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Top 20 Best Paid SEO Tools That Are Worth the Money in 2024

| March 19th, 2024 | 4950 Views

The competition to rank organically becomes more intense, as more businesses go online. Marketers must now have a competitive advantage to drive more traffic and revenue from organic listings. To make things easier, it’s always better to use the best paid SEO tools to generate leads and optimize websites for audiences and search engines.

If you’re just getting started with website optimization and looking for the best 20 paid tools for SEO, we’ve got you covered. Go through this list of SEO tools before you select one for your business, they will help you make an informed choice and make the most out of every buck you spend.

Before diving into the best paid SEO tools, these are the categories that we can break down:

  1. Technical SEO
  2. Rank Tracking
  3. Content Marketing
  4. Keyword Research
  5. Link Building

Technical SEO Tools

1. SpyFu

Spyfu Technical SEO Tool

Our first recommended paid SEO tool is an all-in-one platform that takes care of a variety of chores for you. It has all the data you need, whether it be for competitor analysis, PPC strategy, keyword research, or SERP checking. One of the tool’s most popular features, Spyfu Kombat, enables you to look into the keywords for which you are not ranking but on the other hand, your competitor is gaining an edge by employing those phrases.

If you run Google Ads and want to spy on your competitor to discover what strategies they are using, this is the best tool to use. Costs for SpyFu begin at $33 per month.

2. Searchmetrics

Is it challenging for you to develop a content strategy? It could be useful to try Searchmetrics.

In addition to being a great SEO tool and useful strategic assistant, Searchmetrics offers a variety of tools to help you establish a solid content marketing plan. Searchmetrics was primarily developed for SEO agencies and is one of the only tools to cover both organic and paid search, SEO, and PPC.

Using data from Google’s paid search keyword planner and rank tracking in search engines, Searchmetrics creates a visibility index to provide you with a rapid snapshot of your site’s progress and comparative performance.

One of the main reasons search marketers use this product is because of Searchmetrics’ SEO visibility feature, which acts as one of the industry’s accepted reference benchmarks.

It is offered for $69/per month, but if you choose to pay yearly, you can save money.

3. CognitiveSEO

In 2010, affiliate marketer and SEO specialist Razvan Gavrilas created CognitiveSEO, a fully working SEO tool. Gavrilas created this platform after spotting a market need for an affordable, straightforward, and efficient SEO solution.

With CognitiveSEO, you can perform keyword research, analyze your website for SEO red flags, look at backlinks, and monitor your mobile rank. Additionally, there are a tonne more options available for obtaining accurate SEO statistics for your website.

You can improve your social media visibility in addition to avoiding Google Penalties. If necessary, CognitiveSEO may also help you mitigate the consequences. Furthermore, if you decide to pay annually, CognitiveSEO would run you $89 each month.

4. Pagespeed Insights

The key is speed. You will rank higher if your website loads more quickly, especially when it comes to Google’s mobile index. Pagespeed Insights explains what has to be fixed so that your site loads quickly on any device. No matter if you are optimizing for desktop, mobile, or tablet computers. You’ll be told what has to be fixed.

5. Woorank

Have you been considering how your competitors are doing? By importing the data from your competitors, you can utilize Woorank to find out the keywords they are employing.

The first step in selecting keywords that will work for you is to understand what has in the past produced results for others. In addition to security flaws, Woorank may help you detect duplicate content on your website. You will be informed of any issues it uncovers and given instructions on how to fix them. Woorank is available for $53.25/month if you choose to pay annually.

Also, Check: Top 10 SEO Tools

Keywords Rank Tracking

1. Moz Pro


In the world of digital marketing, Moz is a well-known company with a variety of useful paid and free tools. A great paid SEO tool that gives you the edge over competitors is Moz Pro. Moz Pro’s outstanding features include robust website rank tracking, technical website audits, backlink analysis, and site crawls. For those who want to delve deeper into the technical workings of the website, it is the perfect tool.

The best feature of this tool is that it gives you access to the MozBar extension and many other practical utility extensions, independent of the plan you select. Starting, Moz Pro has a monthly price of $99.

2. Advanced Web Ranking

The main objectives of Advanced Web Ranking include tracking, managing, and reporting website rankings across all major search engines. It allows you to manage an infinite number of tasks, web pages, and keyword searches. Due to its adaptability, AWR is very useful for both private use and SEO firms. AWR includes Google Analytics and Google Webmaster Capabilities, as well as tools for website audits, competitive analysis, and keyword research, in addition to the standard rank-tracking functionality.

For Linux, Mac OS, and Microsoft Windows, Advanced Web Ranking is available. It is offered with a lifetime license and is available in several different versions, each with its own unique set of features. If a lifetime license is not what you desire, you can purchase the tool for $44 per month over a year.

3. SEMrush

SEMrush Tool

SEMrush is one of the simplest paid SEO tools to use because of its streamlined layout and ability to provide all pertinent information. This tool can help you with organic keyword rankings, competition analysis, or coming up with creative blog post ideas. About your DA, it pinpoints the best domain ranking prospects. Your websites can be kept as a distinct project while you keep track of everything else necessary for your SEO approach.

SEMrush does pretty much all you would ever need for site optimization if you don’t want to invest in several tools. The monthly starting price for SEMrush is $119.95.

4. Google Search Console

The best rank-tracking tool is Google Search Console. Google can tell you your average ranking for any one of your pages by nation thanks to this service. They average it out to provide you with reliable information because the data originates from them.

You may also view your rankings over the previous 16 months to see how they have evolved.

Also, Check: Top 5 Competitive Analysis Tools

Content Marketing SEO Tool

1. Yoast Premium

Yoast Premium

Although the free version of the Yoast plugin is extremely powerful in and of itself, the premium version raises the bar in terms of content optimization. In the premium edition, you can optimize your content with a variety of keywords. As one of the most important aspects of SEO services, the premium tool will also give you automatically generated suggestions for interlinking.

This plugin is quick and easy to use and enables you to optimize the content in the most straightforward manner imaginable. The Yoast premium plugin is available for $89 and can be used as long as you need it to without requiring a regular subscription.

2. ContentKing

The fact that ContentKing actively searches your website 24 hours a day gives it an edge over other site auditing solutions.

If your website has had any SEO problems, you can view them here. Any new problems will be immediately reported to you. You won’t need to always keep in mind to check your website for SEO errors.

Since ContentKing is cloud-based, there is no need to set up any extra software or add-ons. It also provides detailed data on the performance of your website and how to implement advised fixes to improve SEO compatibility. Pricing begins at $33 per month and rises when you choose a more expensive plan.

3. Siteliner

You can help find duplicate content on your website by using the SEO testing tool Siteliner. Your web pages could be punished by Google if they include duplicate content. With SEO tools like these, you can analyze your entire website for duplicate content, broken links, the average page size and speed, the number of internal links per page, and other issues. There isn’t a monthly or yearly plan for Siteliner. The tool will charge you $0.01 for each scan you do.

It also compares your website to the average of the websites evaluated by this tool to help you understand where you stand. One of the main reasons this tool is preferred by SEO professionals is because it has several characteristics that are far better than any other new SEO tool.

Keyword Research Tool

1. Ubersuggest


Ubersuggest helps you identify keywords and the search intent behind them by providing the top-ranking SERPs. You may find the best terms to use on your website, from short to long-tail phrases, with the help of hundreds of suggestions from our free, powerful keyword tool. Ubersuggest includes indicators including keyword volume, competition, CPC, and seasonal trends in its reports.

Because it can inform you whether a keyword is beneficial to target and how competitive it is, this tool is helpful for both organic SEO and paid PPC. Ubersuggest is available for a reasonable $12 per month. A lifetime membership to this tool is also available.

2. Serpstat

Serpstat is an excellent growth-hacking platform for SEO, PPC, and content marketing goals. Serpstat is a fantastic option if you’re searching for a cheap all-in-one solution to manage your team, handle SEO activities, and analyze the competition. Since Serpstat includes keyword and competitor analysis data for every Google region globally, many professionals are now switching to it.

Serpstat is famous for having excellent attributes, too. The most well-known of them is a program called Missing Keywords that displays the keywords for which you are not ranking in the top 10 search results but your competitors are. The monthly cost of a Serpstat subscription starts at $46 if you select the yearly option. The monthly cost of a Serpstat subscription starts at $46 if you select the yearly option.

3. Keywords Everywhere

Keywords Everywhere - PAA keywords

Another amazing SEO Chrome addon is Keywords Everywhere. It collects information from a variety of SEO tools, such as Google Analytics, Search Console, Google Trends, and others, to help you choose the ideal terms to rank for. It is simpler to select the best keywords for your website with the help of these SEO tools.

To save a tonne of time, you can utilize this one application rather than visiting a lot of websites every day. Its starting cost of $10 for 100,000 credits makes it one of the most affordable paid SEO solutions.

4. Mangools

A helpful SEO tool for website owners is mangools. It can provide you with all of your SEO needs, including keyword research, SERP analysis, and rank tracking, under one roof. Its objective is to make SEO approachable for users of all experience levels, from complete beginners to seasoned pros.

A very user-friendly interface is provided for them. If you’re looking for strategies to boost your search engine traffic, check out the Mangools SEO tool. It is quite easy to use. To utilize it, you only need to sign into your account and enter your keyword(s). If you choose the annual payment plan, the tool will cost you $29.9/per month.

5. KWFinder

The keyword research tool KWFinder can be used to find the best long-tail keywords with less competition. In addition to using it to find the right keywords, SEO professionals also use this tool to research backlinks and SERPs. When purchasing an annual plan, KWFinder costs $29.9/month, just like any other Mangools tool.

With this tool, you can get a tonne of new keyword recommendations that you can use to raise the ranking of your website. This application also includes a rank tracker that displays your current position and tracks your advancement based on an important metric. Like other tools, finding the keywords is rather straightforward. You must type a word or phrase, select the language, and then click on the discover keywords button.

Link Building Tools

1. Ahrefs


Ahrefs is a useful tool for keeping an eye on off-page activities on both your website and the websites of your competitors. This tool gives you incredibly thorough insights into potential backlinking opportunities and content recommendations. It also includes complete SEO tools that enable you to optimize your website by eliminating any potential technical problems. The people who are concentrating on a website’s off-page profile are the best candidates for using this technique.

You can research the best ways to produce content that outperforms the most effective materials in your industry. When paid yearly, Ahrefs’ subscription plan begins at $83 per month. It is excellent for SEO experts working on modest projects who do not want to invest a lot of money in a tool.

2. Majestic

A paid SEO service called Majestic SEO, now simply known as “Majestic,” looks for links connecting to your website on the internet. This software’s UK-based developer asserts to have built the largest “Link Intelligence” database ever. This serves as an online directory that tracks all the sites that link to your pages.

If you opt to pay annually, it is accessible for as little as $41.67/month. Even if you choose a monthly cycle, the payment is considerably cheaper than most of the other premium products. Majestic combines data to offer a variety of insights you may use to better position yourself in internet searches. Because of the size of the Majestic database, which runs this software, it produces better results than most backlink-checking programs.

3. Screaming Frog SEO Spider

One other excellent SEO tool that is accessible online is Screaming Frog SEO Spider. You will be grateful for the time saved when reviewing your website and gathering statistics. Compared to the majority of SEO tools on the internet, Screaming Frog offers insights more swiftly. This tool also warns you about duplicate content, issues that need to be rectified, subpar redirects, and areas where link building may be improved. The SEO Spider tool has been acknowledged as having the best feature by top SEO experts.

You can check for missing title tags, extra Meta tags, and tags that are the wrong size. You may also count the number of links on each page to evaluate if your content has the right number of links. You will pay $209 for this tool per year. If your business has 5+ users of this tool, you can earn a further discount on each license purchase thanks to the company’s additional discounts for bulk orders.


Best paid SEO tools can provide you with insights that would otherwise take a long time to generate. Having said that, you will need to exert effort to reach your objectives. This calls for writing SEO-friendly content, editing each product description, and making adjustments in light of what you’ve discovered using these SEO tools.

Examine an SEO checklist to make sure you have thought of everything. If money is tight, the majority of these programs provide free features or trials you can try out. Learn what has to be changed if you want to rank higher in SERPs. And to hasten your growth, put the tool’s recommendations into practice.

Frequently Asked Questions (FAQs)

Q1. Is it possible to get a higher ranking with free tools?

Ans: The free tools provide extremely fundamental data and without widely available data, marketers can struggle to run their campaigns. Eventually, the need for paid tools will arise. It’s possible to get a higher ranking without paid SEO tools but the results may not be sustainable or effective, thus, making unpaid SEO tools ineffective, especially in the long run.

Q2. Are there other paid tools in the market?

Ans: Yes! Some of the other paid SEO tools in the market are Screaming Frog, Majestic, SEO Spider, Serpstat, Cognitive SEO, and more.

Q3. Should I buy a single paid tool or buy a bunch of paid tools?

Ans: This varies from one individual to another. It depends on a marketer’s workflow. Also, new collection of tools or a single tool may be required depending on the project. Hence, the toolset must also be based on project requirements.

Q4. What’s the best paid SEO tool?

Ans: There’s no single best-paid SEO tool as such. Tools are helpful based on project requirements. In one situation, one tool might serve the best purpose while in another, some other tool might be able to do the job perfectly.

Q5. What’s the difference between a paid and a free SEO tool?

Ans: This again varies from tool to tool. One tool might offer quite a ton of features in its free subscription. Others might not give away that much and offer only standard features. The basic difference is the features between free and paid tools.  Paid tools for SEO have all the features available of a tool and hence, more data can become available for marketers. Free or trial versions are for short-term usage and cannot be used on extensive projects.

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