Paybooks Technologies India Case Study

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Industry :

Paybooks Technologies India

Services

SEO

Project Overview

Before partnering with EZ Rankings, Paybooks Technologies India Private Limited attempted to create online presence in the India market, as Paybooks brand name they require a SEO marketing firms to promote their Payroll and HR services and want 1st page ranking and more enquires through online search. However, the results did not meet expectations.
As Paybooks Technologies required the right combination of marketing knowledge and digital experience to improve its SEO organic rankings as well as wants more enquires and sales. EZ Rankings analyse the whole requirement and stepped out the marketing action plan to meet client objectives.

Our Recent Results

https://paybooks.in

KEYWORDS	CURRENT RANK
Payroll Software India	1
Cloud Payroll Software	1
Employee Payroll Management System	1
Salary Management Software	1
Payroll Management System	2

Organic Presence

The biggest problem was competing with organic positioning on HIGHLY competitive keywords and most of keywords were not on Page 1 of Google.

Quality Traffic

Traffic & in-fact quality traffic was the 2nd major problem when we took over the work. Bounce rates, Page Speed, Avg. session duration are the other associated areas where they want to improve the website.

SEO-Friendly Website

The website was not SEO friendly, so we needed to start work on the website from scratch. Also, there was no content on the website.

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