{"id":9852,"date":"2019-01-09T13:27:42","date_gmt":"2019-01-09T13:27:42","guid":{"rendered":"\/blog\/?p=9852"},"modified":"2026-04-02T10:03:27","modified_gmt":"2026-04-02T10:03:27","slug":"how-do-you-optimize-your-website-for-google-discover","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/","title":{"rendered":"How Do You Optimize Your Website for Google Discover"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These days all brands will have to start focusing not only on the quality that they use when it comes to the content that they create, but also on the <\/span><a href=\"\/blog\/how-to-increase-user-engagement-on-website-with-smo-services-2\/\"><span style=\"font-weight: 400;\">engagement with the audience<\/span><\/a><span style=\"font-weight: 400;\">. This is because Google Discover is being used and you would need to optimize for this and it is close to the social media feed for Google. Earlier this tool had indeed been named Google Feed and it uses cards that keep the viewer up to date regarding the stories that they believe would interest them or you the most.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#How_Does_it_Work\" >How Does it Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#Recent_Updates\" >Recent Updates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#New_design_%E2%80%93\" >New design \u2013\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#Updated_content_%E2%80%93\" >Updated content \u2013\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#More_control_%E2%80%93\" >More control \u2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#How_to_Optimize_Your_Site\" >How to Optimize Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#Creating_Engaging_and_Quality_Content_%E2%80%93\" >Creating Engaging and Quality Content \u2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#Use_Videos_and_Images_%E2%80%93\" >Use Videos and Images \u2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#Create_Evergreen_Content_%E2%80%93\" >Create Evergreen Content \u2013\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#Use_Trustworthy_Content_%E2%80%93\" >Use Trustworthy Content \u2013\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#Numerous_Languages_%E2%80%93\" >Numerous Languages \u2013<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ezrankings.com\/blog\/how-do-you-optimize-your-website-for-google-discover\/#Benefits\" >Benefits<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_it_Work\"><\/span><b>How Does it Work<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are a few things that you should be aware of when it comes to <a href=\"https:\/\/support.google.com\/websearch\/answer\/2819496?hl=en&amp;co=GENIE.Platform%3DAndroid\" target=\"_blank\" rel=\"nofollow\">Google Discover<\/a> and that include how it works. The feed is created using the browser history for each user that indicates their interests along with machine learning, which marks one of the newest phases in the Google search, which doesn\u2019t require you to do any searching. This feed would give you everything that you are searching for without you having to even do any search at all to see what is happening. This is one of the most popular tools as more than 800 million users are using it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recent_Updates\"><\/span><b>Recent Updates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another thing that you should be aware of when it comes to Google Discover is some of the recent updates that have changed. Some of the recent updates include:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_design_%E2%80%93\"><\/span><b><i>New design \u2013\u00a0<\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">They have completely redone the design and emphasized the visual content aspect. This means that each post has a topic header that is clickable along with a Discover icon and when it is clicked on, then the content would be displayed.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Updated_content_%E2%80%93\"><\/span><b><i>Updated content \u2013\u00a0\u00a0<\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Earlier before the recent update most of the content that came up was news, but they have worked on getting different types of content up. They can also pull up different content based on the types of searches you have done recently.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_control_%E2%80%93\"><\/span><b>More control \u2013 <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At the bottom of each of these cards you can indicate if you would like to see less or more of a certain type of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While these changes are important, it is also important that you understand how you can optimize your website for this tool. There are many things that you can do to help your site be pulled up on this tool, so make sure that you know what they are.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Site\"><\/span><b>How to Optimize Your Site<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is one of the largest changes in how search engines are being used these days and you no longer need to have to undertake your own searches to find the topics that are relevant to what you want to see. This also means that <a href=\"https:\/\/www.ezrankings.com\/seo-services.html\">SEO<\/a> is shifting and that means there are new things that you must do when it comes to <\/span><b>optimizing your site<\/b><span style=\"font-weight: 400;\"> for this tool. Here are a few things that you would need to think about when it comes to your site and optimization, such as:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creating_Engaging_and_Quality_Content_%E2%80%93\"><\/span><b><i>Creating Engaging and Quality Content \u2013<\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is extremely important that you <\/span><a href=\"\/blog\/5-tips-for-creating-engaging-content-on-social-media-platforms\/\"><b>create content<\/b><\/a><span style=\"font-weight: 400;\"> that is of high quality and that is engaging. The content that you post needs to be something that your readers would be able to engage in since that is what the Discover tool is all about. You can use a wide variety of methods to get your readers and leads to engage with you, including shoutouts on social media, loyalty perks, and even personalization of <a href=\"\/blog\/email-marketing-can-generate-business\/\">email marketing<\/a>.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Videos_and_Images_%E2%80%93\"><\/span><b><i>Use Videos and Images<span style=\"font-weight: 400;\"> \u2013 <\/span><\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><i><\/i><\/b><span style=\"font-weight: 400;\">Another way that you can optimize your site for this tool is by using both videos and images. You would want to ensure that they are both high quality and that you have a thumbnail image that is also relevant.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Evergreen_Content_%E2%80%93\"><\/span><b><i>Create Evergreen Content \u2013\u00a0<\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You also want to ensure that your content is always being changed up and that you are writing longer posts. You want your content to be new and fresh and not something that others have already posted about a lot.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Trustworthy_Content_%E2%80%93\"><\/span><b><i>Use Trustworthy Content \u2013\u00a0<\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In order to reach the top of the ranks in this tool your content would need to be trustworthy, which is tied to the site authority of your page. This in turn goes back to the quality of your content, which is why using only the highest quality is the way to go.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Numerous_Languages_%E2%80%93\"><\/span><b><i>Numerous Languages \u2013<\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Also, if you have clients who come to you to read numerous languages, then keep using those since Google Discover can be used in a wide variety of them.<\/span><span style=\"font-weight: 400;\">These are only a few of the best ways that you can make sure that your site is optimized and ready to be at the top of the Google Discover feed. You need to ensure that you are focusing on only using the highest quality content, including images and more for your site.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits\"><\/span><b>Benefits<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are also plenty of benefits that you would when get you to optimize your site to be ready to use Google Discover, including:<\/span><\/p>\n<ul>\n<li><b><i><span style=\"font-weight: 400;\">Higher rankings in SEO<\/span><\/i><\/b><\/li>\n<li><b><i><span style=\"font-weight: 400;\">Running promoted and specific content ads to get more engagement<\/span><\/i><\/b><\/li>\n<li><b><i><span style=\"font-weight: 400;\">Send out high-quality content in your email newsletters<\/span><\/i><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Promotion of your business and your site<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure that you are aware of these so that you can see why this is important to optimize for everything, especially the larger changes in the Google world that would affect where you are ranked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is extremely important that you are aware of what is changing when it comes to your website and everything else. You should ensure that you know what you can do to optimize it for Google Discover, which has undergone huge changes. <\/span><a href=\"\/blog\/re-optimize-your-old-content-and-drive-more-traffic\/\"><span style=\"font-weight: 400;\">High quality content<\/span><\/a><span style=\"font-weight: 400;\">, like blogs, articles and more are important and you want to write about new topics and not old ones that everyone else has already written about. Also, ensure that you are aware of the changes so that you can figure out how to work everything in for your site without any issues.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; These days all brands will have to start focusing not only on the quality that they use when it comes to the content that they create, but also on the engagement with the audience. This is because Google Discover is being used and you would need to optimize for this and it is close [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-9852","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do You Optimize Your Website for Google Discover<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do You Optimize Your Website for Google Discover\" \/>\n<meta property=\"og:description\" content=\"Visit us and learn how to optimize the website for Google Discover. 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