What Does Basic SEO Packages Include?
Before you buy any of the basic SEO packages, it’s important for you to know about what that package includes and how it can benefit your company. As there are so many options available online to SEO services, it becomes overwhelming to pick the right one.
There are several factors that decide what services you actually need for your website’s growth and generating more leads for you. Don’t worry if you are new to SEO and want to learn more about what basic packages include.
In this post, we will have a comprehensive look at all the technicalities of basic SEO packages and understand their core components.
Initial review and analysis
The first step in an SEO package is a comprehensive review and analysis of the website to find out all the technical SEO issues. Some of the key activities included in this step are in-depth website analysis, duplicate content audit, ranking check, keyword analysis, broken link checking, and so on.
This step is important as it helps the SEO executives to find out what they need to fix before starting the core SEO activities. Regardless of which SEO package you buy, the SEO agency will run a detailed scan on the website and take the necessary actions.
On-page SEO is vast and there are several activities included in this step. The on-page optimization includes implementing the canonicalization, fixing every page structure as per the standard SEO guidelines, performing internal linking and optimization, doing the setup of Google Webmaster tools, page speed optimization, providing content suggestions, and more.
On-page SEO is the core foundation of building a strong SEO profile to outperform the competitors. These are the basic activities that the SEO executives will perform on your website to ensure it becomes robust to start competing with the other existing website. On-page optimization can anywhere take from one to three months or even more depending on the number of pages.
Local search optimization
Most of the basic SEO packages include initial local search optimization in place to ensure your website also appears in certain local search results. It is a helpful optimization to get an edge over the competitors and generate local leads. Some of the core activities involved in local search optimization are Google My Business set up and activation, local business directories creation and citations, optimizing the NAP (Name, Address, Phone) on the website’s footer.
Content marketing is a pivotal SEO activity that all basic SEO packages cover in their activities. Content marketing involves creating promotional content for your brand and sharing them on different platforms. Some key content types involved in content marketing are blog writing, classified writing, article writing, and PDF creation.
If you want the SEO agency to publish frequent articles on your website, then you need to pay for the content. Complete content creation and promotion take time and require a lot of research. But, publishing content over a period of time does help the website to improve the overall domain authority and organic ranking.
Like on-page SEO, off-page SEO is also an important aspect of basic SEO packages. Off-page SEO helps a website build long-term authority and credibility in the industry among the competitors. Off-page SEO includes blogs submission, article submission on high DA websites, blog promotion on multiple social media platforms, company profile listings, professional classified submission, link syndication, and many more
All these activities play a pivotal role in boosting the overall performance of the website and driving more traffic and lead to the website.
Last but most important part, the basic SEO package includes monthly reports about how well your website is performing. All basic SEO packages include multiple reports that will help you understand the overall progress of your websites. Some of the common monthly reports include search engine ranking reports, SEO activity reports, Google Analytics reports. With these three basic reports, you can have a pretty good idea about the SEO progress.
As you keep upgrading the SEO package, all services along with reporting increase and you can have a much more comprehensive understanding of the overall work.
Is a basic SEO package good for you?
If you are just starting out and you’ve launched your website recently, then the basic SEO package is the best option for you. With a basic SEO package, you can get a kickstart for your business and can start generating more organic traffic and leads for your company.
Whether you are an enterprise or you own an eCommerce store, basic SEO packages can help you take the lead in the market and thrive on better traction. On the other hand, if you are a small or an established business, you can opt for higher SEO packages that come with more activities to boost your website.