facebook Instagram Hashtags: 500+ Most Searches Instagram Hashtags Ideas
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Instagram Hashtags: Ultimate Instagram Hashtag Guide 2024

| March 19th, 2024 | 7605 Views

Instagram hashtags

There are many social media platforms currently being used by individuals and businesses. The primary purpose of these platforms is to help people connect with others worldwide without any geographical or cultural restraint. However, when you want to use the social media platform to build your identity or get more visits for your business, you must choose the right platform so that you won’t have to regret it later.

According to the surveys, Instagram has proven to be the most used social media platform at the current time. There are many reasons why Instagram has become so popular, despite the fact that it started its journey as a part of Facebook. However, it is now an independent social media platform, and you won’t have to create a Facebook ID to create an Instagram profile. Besides, Instagram can be linked with different websites and applications as social media gateways for driving traffic and getting more website leads.

What are Instagram hashtags?

Out of the many features for which Instagram has recently gained so much popularity, hashtags are the most important. It may need clarification because people often consider hashtags to reference phrases or words. However, that is not the truth. Instead, hashtags are a combination of words or words you write for each post you will give on Instagram. As the name suggests, the word or the combination of words will be preceded by the hash sign that also acts as tagging words you usually use on Facebook and Twitter.

For example, if you want to ensure that your post is visible to people searching for love quotes, you have to give a hashtag like #lovequote. It’s almost like a keyword but specifically designed for Instagram. Once you give the hash sign and write the first word as love, several hashtags will be displayed in that drop-down list. For each hashtag, you can see the number of posts available on Instagram. It means that only some of the hashtags displayed in the list will only be based on love quotes. Instead, you will get all the possible hashtags with the word love. The hashtags appearing at the top of the list are primarily used in all popular posts on Instagram.

Types of Instagram hashtags

There are different types of hashtags that you should be aware of. Without that, you won’t be able to use them correctly and meet your purpose. So, to help you out, we have discussed some of the most important Instagram hashtags that are most popular.

  1. Product or service hashtag is perfect for promotional post or while raising awareness of the brand.
  2. Niche hashtag is for niche marketing or while focusing on a certain domain.
  3. Community hashtag is to target multiple or specific communities overall and draw them in according to the purpose of your IG post.
  4. Special occasions and festivals hashtags are meant for special days like Easter, New Year, Christmas, and so on. They become trending soon, especially based on the seasons.
  5. Location hashtags are used for local marketing, presumably local social media marketing and targeting the local or community based influencers.

Most Searches Of Instagram hashtags

These are the top 50 most searched hashtags on Instagram:

  1. #love (1.835B)
  2. #instagood (1.150B)
  3. #fashion (812.7M)
  4. #photooftheday (797.3M)
  5. #beautiful (661.0M)
  6. #art (649.9M)
  7. #photography (583.1M)
  8. #happy (578.8M)
  9. #picoftheday (570.8M)
  10. #cute (569.1M)
  11. #follow (560.9M)
  12. #tbt (536.4M)
  13. #followme (528.5M)
  14. #nature (525.7M)
  15. #like4like (515.6M)
  16. #travel (497.3M)
  17. #instagram (482.6M)
  18. #style (472.3M)
  19. #repost (471.4M)
  20. #summer454.2M
  21. #instadaily (444.0M)
  22. #selfie (422.6M)
  23. #me (420.3M)
  24. #friends (396.7M)
  25. #fitness (395.8M)
  26. #girl (393.8M)
  27. #food (391.9M)
  28. #fun (385.6M)
  29. #beauty (382.8M)
  30. #instalike (374.6M)
  31. #smile (364.5M)
  32. #family (357.7M)
  33. #photo (334.6M)
  34. #life (334.5M)
  35. #likeforlike (328.2M)
  36. #music (316.1M)
  37. #ootd (308.2M)
  38. #follow4follow (290.6M)
  39. #makeup (285.3M)
  40. #amazing (277.5M)
  41. #igers (276.5M)
  42. #nofilter (268.9M)
  43. #dog (264.0M)
  44. #model (254.7M)
  45. #sunset (249.8M)
  46. #beach (246.8M)
  47. #instamood (238.1M)
  48. #foodporn (229.4M)
  49. #motivation (229.1M)
  50. #followforfollow (227.9M)

Popular B2B Hashtags

These are the top 25 most popular B2B hashtags on Instagram:

  1. #business (101M)
  2. #entrepreneur (93M)
  3. #success (82M)
  4. #onlineshop (70M)
  5. #smallbusiness (104M)
  6. #marketing (69M)
  7. #branding (38M)
  8. #marketingdigital (39M)
  9. #innovation (14M)
  10. #ecommerce (12M)
  11. #retail (8.2M)
  12. #onlinemarketing (8M)
  13. #contentmarketing (6.5M)
  14. #marketingtips (6.2M)
  15. #marketingstrategy (6M)
  16. #marketingstrategy (6M)
  17. #startups (5.3M)
  18. #management (5.1M)
  19. #businesstips (5.1M)
  20. #software (5M)
  21. #B2B (2.6M)
  22. #instagramforbusiness (1.4M)
  23. #b2bmarketing (528k)
  24. #eventmarketing (408k)
  25. #b2bsales (125k)

Popular B2C Hashtags

These are the top 26 most popular B2c hashtags on Instagram:

  1. #training (133M)
  2. #smallbusiness (104M)
  3. #business (101M)
  4. #sale (95M)
  5. #onlineshopping (85M)
  6. #marketing (69M)
  7. #marketingdigital (39M)
  8. #promo (35M)
  9. #socialmedia (32M)
  10. #digitalmarketing  (25M)
  11. #startup (24M)
  12. #socialmediamarketing (19.7M)
  13. #sales (19M)
  14. #advertising (15M)
  15. #ecommerce (12.3M)
  16. #networking (12.1M)
  17. #onlinebusiness (11.4M)
  18. #onlinemarketing (8M)
  19. #smallbiz (7M)
  20. #company (7.9M)
  21. #startuplife (5.6M)
  22. #contentmarketing (6.5M)
  23. #socialmediatips (3.2M)
  24. #marketplace (2.5M)
  25. #b2c (350k)
  26. #b2cmarketing (185k)

Why are Instagram hashtags so important?

Since we are discussing hashtags, you must learn about the utility of these words on Instagram. You will only be able to gain the follower count you are looking forward to if you understand the benefits of using hashtags for your Instagram post. Furthermore, if you do not use hashtags properly in your post, it might have an adverse impact on the visibility and popularity of your business profile on Instagram. You won’t even be able to use the influencer network to reach the target audience you were hoping to do.

This is why we have discussed some primary reasons why hashtags should be used or have become so important for Instagram posts.

  1. When you have a business profile on Instagram, the hashtags will help you promote it and get more revenue or website traffic.
  2. One of the significant reasons why insta users pay proper attention to hashtags is for audience engagement. It’s an everyday science that if you are not engaging your followers or readers, you will never succeed or complete your purpose of being on Instagram. Therefore, adding hashtags to the insta posts is crucial.
  3. Hashtags are keywords used on the search engine to find something relevant to your topic. The more popular and relevant hashtags you add to the post, the better the chances of people seeing it while searching for something close to your post. Therefore, ignoring them can cause many problems, especially since people will only be able to see your post when they search for something relevant.
  4. Hashtags also play a crucial role in promoting new user profiles. For example, let’s say you have a small business of home décor and you have recently posted a new product using the right hashtags. Now, when people search with the hashtag #homedecor, your post will appear in the search list, provided you have added this hashtag. The user can also visit your profile after finding your products suitable for their purpose.
  5. One of the prime reasons for using hashtags on Instagram is to attract followers. The more hashtags you use or, the more frequently you use specific hashtags in your posts, the better your chances of creating an impression on the target audience. As a result, your follower list will increase over time, provided hashtags are used correctly.
  6. Hashtags are also used for stories, photo content, and other types of multimedia content that you want to upload on Instagram. You can even create your hashtag for marketing something or promoting a post.

How to use Instagram hashtags for marketing or promoting your post?

As you now understand the importance of using hashtags for Instagram posts, you must know how to use them efficiently to get the most out of those words. You will often see that the hashtags displayed in the drop-down list must be clarified. However, the number of posts for such hashtags it’s pretty overwhelming. Although hashtags can help you in different ways, like promoting your channel on Instagram or bringing more business, it will be possible only when you use hashtags for marketing or promotion in the right way.

If your chosen method is not correct or ideal for your purpose, you won’t be able to get the expected results. This is why it’s significant for everyone looking forward to using Instagram as a marketing and promotional channel to understand the right way to use hashtags for their posts. If you ever have a business profile, click on any post and Scroll down the screen.

You will see a section called insights. Click on it, and the details of the number of visits to the post or the number of likes you got will be shown. A new attribute is displayed in the insight as a hashtag. It means that a considerable portion of the number of visits to your profile or likes on your post comes from the hashtags you use.

Keeping this in mind, we have shared some insights on using hashtags correctly for IG posts.

  1. The best way to identify the right hashtags is to follow some influencers with the same interest or purpose as yours. For example, if you want to create a page for quotes on various niches., you can follow the popular accounts for the same. This way, you will know what hashtags they use on their posts and how they vary according to the quote they want to present to the followers.
  2. You have to do a little bit of research if you want to make the best out of Instagram hashtags. In terms of research, find the hashtags used most for a particular topic. For example, if you want to promote your bakery business on Instagram, you can start by researching more about relevant hashtags to the word cake, bakery, food, dessert, bread, and so on.
  3. It depends entirely on the type of post you are creating and the relevance between your post and the hashtag. Only sometimes include the popular hashtags with the most posts from the drop-down list. Sometimes, less-used hashtags can also impact your post and help you get the wizard number of followers and exposure on Instagram.
  4. Try to incorporate hashtags with IG or Instagram words in them. This will help people access your profile or any post you have made with these hashtags from the search engine itself.
  5. Whatever content you create, be consistent and ensure the chosen hashtags are correctly synchronized. Use the same hashtag list sparingly because that can become stagnant for your online insta profile. Instead, bring some inconsistency in the usage of hashtags and explore new ones.
  6. You need to be creative if you want to use the perfect hashtags for your Instagram post. By this, we mean that you have to use your innovative mind to find words or phrases that might give you the popular hashtags used for the post you created. Please do not go for the common hashtags because people use them too often, and that can push your post toward the bottom of the search page. You could not expect any user to Scroll down through the entire page to see your post.
  7. Choose the right time for posting on Instagram using the hashtag list you have already prepared. Sometimes, posting at the right time can help you to use hashtags and target the right audience.

1. Instagram Hashtags for Likes and Follows

  • #instadaily
  • #LikesForLikes
  • #instagram
  • #fashion
  • #me
  • #FollowMe
  • #love
  • #photography
  • #LikeForLike
  • #like
  • #followers
  • #likes
  • #LikeForLikes
  • #FollowForFollow
  • #myself
  • #f
  • #instalike
  • #comment
  • #beautiful
  • #LikeForFollow
  • #instagood
  • #l
  • #FollowBack
  • #smile
  • #PhotoOfTheDay
  • #FollowForFollowBack
  • #follow
  • #bhfyp
  • #PicOfTheDay

2. Instagram Hashtags for Pet Lovers

  • #CatLover
  • #of
  • #DogLovers
  • #cute
  • #cats
  • #dogstagram
  • #puppy
  • #catstagram
  • #dogs
  • #animal
  • #animals
  • #DogLife
  • #cachorro
  • #instagram
  • #DogOfTheDay
  • #love
  • #pets
  • #petstagram
  • #PetLovers
  • #DogsOfInstagram
  • #dog
  • #doglover
  • #instagood
  • #instapet
  • #PetsOfInstagram
  • #CatsOfInstagram
  • #pet
  • #cat
  • #instadog

3. Instagram Hashtags for Travel Lovers

  • #TravelPhotography
  • #PicOfTheDay
  • #NaturePhotography
  • #TravelBlogger
  • #beautiful
  • #landscape
  • #adventure
  • #explore
  • #instatravel
  • #photo
  • #trip
  • #summer
  • #travelgram
  • #photography
  • #art
  • #travel
  • #wanderlust
  • #nature
  • #instagood
  • #PhotoOfTheDay

4. Instagram Hashtags for Fashion

  • #bhfyp
  • #smile
  • #OutfitOfTheDay
  • #FashionPhotography
  • #FollowBack
  • #ootd
  • #FashionBlogger
  • #WhatIWore
  • #follow
  • #fashionista
  • #PhotoOfTheDay
  • #StyleInspo
  • #instastyle
  • #love
  • #CurrentlyWearing
  • #FashionBlog
  • #ShoppingAddict
  • #LookGoodFeelGood
  • #FashionAddict
  • #FashionStyle
  • #BeautyDoesntHaveToBePain
  • #style
  • #fashion
  • #FollowForFollowBack
  • #fashionable
  • #l
  • #PicOfTheDay
  • #fashiongram

5. Instagram Hashtags for Fitness

  • #exercise
  • #bodybuilding
  • #life
  • #gymlife
  • #motivation
  • #healthy
  • #lifestyle
  • #health
  • #gym
  • #sport
  • #training
  • #workout
  • #HealthyLifestyle
  • #muscle
  • #fit
  • #CrossFit
  • #fitness
  • #FitFam
  • #goals
  • #PersonalTrainer
  • #FitnessMotivation

6. Instagram Hashtags for Giveaways

  • #giveaway
  • #sweepstakes
  • #WinItWednesday
  • #freebie
  • #ContestAlert
  • #ContestEntry
  • #instacontest
  • #instagiveaway
  • #WinIt
  • #contest
  • #GiveawayAlert
  • #giveaway

7. Instagram Hashtags for Reels

  • #ReelsInstagram
  • #VideoOfTheDay
  • #ReelsIndia
  • #ReelSteady
  • #disney
  • #ForYouPage
  • #InstagramReels
  • #bhfyp
  • #instareels
  • #reelsinsta
  • #fyp
  • #ReelsOfInstagram
  • #TikTokIndia
  • #HolaReels
  • #reels
  • #ReelsBrasil
  • #k
  • #ReelsVideo
  • #instareel
  • #music

8. Instagram Hashtags for Foodies

  • #instafood
  • #FoodBlogger
  • #lunch
  • #PicOfTheDay
  • #instadaily
  • #FoodPhotography
  • #PhotoOfTheDay
  • #food
  • #healthy
  • #foodie
  • #FoodLover
  • #bhfyp
  • #instagood
  • #tasty
  • #delicious
  • #foodstagram
  • #homemade
  • #cooking
  • #FoodPorn
  • #love
  • #foodgasm
  • #foodies
  • #HealthyFood
  • #dinner
  • #yummy
  • #restaurant

Things to be aware of while using the Instagram hashtags

You might be a pro in using the taglines and several other references on Twitter and Facebook. But using hashtags on Instagram is tricky; if done correctly, it can go in the right path. To prevent this from happening with the posts you make, there are certain things that you should know about the hashtags, their use for the posts, and so on. With complete knowledge about these matters, you may be able to make the best out of the hashtags for Instagram.

Bearing this in mind, we have listed some things to be aware of while using the hashtags on your Instagram posts that will help you in the long run.

  1. You will be allowed to use 30 hashtags for each Instagram post. You cannot use any more hashtags, no matter how small it is.
  2. The popular hashtags relevant to your content might not bring the traffic you are hoping for. So, try to use the less common hashtags sometimes to see how they work.
  3. Always keep an eye on your insights to check whether the hashtags are bringing the expected traffic to your Instagram post. If not, you have to change the hashtag list you usually use.
  4. Another thing you must be sure of is how you use hashtags. For example, if you have a café, do not use the words like café, coffee, cakes, pastries, and so on. Instead, go for hashtags that are relevant to the café, like the best café, café for coffee lovers, and so on.
  5. When posting something with a maximum number of hashtags, you must ensure they are interrelated. You cannot use random hashtags just because you think they are popular and might bring maximum traffic. Instead, random hashtags can ruin your plan and cause more problems than good.


In this article, we have walked you through the proper use of hashtags on Instagram posts. Therefore, you won’t have to worry much because we have provided a complete guide about the importance of hashtags, the best ways to use them, and so on. All you have to do is study the popular posts on Instagram for specific hashtags you want to use with your IG post. This way, you will know how influencers and people with millions of followers use hashtags and efficiently promote their profiles or channels.


Q. Can hashtag be a phrase?

Ans. Yes, hashtags can be phrases like #christmas2024, #loveisforlife, and so on.

Q. Should all IG post have hashtags?

Ans. Hashtags in IG behave like keywords. They supposedly drive the target audience to your post and the profile ultimately. Therefore, if you are on IG with a purpose of becoming an influencer, promoting your channel, or raising brand awareness, using hashtags is compulsory.

Q. Can one make a new hashtag?

Ans. Yes, anyone can make a new hashtag and use it for all the posts further. If it is relevant to the trend, it will soon become a popular hashtag and more people will start using the same.

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