{"id":3937,"date":"2016-07-05T11:52:53","date_gmt":"2016-07-05T11:52:53","guid":{"rendered":"\/blog\/?p=3937"},"modified":"2022-07-22T09:04:41","modified_gmt":"2022-07-22T09:04:41","slug":"seo-problems-fixes","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/","title":{"rendered":"SEO Problems and Fixes \u2013 Top 10 Considerations"},"content":{"rendered":"<p><img decoding=\"async\" class=\"wp-image-3948 alignleft\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/07\/07115819\/Non-SEO-Friendly-Images-1.png\" alt=\"SEO Problems\" \/><\/p>\n<p style=\"text-align: justify;\">In the era of &#8220;Penguin,&#8221; &#8220;Panda,&#8221; &#8220;Hummingbird&#8221; and other enormous Google algorithm updates, winning the search engine optimization (SEO) strategy implies publishing high-quality content that earns links. Yet all the quality content won&#8217;t help your search rankings if your site has structural or other technical issues.<\/p>\n<p style=\"text-align: justify;\">SEO advances and progress more when we clean up the messy website. After all, successful SEO is-<\/p>\n<p style=\"text-align: justify;\">1\/3<sup>rd<\/sup> On-Page Optimization<\/p>\n<p style=\"text-align: justify;\">1\/3<sup>rd<\/sup> Off-Page Optimization (such as creating quality backlinks) and<\/p>\n<p style=\"text-align: justify;\">a 1\/3<sup>rd<\/sup> clean site structure that is free of technical errors.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/#Here_are_the_top_10_SEO_technical_issues_along_with_fixes\" >Here are the top 10 SEO technical issues along with fixes<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/#Duplicate_Content\" >Duplicate Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/#Bad_Mobile_Experiences\" >Bad Mobile Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/#Poor_Navigation\" >Poor Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/#Bad_Links\" >Bad Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/#Non-SEO_Friendly_Images\" >Non-SEO Friendly Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/#Messy_URLs\" >Messy URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/#Wrong_Redirects\" >Wrong Redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/#Slow_Page_Loading\" >Slow Page Loading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/#Data_Structured_Markup_Local_Search\" >Data Structured Markup, Local Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/#Overdoing_Flash\" >Overdoing Flash<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Here_are_the_top_10_SEO_technical_issues_along_with_fixes\"><\/span><span style=\"color: #00ccff;\">Here are the top 10 SEO technical issues along with fixes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol style=\"text-align: justify;\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Duplicate_Content\"><\/span><strong>Duplicate Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">The top concern for SEO professionals is the presence of duplicate content.<\/p>\n<p style=\"text-align: justify;\">Duplicate content is content that shows up on the Internet at multiple places(URL). At the point when there are numerous pieces of indistinguishable content on the Internet, it is troublesome for search engines to choose which version is more important to a given search query. To give the best search experience, web crawlers will once in a while demonstrate numerous duplicate pieces of content and subsequently, are compelled to pick version is probably to be the original\u2014or best.<\/p>\n<p style=\"text-align: justify;\">Duplicate content may also be due to,<\/p>\n<ul style=\"text-align: justify;\">\n<li>HTTPS and HTTP<\/li>\n<li>RSS feed syndicated<\/li>\n<li>blog tags<\/li>\n<li>multiple language contents for international sites<\/li>\n<li>URL with or without www<\/li>\n<li>multiple homepage versions<\/li>\n<li>some CMS functionalities<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">At whatever point content on a site can be found at numerous URLs, it ought to be canonicalized for search engines. This can be accomplished using a 301 redirect to the correct URL using the rel=canonical tag or, in some cases, using the Parameter Handling Tool in Google Webmaster Central.<\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Bad_Mobile_Experiences\"><\/span><strong>Bad Mobile Experiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">People today use their mobile devices to browse websites. If your site is slow to load or has difficult navigation, visitors will go elsewhere which leads increased bounce rate. Make sure your website loads fast on mobile. Creating separate site such as using a mobile subdomain (http:\/\/m.domain.com)\u00a0leads to additional issues. These have to do with,<\/p>\n<ul style=\"text-align: justify;\">\n<li>link equity issues<\/li>\n<li>the trouble with diverting traffic<\/li>\n<li>high resource consumption<\/li>\n<li>increased maintenance requirement<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Responsive design has a positive impact on Google ranking. It improves the secondary signals like page visit, bounce rate, and visit duration.<\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Poor_Navigation\"><\/span><strong>Poor Navigation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">When visitors are unable to move across web pages easily, the stay duration on-site automatically decrease. Proper engagement with websites is possible only with good navigation. Google considers this along with crawl-ability and technical problems, low authority signs. Useless and non-relevant websites will rank low on Google.<\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Bad_Links\"><\/span><strong>Bad Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">You can increase web traffic to your website with appropriate link building. But when the backlinks are spam, irrelevant, unnatural, or bad, results suffer. Ideal backlinks should be created-<\/p>\n<ul style=\"text-align: justify;\">\n<li>natural<\/li>\n<li>diverse<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Only create links related to authority sites and also do cross-linking between web pages which will help Google crawlers get deep into your site.<\/p>\n<ol style=\"text-align: justify;\" start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Non-SEO_Friendly_Images\"><\/span><strong>Non-SEO Friendly Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">We all love to use stunning visuals on web pages. Sometimes even these may have a negative impact on rankings. Strong colors and lovely fonts are a part of attractive images. These improve the appeal of the pages. Here remember that Google does not understand the difference between a spectacular and simple image. It will treat both the same. SEO professionals combine CSS, HTML, and web fonts. They maintain the appeal of beautiful images without sacrificing optimization. Text elements may remain within the banner, the \u2018live text\u2019.<\/p>\n<ol style=\"text-align: justify;\" start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Messy_URLs\"><\/span><strong>Messy URLs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">When using new content, blogs and CMS may get awkward URLs such as <strong>&#8220;<\/strong><strong>index.php?p=283589&#8243;.<\/strong> This is bad for SEO. You lose credibility with your users and most importantly the search engine. The click-through rates decreases automatically. One way to improve the situation is use to clean up these dynamically created URL\u2019s and include keywords that describe which is the page all about such as <strong><a href=\"https:\/\/www.ezrankings.com\/seo-reseller-services.html\">seo resellers<\/a><\/strong>. This will also help the webpage to rank and index easily.<\/p>\n<p style=\"text-align: justify;\">If you are renaming old URL\u2019s make sure you set up proper 301 redirects on the old URLs.<\/p>\n<ol style=\"text-align: justify;\" start=\"7\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Wrong_Redirects\"><\/span><strong>Wrong Redirects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Sometimes, you may need to redirect complete pages to different URL. To direct to the search engine and the users to this new destination, 301 Redirect is ideal. To achieve these people engage expert SEO professionals. Otherwise, URLs and links from the old site will fail to work properly. Users will not be able to find the old pages. They will get 404 errors. To prevent this, Webmasters setup 301 redirects.<\/p>\n<ol style=\"text-align: justify;\" start=\"8\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Slow_Page_Loading\"><\/span><strong>Slow Page Loading<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Improve rankings and user experience with optimal page speed. You need to do this especially with the following elements on the page,<\/p>\n<ul style=\"text-align: justify;\">\n<li>style sheet CSS<\/li>\n<li>video<\/li>\n<li>images<\/li>\n<li>JavaScript code<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Increase the speed by taking suggestions from SEO experts. Many tools are available online for testing such <strong><a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"nofollow\">GTmetrix<\/a>\u00a0<\/strong>and <strong><a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\" target=\"_blank\" rel=\"nofollow\">think with Google<\/a><\/strong>\u00a0to help you test and increase your site&#8217;s overall speed. Hosting services may also be responsible for slow page loading. Use only the most secure, fast, and reliable services. Shared hosting is only good for start-ups. Large organizations or those expanding, require dedicated servers. This way, the owners can have full control on different website aspects. Improve the website ranking as people visit your site often.<\/p>\n<ol style=\"text-align: justify;\" start=\"9\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Data_Structured_Markup_Local_Search\"><\/span><strong>Data Structured Markup, Local Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Businesses require a presence on local searches and data structured markup. Otherwise, this is a lost opportunity. Advertisements on Yellow Pages, Yelp, Bing, and social media like Facebook are important. They provide data from local searches to users. It is important for the users to find you easily. They will use these search platforms for finding local businesses. Boost your ranking in local search. Users will find you when they search for services in their neighborhood or city. The presence of location-specific pages is extremely important for local SEO. Create pages for every business location to benefit from local optimization. This gives the consumers local results. You can also benefit from mobile searches made by the consumer.<\/p>\n<p style=\"text-align: justify;\">Data structured markup and rich snippets improve the click-through rate. This refers to current information related to the business below the search results.<\/p>\n<ol style=\"text-align: justify;\" start=\"10\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Overdoing_Flash\"><\/span><strong>Overdoing Flash<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Web designers today are using Flash less than before. Still, you come across them on the pages. It limits the function of Google crawler. This means insufficient indexing of the site content. When the robots do not understand or are unable to read the content on the webpage, ranking suffers. The search engines do not know how to rank your page. Minimal or zero use of Flash is the best solution. In its place, you can always use CSS, JavaScript, and HTML 5. Similarly, use videos in place of animation. This way, you can achieve the results you want without decreasing your search engine ranks.<\/p>\n<p style=\"text-align: justify;\">The certainty about SEO is that outcomes happen on their own schedule, and that is only the way Results sometimes come later than predicted, mostly if you are taking a softer, lower-risk approach.<\/p>\n<p style=\"text-align: justify;\">Do you need results in a few months? Of course, simply move ahead and fix the SEO issues and follow link building strategies\u2026 and see what happens.<\/p>\n<p style=\"text-align: justify;\">Need to win in SEO? Make a strong establishment and slowly \u2013 patiently \u2013 build on it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the era of &#8220;Penguin,&#8221; &#8220;Panda,&#8221; &#8220;Hummingbird&#8221; and other enormous Google algorithm updates, winning the search engine optimization (SEO) strategy implies publishing high-quality content that earns links. Yet all the quality content won&#8217;t help your search rankings if your site has structural or other technical issues. SEO advances and progress more when we clean up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Problems and Fixes \u2013 Top 10 Considerations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Problems and Fixes \u2013 Top 10 Considerations\" \/>\n<meta property=\"og:description\" content=\"Yet all the quality content won\u2019t help your search rankings if your site has structural or other technical issues.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezrankings.com\/blog\/seo-problems-fixes\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-05T11:52:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-22T09:04:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/07\/07115819\/Non-SEO-Friendly-Images-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"270\" \/>\n\t<meta property=\"og:image:height\" content=\"197\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta name=\"twitter:card\" 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