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How Much Does an SEO Audit Cost in 2023

| March 9th, 2023 | 2897 Views

SEO audit is the first step towards planning a full-fledged SEO optimization for your website. It gives you a better idea about how much work the professionals need to do on your website and how long it will take. Whether you are a startup, a small business owner, or you run a big enterprise, having a profound SEO audit is a must in 2023.

The cost of SEO audit is variable as no two websites are the same and depending on the size of the website & complexity, the company will quote you. If you are new to SEO and looking for complete audit information, we are here to help. In this article, we will check out how much the SEO audit costs in 2023 and all other vital aspects related to it. First, let’s understand what exactly is an SEO audit.

What is an SEO audit?

SEO Audit Cost

Like any regular maintenance of any product or service, an SEO audit fulfills the same purpose of checking a website in-depth and listing down important considerations. An SEO audit will include a comprehensive analysis of each aspect of the website and the professionals will list down all vital technical and fundamental SEO issues.

The SEO audit covers content optimization improvement suggestions, technical issues fixations, the website’s overall performance optimization, competitive analysis, and more. Many people get confused between a “free SEO audit” and an “SEO audit” done by a professional. Both serve the same purpose but they operate differently and the results are also different.

Difference between SEO audit and auditing tools?

SEO Company Performs An SEO Audit

Both SEO audit and SEO tool share the same goal of identifying the strengths and weaknesses of a website and it gives an overview of the overall website’s condition. The SEO tool will automatically process all the website’s pages and list down issues with possible recommendations to fix those issues.

On the other hand, the dedicated SEO team involves an experienced team that will first prepare a custom strategy before auditing the site. The SEO team will carefully examine every page which is not possible with the tool as it works the same for all types of websites.

We can say that the SEO tool report is a reference for business owners that they can refer to before hiring an SEO reseller for conducting the audit. With the brief report, they get an idea of how much work needs to be done on the website.

SEO Audit Cost in 2023

SEO Audit Cost

The SEO audit cost varies with the website’s size and purpose of the website. However, companies charge a typical cost is anything between $650 to $14,000 for every SEO audit. This is a standard range that most companies follow to deliver a comprehensive SEO audit report.

SEO is an expensive practice and so does the audit also costs certain money to make sure the SEO efforts in the upcoming time are going into the right place. If the audit is not done correctly, it will significantly affect the overall SEO efforts in the future. That’s why it’s critical to conduct a detailed SEO audit to know what needs to be changed for creating a better SEO foundation.

A full-fledged SEO audit will anywhere take from 30 to 45 days to complete and after that, you get a complete report with each detail that matters the most. If the website is small, it will certainly take less time as compared to a bigger E-Commerce website. While picking up the SEO package or signing an hourly contract, this audit comes in handy and easy.

What does the SEO audit cover?

Perform SEO Audit

A full-fledged SEO audit done by professionals consists of several details that are essential to understand the complete overview of the website. Below are some core audit activities that the SEO experts will cover for your website:

  • Technical Aspect
  • Competitive Aspects
  • Content Audit
  • Links Audit
  • Social Audit

1. Technical aspect

The technical part covers several aspects of the website that includes 404 pages, broken links, site speed, mobile optimization issues, duplicate content, and more. It is the foundation step of the audit and it uncovers those issues that demand immediate fixing solutions. The future SEO tactics’ performance depends on how well the technical audit is performed. So, it becomes important to get all the technical resolutions done with utmost care.

2. Competitive aspects

A competitive audit is important as it helps you understand what others are doing that you miss on your website. This audit lets you compare your website against several other competitors and makes decision-making much easier. After a detailed competitive audit, you get an opportunity to outperform them by optimizing your website better than them. This thing is not possible efficiently with SEO tools, and that’s why it’s recommended to hire a professional for conducting the audit.

Also, Check - Content Optimization Tips – A Definitive Guide

3. Content audit

The next thing that an SEO audit covers is a complete content audit of your website. It helps in uncovering the underlying ranking opportunities for your website. It is among the most important aspects as Google and other search engines emphasize great quality content that can solve the user’s purpose of visiting a website. A content audit can help in boosting the website’s ranking much faster despite having a low domain authority.

4. Links audit

Both internal and external links are important for a solid SEO foundation and the audit uncovers all the issues and opportunities to boost the linking profile. Internal link audit ensures all the hyperlinks are accurate, working, and now looking spammy. On the other side, an external link audit will ensure all links are working, and are of high quality. If there are too many low-quality backlinks, then the SEO executive needs to disavow those links.

5. Social audit

Social signals are the major ranking signals and a professional SEO audit will cover this as well. It will help you know how the social campaigns are performing and how the competitors are doing. This helps in improving the brand’s authority on social channels.

Final Thoughts

The SEO audit costs you around $650 to $14,000 and considering the online competition, businesses should not skip their SEO audit. Using an auditing tool is not enough as it’s only the first step toward optimization, it’s always better to hire an SEO Company in India and get started with the audit.

Frequently Asked Questions (FAQs)

Q1. Are there other auditing factors as well?

Ans: SEO audit consists of an umbrella of factors. Some of the other auditing factors are the design and built of a website, On-Page optimization, branding, and more.

Q2. Do I need an expert team to conduct an SEO audit?

Ans: SEO audits should only be conducted by experts. Now, you can either hire those professionals in-house or get it done by an SEO agency. So, yes you require experts for an SEO audit as it’s an extensive and crucial step of an SEO process.

Q3. Which SEO tools are used for an SEO audit?

Ans: Some of the tools that are used for an SEO audit are:

  1. Google Search Console
  2. Ahrefs Site Audit
  3. SEMrush Site Audit
  4. Screaming Frog
  5. Deep Crawl

Q4. Is an SEO audit the first step in the SEO process?

Ans: Yes, an SEO audit is usually the step where SEO begins. All professional SEO agencies start by doing an extensive audit of a website and analyzing what factors can be improved.

Q5. Can a digital agency’s SEO audit process help me evaluate them?

Ans: Yes. An SEO audit process can tell a lot about an agency as it’s the first step. Some SEO agencies even offer trial SEO audits for free to let clients know of their work and process. So, an SEO audit gives a ton of information about an SEO company.