{"id":8079,"date":"2018-02-16T07:33:52","date_gmt":"2018-02-16T07:33:52","guid":{"rendered":"https:\/\/www.ezrankings.com\/?p=8079"},"modified":"2021-12-29T12:04:04","modified_gmt":"2021-12-29T12:04:04","slug":"top-5-app-store-optimization-tips-which-every-marketer-need-to-know","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/top-5-app-store-optimization-tips-which-every-marketer-need-to-know\/","title":{"rendered":"Top 5 App Store Optimization Tips Which Every Marketer Need To Know"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8106 size-large\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2018\/02\/07121236\/App-store-1024x683.jpg\" alt=\"App store Optimization Tips\" width=\"1024\" height=\"683\" \/><\/p>\n<p>What is app store optimization? This is the process of increasing the visibility of your mobile app in the search results. If the ranking is at the top of the app store\u2019s search results then the more visible it is to the potential customers. This will <a href=\"\/blog\/reasons-not-getting-website-traffic-how-to-fix-it\/\">lead to an increase in traffic<\/a> to your app\u2019s page. The entire ASO process needs a thorough understanding of your client base. You should also be aware of the keywords used by potential customers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/top-5-app-store-optimization-tips-which-every-marketer-need-to-know\/#App_Store_Optimization_tips\" >App Store Optimization tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/top-5-app-store-optimization-tips-which-every-marketer-need-to-know\/#1_Gain_an_understanding_of_the_customer\" >1. Gain an understanding of the customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/top-5-app-store-optimization-tips-which-every-marketer-need-to-know\/#2_Creation_of_an_icon_that_leaves_a_lasting_impression\" >2. Creation of an icon that leaves a lasting impression<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/top-5-app-store-optimization-tips-which-every-marketer-need-to-know\/#3_Focus_on_the_experiences\" >3. Focus on the experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/top-5-app-store-optimization-tips-which-every-marketer-need-to-know\/#4_Make_use_of_videos\" >4. Make use of videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/top-5-app-store-optimization-tips-which-every-marketer-need-to-know\/#5_Seek_professional_assistance\" >5. Seek professional assistance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ezrankings.com\/blog\/top-5-app-store-optimization-tips-which-every-marketer-need-to-know\/#Stick_out\" >Stick out<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"App_Store_Optimization_tips\"><\/span><strong>App Store Optimization tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In recent times, more and more people are leaning towards mobile and other handheld devices for browsing and conducting transactions. For the survival of your business, ASO is necessary. Let us check out the top app store optimization tips.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Gain_an_understanding_of_the_customer\"><\/span><strong><em>1. Gain an understanding of the customer<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your strategy should involve developing an understanding of your customers and competitors. You must try to understand the main reasons which are responsible for their downloading and using the app, what kind of needs are being solved, the language preference of the customers, and competitive advantage. It is through consumer research identification of the optimal keywords is possible. The objective should be to find out the exact keywords which are driving the customers to your app and the natural language they are using to describe it during their search queries. You may also hire a specialized agency for this purpose.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Creation_of_an_icon_that_leaves_a_lasting_impression\"><\/span><strong><em>2. Creation of an icon that leaves a lasting impression<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are numerous apps available on the market. The potential customers are left with an infinite number of apps. To stand out from that crowd, you must create a unique app. The icon must have the capability of leaving a long lasting impression in the minds of potential customers. Some of the app stores have specific standards which have to be kept in mind while designing app icons. The standards may be related to the choice of colors, size, lighting, shading, and geometry. The icons should have the ability to look presentable even after they are scaled-down. The icons should be able to indicate convey the work done by the app.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Focus_on_the_experiences\"><\/span><strong><em>3. Focus on the experiences <\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is highly likely that most of the consumers will download the apps when they have clarity of information. This factor may be considered by you while noting down your app descriptions. The description of the app and what it is capable of doing for the consumers should be short and straightforward. You should concentrate on the experiences made possible by the utilization of those apps.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Make_use_of_videos\"><\/span><strong><em>4. Make use of videos <\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You should always include <a href=\"\/blog\/how-to-get-benefits-from-video-marketing\/\">videos<\/a> or screenshots. Their inclusion in the description may not directly affect the search rankings, but they do have an impact on the potential consumers. Images have the capability of adding life to the description. It gives a scope to the potential customers to visualize beforehand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Seek_professional_assistance\"><\/span><strong><em>5. Seek professional assistance<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may consider hiring <a href=\"https:\/\/www.ezrankings.com\/app-store-optimization-services.html\">app store optimization services<\/a> if the budget permits. Though it requires an investment of financial resources this step will reap you benefits in the long run. You will attain success and get an optimal rank among app stores.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stick_out\"><\/span><strong>Stick out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In recent times, mobile internet usage is the buzz word. There has been a shifting of attention from web browsing. Now the easiest way to reach customers is apps. Since this is a highly competitive world having a great app is not enough. With better <a href=\"\/blog\/complete-aso-checklist-for-a-successful-app-launch\/\">marketing efforts<\/a> your app needs to stick out from among the crowd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is app store optimization? This is the process of increasing the visibility of your mobile app in the search results. If the ranking is at the top of the app store\u2019s search results then the more visible it is to the potential customers. This will lead to an increase in traffic to your app\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[285],"tags":[],"class_list":["post-8079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-store-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 App Store Optimization Tips Which Every Marketer Need To Know<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezrankings.com\/blog\/top-5-app-store-optimization-tips-which-every-marketer-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 App Store Optimization Tips Which Every Marketer Need To Know\" \/>\n<meta property=\"og:description\" content=\"For the survival of your business, ASO is necessary. 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