The Importance of Setting A Frequency Cap and How to Do it
If you’ve ever felt that display and video ads are stalking you by following you around the internet, you probably weren’t left with a positive impression of the business showing you the ads. As PPC advertisers, we want to maximize the reach of our PPC ads while still maintaining profitability. However, showing a user the […]
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Top 4 Ways To Curb The Decline In Digital Marketing Due To Coronavirus
As Covid-19 has inflicted the life of myriads of people, legions of businesses are also encountering the brunt of a major decline which they have...
read moreGoogle Play VS App Store: Where Should You Launch The First Mobile App
Are you planning to develop an application for your business but not yet decided where to launch your app first? There are two primary platforms where the majority of users are downloading apps. Users with iOS devices can download applications from the Apple App Store, whereas Android users can download from Google Play Store. […]
read moreHow to Emphasize Authenticity Through Visual Branding
Today’s consumers are giving more premium to authenticity when selecting a product or service. But what does it mean for brands to be “authentic”? The Journal of Consumer Psychology defines it as “the extent to which consumers perceive a brand to be faithful toward itself, true to its consumers, motivated by caring and responsibility, and […]
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TikTok Marketing Strategy for Your Business – Next Big Thing in Marketing
Marketing strategies change every now and then with the changing trends and in order to win the competition, it is necessary to accept and follow...
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Google Featured Snippets And How You Can Optimize For Them?
Google featured snippets are a hot talk in the SEO world these days. Everyone is aiming to get that sweet spot at the top on Google. After...
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Top Tips On How To Create An Outstanding Ecommerce Product Page
On the surface, e-commerce is a simple industry to master. You buy some stock, stick it up on your website, churn out some advertising and before...
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Is The Coronavirus Disease (Covid-19) Affecting Your Business?
The novel Coronavirus, also called SARS-CoV-2, that started in the industrial city of Wuhan in China in December 2019, has not only spread across...
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EZ Ranking SEO vs GoDaddy SEO – Which One is Better
There are several parameters that need to be checked and compared when choosing EZ Rankings or GoDaddy for their SEO Services. Where EZ Rankings ...
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Weekly Recap 1- Top 10 Digital Marketing News of February
We have done the research and compile a list of exclusive digital marketing news that we found across the various portals. Due to lack of time, I...
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