{"id":5591,"date":"2015-07-20T06:10:51","date_gmt":"2015-07-20T06:10:51","guid":{"rendered":"https:\/\/ezrankings.org\/blog\/?p=3568"},"modified":"2020-10-30T05:59:04","modified_gmt":"2020-10-30T05:59:04","slug":"4-ways-youre-driving-away-your-web-traffic","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/4-ways-youre-driving-away-your-web-traffic\/","title":{"rendered":"How To Lower Your Bounce Rate: 4 Ways You&#8217;re Driving Away Your Web Traffic"},"content":{"rendered":"<p style=\"text-align: justify;\" align=\"justify\">As per Fireclick Index, 96% of online global traffic just leaves a site without even a second thought. However, there\u2019s no point losing hope. You must try your best to convert maximum visitors into loyal customers.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">Let\u2019s quickly have a look at the top 4 mistakes that drive away website traffic.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/4-ways-youre-driving-away-your-web-traffic\/#Mistake_1_Creating_a_maze_out_of_your_navigation\" >Mistake 1: Creating a maze out of your navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/4-ways-youre-driving-away-your-web-traffic\/#Mistake_2_Making_your_checkout_process_really_long\" >Mistake 2: Making your checkout process really long<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/4-ways-youre-driving-away-your-web-traffic\/#Mistake_3_Hide_your_calls-to-action\" >Mistake 3: Hide your calls-to-action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/4-ways-youre-driving-away-your-web-traffic\/#Mistake_4_Forgetting_about_building_customer_trust\" >Mistake 4: Forgetting about building customer trust<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\" align=\"justify\"><span class=\"ez-toc-section\" id=\"Mistake_1_Creating_a_maze_out_of_your_navigation\"><\/span>Mistake 1: Creating a maze out of your navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" align=\"justify\">People come to your site because they are interested in what you have to offer. But, if you don\u2019t make it easier for them to find what they are looking for, they will simply leave your site. You must make your website fully functional with a comprehensive search bar. You must also limit the number of clicks to a maximum 3. Also, use a mega menu to include every category you have.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Mistake_2_Making_your_checkout_process_really_long\"><\/span>Mistake 2: Making your checkout process really long<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" align=\"justify\">With an average cart abandonment rate of 68.07%, it is quite possible for your visitors to turn away from buying your products. You must provide an easy checkout, and if you need to make them sign up for an account ask for email address only. You must inform customers in advance about additional costs, including shopping fees or tax.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Mistake_3_Hide_your_calls-to-action\"><\/span>Mistake 3: Hide your calls-to-action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" align=\"justify\">According to Online Marketing Coach, 70% of businesses don\u2019t display clear call-to-action for anything on their homepage. You must display them in a prominent place on the page and make them visually appealing.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Mistake_4_Forgetting_about_building_customer_trust\"><\/span>Mistake 4: Forgetting about building customer trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" align=\"justify\">You must do everything to make sure you <a class=\"ezurl\" href=\"\/blog\/understanding-customer-needs-key-core-sales\/\">gain customers\u2019 trust<\/a>. You can install live chat on your site or create a video to boost your site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As per Fireclick Index, 96% of online global traffic just leaves a site without even a second thought. However, there\u2019s no point losing hope. You must try your best to convert maximum visitors into loyal customers. Let\u2019s quickly have a look at the top 4 mistakes that drive away website traffic. Mistake 1: Creating a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-5591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Lower Your Bounce Rate: 4 Ways You&#039;re Driving Away Your Web Traffic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Lower Your Bounce Rate: 4 Ways You&#039;re Driving Away Your Web Traffic\" \/>\n<meta property=\"og:description\" content=\"As per Fireclick Index, 96% of online global traffic just leaves a site without even a second thought. 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