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Geneva School of Diplomacy & International Relatio

Industry :

Geneva School of Diplomacy & International Relations



Project Overview


1. Segregated the proper ratio of keywords to the ad-copies

2. Used the different keywords match type, that fits the keywords Volume

3. Updated ad-copies & Extensions in regular interval of time in order to increase the interaction rate & elevant Traffic respectively

4. Done proper bid adjustment in order to increase the leads


Low Volume Leads: Geneva School of Diplomacy and International Relations is a small, exclusive university institute in the very heart of international diplomacy, attracting students from all over the world. Low Volume was one of the issue.

Quality Traffic & Leads: Quality traffic & Quality Leads was the 2nd major problem when we took over the work.

Low Interaction Rate: "Interaction rate" measures how often people interact with your ad after it's shown to them. It was the another problem client was facing.

Geneva School of Diplomacy & International Relatio

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