{"id":4057,"date":"2016-08-24T07:50:25","date_gmt":"2016-08-24T07:50:25","guid":{"rendered":"\/blog\/?p=4057"},"modified":"2021-07-06T06:15:42","modified_gmt":"2021-07-06T06:15:42","slug":"save-money-auditing-ppc-campaign","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/","title":{"rendered":"7 Simple Ways to Save Money by Auditing Your PPC Campaign"},"content":{"rendered":"

\"Save<\/p>\n

After you set up your pay-per-click campaign it\u2019s important to regularly evaluate its performance so you know you\u2019re getting the most bang for your buck. To really maximize every dollar spent, however, you need to go beyond simply auditing each keyword\u2019s performance.<\/p>\n

Here are seven simple things you can do to make sure your next PPC audit is a success:<\/p>\n

    \n
  1. Set Up Location Targeting<\/strong><\/li>\n<\/ol>\n

    Every click from a prospect outside of your target location is money flushed right down the drain. Make sure that you set up location targeting, which allows you to control precisely where your ads appear. You should even look to see which location is generating the most value in order to learn where your money is best spent.<\/p>\n

      \n
    1. Add Plenty of Negative Keywords<\/strong><\/li>\n<\/ol>\n

      Take a look at your search details report often to get rid of keywords that aren\u2019t performing. Most importantly, however, you\u2019ll want to look for keywords you don\u2019t want ever returning your ads. For example, if you\u2019re selling refrigerators and bid on the term \u2018refrigerator\u2019, you probably don\u2019t want the terms \u2018refrigerator repair\u2019, \u2018cheap refrigerator\u2019 or \u2018free refrigerator\u2019 to return your ad. Adding them to your negative keyword list ensures you aren\u2019t wasting valuable money or impressions.<\/p>\n

        \n
      1. Sort by Device<\/strong><\/li>\n<\/ol>\n

        It\u2019s important to carefully audit each keyword\u2019s performance on both mobile and desktop devices. Depending on the type of product or service you offer, you might want to adjust your bids on mobile. Local searches perform extremely well on mobile devices. Other types of keywords might not be nearly as successful. If you\u2019re don\u2019t think mobile is worth your full investment, you can simply set your mobile bid modifier to a lower amount, like 50%. This ensures you\u2019ll only pay half the amount of money for a mobile\u00a0click. If you don\u2019t think it\u2019s worth your time at all, you can simply opt out of mobile completely.<\/p>\n

          \n
        1. Look at Ad Spend<\/strong><\/li>\n<\/ol>\n

          As you\u2019re auditing your keywords, make sure to sort them by ad spend. Look at the impressions and quality of conversions they\u2019re generating to make sure they\u2019re worth the money. If they aren\u2019t, you should pump your budget into more valuable keywords and lower your bid.<\/p>\n

            \n
          1. Measure Organic Traffic<\/strong><\/li>\n<\/ol>\n

            It\u2019s important to take a look at the performance of your actual PPC campaign, but nothing helps your budget more than organic traffic. You\u2019re already pushing people to these pages, so it shouldn\u2019t take much more of an effort to get them higher on search engines. Optimize your landing pages and any pertinent content for search engines and use plenty of relevant keywords. If you want maximum results with minimum effort, you can leverage an SEO link building strategy for a boost.<\/p>\n

            Once you’ve attained a high position for a keyword that you are advertising for, you can remove that keyword from your Adgroup in order to save your marketing budget.<\/p>\n

              \n
            1. Take a Look at Facebook<\/strong><\/li>\n<\/ol>\n

              Google cannot be ignored as a marketing platform, but plenty of studies<\/a> have shown that Facebook provides a terrific return for only a minimal investment. Because Facebook has so much information at its fingertips, you can target visitors very precisely. Since it\u2019s such a powerful mobile tool, you can drive results you might not be able to on Google, such as app downloads.<\/p>\n

                \n
              1. Look Beyond the Initial Conversion<\/strong><\/li>\n<\/ol>\n

                Consider how much more cost-effective it is to retain a customer than it is to acquire a new one, taking a look at how you\u2019re nurturing customers that convert is important. Using SMS software\u00a0is a great way to do so with an incredible 95% open rate and extremely low cost per message sent. You can even feed your list with an online registration form, making it easy to maintain and build your SMS message list.<\/p>\n

                Have you conducted a successful PPC audit that helped you run a more profitable campaign? Let us know how you were able to do it with a comment below!<\/p>\n

                Sophorn Chhay<\/strong> is the marketing guy at Trumpia, the complete SMS software with mass SMS messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia\u2019s 5-Minute Demo on how to execute an effective mobile marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

                After you set up your pay-per-click campaign it\u2019s important to regularly evaluate its performance so you know you\u2019re getting the most bang for your buck. To really maximize every dollar spent, however, you need to go beyond simply auditing each keyword\u2019s performance. Here are seven simple things you can do to make sure your next […]<\/p>\n","protected":false},"author":1,"featured_media":4058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-4057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"yoast_head":"\n7 Simple Ways to Save Money by Auditing Your PPC Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Simple Ways to Save Money by Auditing Your PPC Campaign\" \/>\n<meta property=\"og:description\" content=\"After you set up your pay-per-click campaign it\u2019s important to regularly evaluate its performance so you know you\u2019re getting the most bang for your buck. To really maximize every dollar spent, however, you need to go beyond simply auditing each keyword\u2019s performance. Here are seven simple things you can do to make sure your next […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-24T07:50:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-06T06:15:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/08\/07115923\/Save-Money.png\" \/>\n\t<meta property=\"og:image:width\" content=\"712\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ezRankings\" \/>\n<meta name=\"twitter:site\" content=\"@ezRankings\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansi Rana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/\"},\"author\":{\"name\":\"Mansi Rana\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/269bdf092fff659be2febc699a52c55e\"},\"headline\":\"7 Simple Ways to Save Money by Auditing Your PPC Campaign\",\"datePublished\":\"2016-08-24T07:50:25+00:00\",\"dateModified\":\"2021-07-06T06:15:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/\"},\"wordCount\":739,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/08\/07115923\/Save-Money.png\",\"articleSection\":[\"PPC\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/\",\"url\":\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/\",\"name\":\"7 Simple Ways to Save Money by Auditing Your PPC Campaign\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/08\/07115923\/Save-Money.png\",\"datePublished\":\"2016-08-24T07:50:25+00:00\",\"dateModified\":\"2021-07-06T06:15:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#primaryimage\",\"url\":\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/08\/07115923\/Save-Money.png\",\"contentUrl\":\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/08\/07115923\/Save-Money.png\",\"width\":712,\"height\":350,\"caption\":\"Save Money\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ezrankings.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Simple Ways to Save Money by Auditing Your PPC Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#website\",\"url\":\"https:\/\/www.ezrankings.com\/blog\/\",\"name\":\"Digital Marketing Blog with EZ Rankings- Stay Tuned\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ezrankings.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#organization\",\"name\":\"Ez Rankings\",\"url\":\"https:\/\/www.ezrankings.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2018\/09\/07121543\/logo.png\",\"contentUrl\":\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2018\/09\/07121543\/logo.png\",\"width\":198,\"height\":65,\"caption\":\"Ez Rankings\"},\"image\":{\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ezrankingsIndia\",\"https:\/\/x.com\/ezRankings\",\"https:\/\/www.instagram.com\/ezrankingsitservices\/\",\"https:\/\/www.linkedin.com\/company\/ezrankingsindia\/\",\"https:\/\/www.pinterest.com\/EzrankingsIndia\/\",\"https:\/\/www.youtube.com\/c\/EZRankingsIndia\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/269bdf092fff659be2febc699a52c55e\",\"name\":\"Mansi Rana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ezrankings.com\/assets\/images\/0.png\",\"contentUrl\":\"https:\/\/www.ezrankings.com\/assets\/images\/0.png\",\"caption\":\"Mansi Rana\"},\"url\":\"https:\/\/www.ezrankings.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Simple Ways to Save Money by Auditing Your PPC Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/","og_locale":"en_US","og_type":"article","og_title":"7 Simple Ways to Save Money by Auditing Your PPC Campaign","og_description":"After you set up your pay-per-click campaign it\u2019s important to regularly evaluate its performance so you know you\u2019re getting the most bang for your buck. To really maximize every dollar spent, however, you need to go beyond simply auditing each keyword\u2019s performance. Here are seven simple things you can do to make sure your next […]","og_url":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/","og_site_name":"Digital Marketing Blog with EZ Rankings- Stay Tuned","article_publisher":"https:\/\/www.facebook.com\/ezrankingsIndia","article_published_time":"2016-08-24T07:50:25+00:00","article_modified_time":"2021-07-06T06:15:42+00:00","og_image":[{"width":712,"height":350,"url":"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/08\/07115923\/Save-Money.png","type":"image\/png"}],"author":"Mansi Rana","twitter_card":"summary_large_image","twitter_creator":"@ezRankings","twitter_site":"@ezRankings","twitter_misc":{"Written by":"Mansi Rana","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#article","isPartOf":{"@id":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/"},"author":{"name":"Mansi Rana","@id":"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/269bdf092fff659be2febc699a52c55e"},"headline":"7 Simple Ways to Save Money by Auditing Your PPC Campaign","datePublished":"2016-08-24T07:50:25+00:00","dateModified":"2021-07-06T06:15:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/"},"wordCount":739,"commentCount":0,"publisher":{"@id":"https:\/\/www.ezrankings.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/08\/07115923\/Save-Money.png","articleSection":["PPC"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/","url":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/","name":"7 Simple Ways to Save Money by Auditing Your PPC Campaign","isPartOf":{"@id":"https:\/\/www.ezrankings.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/08\/07115923\/Save-Money.png","datePublished":"2016-08-24T07:50:25+00:00","dateModified":"2021-07-06T06:15:42+00:00","breadcrumb":{"@id":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#primaryimage","url":"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/08\/07115923\/Save-Money.png","contentUrl":"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/08\/07115923\/Save-Money.png","width":712,"height":350,"caption":"Save Money"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ezrankings.com\/blog\/save-money-auditing-ppc-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ezrankings.com\/blog\/"},{"@type":"ListItem","position":2,"name":"7 Simple Ways to Save Money by Auditing Your PPC Campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.ezrankings.com\/blog\/#website","url":"https:\/\/www.ezrankings.com\/blog\/","name":"Digital Marketing Blog with EZ Rankings- Stay Tuned","description":"","publisher":{"@id":"https:\/\/www.ezrankings.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ezrankings.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ezrankings.com\/blog\/#organization","name":"Ez Rankings","url":"https:\/\/www.ezrankings.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ezrankings.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2018\/09\/07121543\/logo.png","contentUrl":"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2018\/09\/07121543\/logo.png","width":198,"height":65,"caption":"Ez Rankings"},"image":{"@id":"https:\/\/www.ezrankings.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ezrankingsIndia","https:\/\/x.com\/ezRankings","https:\/\/www.instagram.com\/ezrankingsitservices\/","https:\/\/www.linkedin.com\/company\/ezrankingsindia\/","https:\/\/www.pinterest.com\/EzrankingsIndia\/","https:\/\/www.youtube.com\/c\/EZRankingsIndia"]},{"@type":"Person","@id":"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/269bdf092fff659be2febc699a52c55e","name":"Mansi Rana","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ezrankings.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.ezrankings.com\/assets\/images\/0.png","contentUrl":"https:\/\/www.ezrankings.com\/assets\/images\/0.png","caption":"Mansi Rana"},"url":"https:\/\/www.ezrankings.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/posts\/4057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/comments?post=4057"}],"version-history":[{"count":0,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/posts\/4057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/media\/4058"}],"wp:attachment":[{"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/media?parent=4057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/categories?post=4057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ezrankings.com\/blog\/wp-json\/wp\/v2\/tags?post=4057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}