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PERFORM

PERFORMANCE MARKETING AGENCY

Stop Spending on Vanity Metrics
Start Paying for Profit.

Full-funnel performance marketing services built for measurable growth. Google Ads, Meta, LinkedIn, Programmatic, and CRO managed end-to-end by experienced strategists. As a leading performance marketing agency India, we deliver expert-led campaigns, transparent reporting, and optimized ad spending focused on ROI.

16+
Years in Performance
1000+
Brands Scaled
$280M+
Ad Spend Managed
175+
Certified Specialists
Certified On
Google Ads
Meta Business
LinkedIn Ads
TikTok Ads
Microsoft Ads
Amazon Ads
DV360 / Programmatic
The Problem

Why Most Performance Marketing Agencies
Don't Actually Perform?

Most agencies optimise for impressions, clicks, and CPMs. These are metrics that look good in a deck but don't show up on your P&L. As the best performance marketing agency, EZ Rankings was built differently. Here's what makes us the partner serious brands choose to scale.

01

Revenue, Not Vanity

We tie every campaign to bottom-funnel KPIs including qualified leads, conversions, revenue and LTV. If a metric doesn't move the business, we don't celebrate it.

02

Senior Strategists, Not Juniors

Your account is run by certified specialists with 8+ years on platform, not a fresh graduate following a checklist. Real expertise, real decisions.

03

Full-Funnel Ownership

From awareness to retention, we integrate paid media with SEO, CRO, email and analytics so every dollar compounds and not competes with itself.

04

Transparent Reporting

Live Looker Studio dashboards. Bi-weekly strategy calls. Open access to your ad accounts. You see what we see, always.

05

Creative + Media in One

In-house creative team produces ad-native content built for testing velocity. No outsourced freelancers, no creative bottlenecks killing campaign performance.

06

No Long Lock-Ins

Quarterly contracts, not 12-month traps. We earn the renewal every 90 days by delivering numbers your CFO wants to see.

What We Do

Performance Marketing Services,
End to End.

Whether you need one channel scaled or a full-funnel growth engine built from scratch, every Performance Marketing Service below is delivered by certified specialists, with strategy, execution, creative and analytics under one roof. This is what the best performance marketing company looks like.

Google Ads Management

Search, Shopping, PMax, YouTube, Display. Built for intent-driven traffic that converts. Single-keyword adgroups, smart bidding strategies, server-side conversion tracking.

SearchPMaxShoppingYouTube

Meta Ads (FB + Insta)

Advantage+ campaigns, retargeting funnels, UGC creative testing, and lookalike audience scaling. Built for DTC, lead-gen, and app brands ready to scale spend profitably.

FacebookInstagramAdvantage+UGC

LinkedIn B2B Ads

Account-based targeting, sponsored content, message ads, and conversion tracking integrated with HubSpot or Salesforce. Built for high-ticket B2B and SaaS pipeline.

ABMSponsoredInmailLead Gen

Programmatic & Display

DV360, The Trade Desk, and native programmatic. CTV, audio, premium display inventory with first-party data segmentation. Scaled brand reach with measurable performance overlay.

DV360CTVNativeAudio

Conversion Rate Optimization

Heatmaps, session recordings, A/B testing on landing pages, and full funnel analysis. We don't just drive traffic — we make sure the traffic converts at maximum efficiency.

A/B TestingHeatmapsFunnel AuditUX

Performance Creative

In-house static, motion, and UGC creative built for ad-platform performance. Weekly creative refreshes to combat fatigue. Modular creative systems that scale across channels.

StaticsMotionUGCHooks

Analytics & Attribution

GA4, server-side tracking, MMM, and multi-touch attribution. Looker Studio dashboards built around your KPIs. Stop flying blind with platform-reported numbers.

GA4GTMLookerMMM

Marketplace Ads

Amazon Ads, Flipkart, Walmart Connect, and other marketplace platforms. Sponsored Products, Brands, and Display managed for ROAS — not just rank.

AmazonFlipkartWalmartDSP

Lifecycle & Retention

Email, SMS, push, and WhatsApp marketing tied to your CRM. Welcome flows, abandonment recovery, post-purchase nurture, and win-back campaigns that compound revenue.

EmailSMSWhatsAppCRM
How We Work

A Process Built for
Profitable Scale.

No long discovery phases. No confusing onboarding. We move fast. Within 14 days of kickoff, your campaigns are live, tracking is set up, and we are already working on making them better.

01

Audit & Baseline

Full account audit, competitive teardown, attribution review and gap analysis against your current spend. Every great Performance Marketing Agency starts with knowing exactly where you stand.

↳ Days 1–5
02

Strategy Build

Channel mix model, KPI tree, budget allocation, creative brief and 90-day sprint roadmap signed off by you. Our Performance Marketing Services are built on strategy, not guesswork.

↳ Days 5–10
03

Tracking Setup

GA4, server-side conversion API, CRM integration and custom Looker dashboard live before any campaign launches. No data gaps, ever.

↳ Days 8–12
04

Launch & Test

Campaigns go live with structured tests across audience, creative, bid strategy and landing pages from day one. This is how the best Performance Marketing Agency in India launches.

↳ Day 14 onward
05

Optimize Weekly

Continuous bid adjustments, audience refinement, creative refreshes and budget reallocation based on live data. Always-on optimization is what separates us from the rest.

↳ Always-on
06

Report & Scale

Bi-weekly performance reviews, monthly strategy calls and quarterly business reviews tied to revenue outcomes. Full transparency, every step of the way.

↳ Bi-weekly

Get a Free Performance Audit.
No Sales Pitch — Just Real Insights.

Claim Your Free Audit
Performance Marketing Packages

Pick the Plan That
Matches Your Scale.

We offer transparent pricing with no hidden setup fees and no surprise add-ons. Every performance marketing package includes dedicated strategists, performance creative, full-funnel tracking and direct access to your team.

Launchpad
For Brands Just Starting
  • Up to 2 channels (Google + Meta)
  • Account audit & setup
  • GA4 + conversion tracking
  • Up to 8 ad creatives / month
  • Bi-weekly optimization
  • Monthly performance report
  • Email + WhatsApp support
  • Dedicated strategist
  • Programmatic / CTV
Dominator
For Established Players
  • Unlimited channels
  • Full-funnel strategy & MMM
  • Multi-touch attribution setup
  • Up to 40 ad creatives / month
  • Daily optimization + Slack channel
  • Weekly strategy calls
  • Senior pod: 1 strategist + 2 specialists + 1 creative
  • Programmatic + CTV access
  • Quarterly business reviews
Enterprise
For Custom Mandates
  • Custom channel mix & team structure
  • Dedicated growth pod
  • White-label reporting (if needed)
  • Unlimited ad creatives
  • Real-time optimization
  • On-call senior leadership
  • Custom data warehouse integration
  • SLAs & performance guarantees
  • Annual offsite + planning workshops
Note: Ad spend is paid directly to platforms (not to us). 90-day quarterly contracts. Setup fees waived for annual commitments. Need a custom plan?
KPIs We Move

Your KPIs + Your Growth
= Our Accountability

Your growth is our responsibility. We don't chase vanity numbers or make promises we can't keep. What we do is focus on the metrics that actually move your business, report everything with full clarity and take complete ownership when something needs to change. That is the standard we hold ourselves to as the best performance marketing agency in India.

Our Promise

Every metric below is tracked weekly, reported bi-weekly, and reviewed quarterly. If a KPI isn't trending in the right direction within 60 days, we change the playbook — at no extra cost.

Acquisition

Cost per Acquisition (CPA)

Cost to acquire a paying customer across all paid channels — tracked at platform and blended level.

Acquisition

Cost per Lead (CPL)

Spend efficiency for lead-gen funnels, broken down by channel, campaign, and lead quality tier.

Revenue

Return on Ad Spend (ROAS)

Revenue generated for every dollar spent on advertising — both channel-level and blended business-level.

Revenue

Marketing Efficiency Ratio (MER)

Total revenue divided by total marketing spend — the only number that truly captures full-funnel efficiency.

Funnel

Click-Through Rate (CTR)

Creative and copy resonance measured at ad and audience level. Diagnostic for testing velocity.

Funnel

Conversion Rate (CVR)

Landing page and funnel performance tracked end-to-end with heatmaps and session recordings.

Quality

Lead Quality Score (MQL→SQL)

Pipeline-weighted lead scoring synced from your CRM. We optimize for revenue, not raw lead count.

Quality

Customer Lifetime Value (LTV)

Long-term value of acquired customers — feeds back into bidding strategies and channel mix decisions.

Retention

Repeat Purchase Rate

For DTC and ecom — how often acquired customers come back. Drives lifecycle & retention strategy.

Retention

Email/SMS Revenue Share

Owned-channel contribution to total revenue. The leverage that makes paid acquisition profitable.

Reach

Impression Share / SOV

Share of voice in your category — both auction-level and competitive-set benchmarked.

Reach

New vs. Returning Customer Ratio

Ensures top-funnel investment isn't being cannibalized by retargeting on already-existing buyers.

Successes

Real Brands.
Real Results.

No vanity numbers, no inflated claims. Here is a sample of results delivered by our performance marketing agency across verticals. Full case studies available on request under NDA.

D2C / Beauty 9-Month Engagement

From Plateaued Spend to Profitable Scale

A US-based skincare brand was stuck at $80K/mo ad spend with declining ROAS. We rebuilt the account structure, launched a UGC creative engine, and integrated email retention.

3.4x
ROAS Improvement
↓ 41%
Blended CPA
↑ 5x
Monthly Revenue
B2B SaaS 12-Month Engagement

Cut CAC, Scaled Pipeline 4x

A workflow automation SaaS was burning cash on broad-match Google Ads. We rebuilt around intent + ABM on LinkedIn, with HubSpot-integrated attribution.

↓ 47%
CAC
↑ 4x
SQLs / Month
2.1x
MRR Growth
E-commerce 6-Month Engagement

From Single-Channel to Full-Funnel Engine

A home goods retailer was 90% reliant on Meta. We diversified into Google Shopping, PMax, Amazon, and built lifecycle flows. ROAS held while spend scaled 3x.

↑ 3x
Ad Spend Scaled
5.8x
Blended ROAS
↑ 62%
Repeat Buyers
Lead Gen / Finance 7-Month Engagement

Quality Leads, Not Just Lead Volume

A fintech lender was getting cheap leads that didn't close. We rebuilt scoring with CRM data, optimized for SQLs (not MQLs), and reworked landing pages.

↑ 3.2x
SQL Conversion
↓ 38%
Cost per SQL
↑ 2.7x
Funded Loan Volume
In Their Words

What Our Clients
Actually Say.

Direct quotes from founders, CMOs, and growth leads we've worked with — across DTC, B2B, and lead-gen verticals.

★★★★★

EZ Rankings completely transformed our lead generation strategy within weeks. Their team understood the Australian market, optimized every campaign, and helped us scale profitably across multiple channels.

JW
James Walker Founder, Sydney Home Services
★★★★★

We’ve worked with several agencies before, but EZ Rankings brought a completely different level of communication and execution. Weekly updates, strong reporting, and consistent growth month after month.

EC
Emily Carter Marketing Director, Melbourne SaaS Company
★★★★★

Their transparency and strategy-first approach really stood out. From SEO to paid ads, every decision was backed by data. We saw a major increase in qualified leads within the first 90 days.

LT
Liam Thompson CMO, Brisbane E-commerce Brand
FAQ

Questions,
Answered.

Real questions from founders, CMOs, and finance teams during sales conversations. If yours isn't here, just ask.

Still Curious?

Get on a 30-minute discovery call. We'll review your current spend, attribution, and growth bottlenecks — no obligation, no slide deck.

Book a Call
How is a Performance Marketing Agency different from a regular agency?
With performance marketing, every rupee you spend is tied to a real outcome like a click, a lead, a sale or a signup. Unlike brand or awareness marketing, we are judged purely on your ROI. We work on platforms like Google, Meta, LinkedIn and programmatic where your results can be tracked, attributed and improved continuously.
Do you offer pay-for-performance pricing?
Yes, for the right fit. If you are an e-commerce brand or a lead-gen business with clean attribution, we offer hybrid models that combine a base retainer with performance bonuses tied to your ROAS or qualified leads. We work this out on the discovery call once we understand your funnel and tracking setup.
What ad spend do I need to work with the best Performance Marketing Agency in India?
Our performance marketing package is built for brands spending $5K to $15K per month on ads. Most of our clients fall in the $15K to $200K per month range across our Accelerator and Dominator tiers. If you are spending below $5K per month, we recommend our self-serve consulting option as performance marketing needs enough scale to optimise properly.
How long until I see results from your Performance Marketing Services?
We get your setup and tracking ready in around 14 days. Most accounts start showing efficiency improvements within 30 to 45 days. The bigger wins, the kind that actually shift your unit economics, typically show up between 90 and 120 days once we have enough conversion data to push bidding and creative testing hard.
Is there a long-term contract with your Performance Marketing Agency?
We work in 90-day quarterly cycles. After your first quarter, you can continue, scale up, scale down or move on with no penalties at all. We earn your renewal every 90 days through results, not contract clauses. If you choose to commit annually, you get around 15% off pricing and no setup fees.
Who owns the ad accounts and data?
You do. Always. We work inside your ad accounts on Google, Meta and other platforms, your analytics and your CRM. We never use a black-box setup. If we ever part ways, everything stays with you including your campaigns, creatives, audiences, dashboards and attribution data. No strings attached, ever.
Can your Performance Marketing Agency guarantee specific results or ROAS?
Honestly, no. And if any agency tells you they can, walk away. Your results depend on your offer, your creative, market conditions, competition and seasonality. What we do guarantee is a rigorous process, senior expertise, full transparency in reporting and clear accountability if your KPIs are not moving in the right direction within 60 days.
Do you work with my industry?
Most likely yes. We have delivered results across DTC, B2B SaaS, fintech, healthcare, education, real estate, manufacturing and lead-gen businesses. We do not work with gambling, adult content or get-rich-quick offers. Not sure if we are a good fit? Just drop us a line and we will tell you honestly on the discovery call.
What is included in the free audit from your Performance Marketing Agency?
You get a full account structure review across Google and Meta, three quick-win opportunities, an attribution gap analysis, a competitive benchmark and a written 5 to 7 page report with clear prioritised recommendations. No sales pitch, no pressure. Even if you do not hire us, you walk away with insights that are genuinely worth thousands.
Let's Build

Ready to Make Your Ad Spend
Actually Profitable?

Join 1500+ brands that trust EZ Rankings to scale paid acquisition profitably. Start with a free audit — no obligation, no slide deck.

contactus@ezrankings.com 24-hour response window
+91-9560133711 Mon–Fri, 9am–6pm IST
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