align=\"justify\"><strong>Also Read: <\/strong><a href=\"\/blog\/best-way-to-help-seo-and-drive-sales-growth-by-online-customer-review\/\"><strong>Best Way to Help SEO and Drive Sales Growth by Online Customer Review<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As websites strive hard to acquire top ranks in search engines, highly efficient search engine marketers are considering nearly all the latest marketing strategies. The most recent addition to this list of unique SEO tactics is Image Optimization. By driving additional traffic as well as providing effective backlinks, Image Optimization qualifies as one of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of Image Optimization in Web sites<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importance of Image Optimization in Web sites\" \/>\n<meta property=\"og:description\" content=\"As websites strive hard to acquire top ranks in search engines, highly efficient search engine marketers are considering nearly all the latest marketing strategies. 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