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Top 5 Competitive Analysis Tools

| August 9th, 2022 | 1549 Views

No matter what industry one is in conducting business calls for competition and with competition coming competitors.  One must keep a track on these opponents for beating any competition. The marketing move has to be spied upon. The spying regarding business online comes with tracking the opponent website’s social mentions, content, emails, search rankings and everything that is done by them for boosting the business. This is because what may be helping them might just help you too. Here are is a list of the five tools for analyzing competition that every SEO Companies should be using.

  • SEMrush
  • Buzzsumo
  • Ahrefs
  • Majestic SEO
  • Google Analytics
  1. SEMrush

An expert will always recommend this instrument as it has the maximum votes and has been rated as the best tools for analyzing the competition. This is a tool to analyze the organic performance of the searches online. The tool makes an identification of search volume that is estimated and rankings of the keyword across many countries. It uses the comparisons of domain versus area for identification of gaps in content and keyword. This tool helps in finding out pages and posts that drive maximum organic traffic towards a site. It also observes changes of search traffic and keyword ranking for identifying whether opponent’s strategies are successful.

  1. Buzzsumo

Any of the Best SEO Company always tags it as their clear favorite regarding the analysis of competitor content. This tool uses the report for content analysis for finding out types of topics and contents that help in creating maximum engaging of the social media. It finds topics that are fresh by analyzing content that is linked-to and has been shared the most by many competitors. You get alerts whenever any opponent publishes any new content. It also identifies everyone who engages with competition content and adds them to lists of promotional outreach.

  1. Ahrefs

Every SEO expert voted this tool as one of the top tools for researching backlinks of competitors. This tool uses the domain of competition and launches reports for identifying common and unique sources of backlinks. It uses the device of Link intersect for identifying web sites that are linked to many competitor domains. This tool views the entire profile of backlink on a page and uncovers backlinks of low quality, quickly. It monitors all the link alerts for finding out where and when an opponent is landing fresh backlinks. This tool uses the tool for domain comparison for getting a quick snapshot of various domains that stack up by backlink types and referring domains.

  1. Majestic SEO

Majestic SEO is quite an amazing tool when one wants to have maximum exploration about websites. This tool gives you detailed information about online authority, links, and the audience.  The best way one can use this tool is by making a report of competitive analysis. It gives you the exact number of unnatural and natural backlinks. Multiple URLs can be put up for comparing the performance based on the reports of competitor analysis.

  1. Google Analytics

This tool shall remain the best tools for analyzing the performance of websites. The Google Analytics gives a detailed summary of the performance of websites regarding the behavior of the audience and the audience itself. The most desirable part is that it is all free of cost. In the wake o the current situation you must have a code for tracking to get the analytics report of the websites.

Should be the best

For analyzing competition, every SEO company will render the services of all the tools mentioned above. These will certainly bring the best outcomes for you. Using these tools the traffic can easily be boosted to a level that is least expected. The tools can also help you protected from the penalties imposed by search engines. This is because you will be on the top of the SERP.