facebook
India
USA
Email
WhatsApp
icon Proven Model. Trusted Brand. Start Your Franchise.

Lead Generation Services

Stop chasing cold leads.
Start closing qualified ones.

Predictable pipeline. Sales-ready meetings. Real revenue. We engineer full-funnel lead generation systems across paid media, SEO, email, LinkedIn and ABM — engineered around your ICP, your offer, and your pipeline targets.

1. AudienceICP & Intent
2. ReachMulti-channel
3. EngageLead Magnets
4. QualifyMQL → SQL
5. ConvertMeetings Booked
16+
Years In Market
175+
In-House Specialists
28
Countries Served
1,500+
Campaigns Launched
The Why

Lead gen is broken. We fix it.

Most agencies sell volume. We sell pipeline. The difference is what shows up in your CRM — and on your revenue dashboard. Here's the gap most teams quietly live with, and what changes when you partner with us.

Where Lead Gen Fails

  • Lead lists that aren't your ICP — wasted SDR time
  • Form fills with no buying intent or budget signal
  • Paid spend with no attribution back to revenue
  • Sales blaming marketing, marketing blaming sales
  • One-channel dependency that collapses overnight
  • Black-box reporting and surprise invoices

What You Get Instead

  • Tightly-defined ICP & buyer persona built first, not last
  • Multi-channel demand engine — paid, organic, outbound, ABM
  • MQL/SQL definitions agreed upfront with sales leadership
  • CRM-integrated tracking from click to closed-won
  • Weekly reports in plain English, not dashboard noise
  • Transparent USD pricing — no setup fees on most plans
The What

A complete lead engine, not a tactic.

Lead generation done right is a system — strategy, channels, content, technology, and people working together. Here's everything we run for you, under one roof.

01 / STRATEGY

ICP & Buyer Persona Mapping

Firmographic, technographic, and behavioural targeting. We define exactly who buys, where they look, and what triggers their decision.

ICP Personas Intent
02 / PAID MEDIA

Lead Gen Ad Campaigns

Google Search, Performance Max, Meta, LinkedIn Lead Gen Forms, YouTube. High-intent keyword targeting and pixel-trained audiences.

Google Ads LinkedIn Meta
03 / SEO & CONTENT

Inbound & Organic Lead Gen

BoFu content, comparison pages, landing-page SEO, and thought-leadership editorial that ranks for "best", "alternative", and pricing queries.

BoFu SEO Content GEO/AEO
04 / OUTBOUND

Cold Email & LinkedIn Outreach

Multi-domain email infrastructure, deliverability hygiene, AI-personalised sequences, and LinkedIn social-selling motions that book real meetings.

Cold Email LinkedIn SDR Support
05 / ABM

Account-Based Marketing

1:1 and 1:few campaigns for enterprise targets — coordinated paid ads, personalised landing pages, direct mail, and exec-level outreach.

1:1 ABM Enterprise Multi-touch
06 / LANDING & CRO

Conversion Asset Build

Landing pages, lead magnets, calculators, gated assets, exit-intent flows, and continuous A/B testing to lift form-fill and demo rates.

Landing Pages A/B Testing Lead Magnets
07 / NURTURE

Email & Marketing Automation

Drip sequences, behavioural triggers, lifecycle journeys, and HubSpot / Marketo / Salesforce automations that warm leads to sales-ready.

HubSpot Marketo Lifecycle
08 / DATA & CRM

CRM Integration & Lead Scoring

End-to-end tracking from first click to closed-won. Lead scoring, routing rules, sales-ready handoffs, and revenue attribution.

CRM Setup Lead Scoring Attribution
09 / REPORTING

Pipeline Dashboards & Reviews

Live dashboards, weekly performance reports, monthly strategic reviews, and quarterly business reviews against your pipeline targets.

Dashboards QBRs Attribution
The Channel Mix

Every channel your buyer uses.

We don't pick a channel and call it strategy. We orchestrate a mix that matches your buying journey, cost-per-lead targets, and sales velocity.

🔍
Google Ads

High-intent search

💼
LinkedIn

B2B targeting

📧
Cold Email

Outbound at scale

📱
Meta Ads

FB & Instagram

📈
SEO & Content

Inbound demand

🎯
ABM

Named accounts

📺
YouTube

Video remarketing

📞
WhatsApp

Conversational

💬
Webinars

Demand capture

🔁
Retargeting

Multi-touch

🤖
AI / GEO

ChatGPT visibility

🌐
Programmatic

Display & CTV

The How

A 6-step engine, built around revenue.

No vague "kick-off and execute". Every step has a deliverable, an owner, and a timeline you can hold us to.

Week 1–2

Discover & Define

Deep-dive workshops on ICP, offer, sales cycle, and CRM. We audit existing assets, traffic, and pipeline to define MQL/SQL criteria with your sales team.

01
Week 2–3

Strategy & Architecture

Channel selection, budget split, creative angles, lead-magnet plan, scoring model, and full-funnel measurement architecture mapped before a dollar is spent.

02
Week 3–4

Build & Launch

Landing pages, ad creatives, email sequences, LinkedIn outreach, CRM workflows and tracking pixels — all built, QA'd, and launched simultaneously.

03
Week 4–8

Optimise & Iterate

Daily campaign management, weekly creative tests, audience refinement, and ongoing CRO. Every lever pulled in service of cost-per-qualified-lead.

04
Month 2+

Qualify & Hand Off

Lead scoring, BANT/CHAMP qualification, and a clean SDR-ready handoff into your CRM with intent context, engagement history, and recommended next action.

05
Ongoing

Report & Scale

Weekly campaign reports, monthly strategic reviews, quarterly business reviews. We expand what works, kill what doesn't, and scale toward your pipeline target.

06
The Metrics

KPIs we live by. Daily.

You'll never wonder where your spend went. These are the metrics we report on, optimise against, and review with you every single week.

🎯

MQL & SQL Volume

Marketing-qualified and sales-qualified leads against agreed definitions and weekly targets.

💰

Cost Per Lead (CPL)

Blended and channel-level CPL — tracked against benchmark and continually optimised down.

📞

Cost Per Meeting

What it actually costs to put a qualified buyer on your sales team's calendar.

🧲

Lead-to-MQL Rate

The qualification ratio — measures lead quality, not just volume of form fills.

📈

MQL-to-SQL Rate

How effectively marketing leads progress to sales-accepted conversations.

🔄

Pipeline Velocity

How quickly leads move from first touch to closed-won — and where they stall.

📬

Reply & Response Rate

Outbound email reply, LinkedIn connect-acceptance, and positive-reply ratios.

💎

Pipeline Influenced

Total deal value our campaigns sourced or influenced — the one number that matters most.

A note on numbers: We don't quote guaranteed lead volumes upfront. Every market, ICP, offer and price point performs differently — and any agency promising you "X leads per month" before understanding your business is selling, not solving. What we do commit to: a transparent KPI framework, weekly reporting, and continuous optimisation toward the targets we agree together in your strategy phase.
The Plans

Pick the plan that matches your stage.

Transparent pricing in USD. Month-to-month after a 90-day initial term — no awkward 12-month lock-ins. All plans include strategy, execution, reporting, and a dedicated account lead.

Starter
For early-stage teams testing their first lead engine.
  • 1 paid channel (Google or Meta)
  • ICP & persona workshop
  • 2 landing pages built
  • 1 lead magnet design
  • Basic CRM integration
  • Email nurture (1 sequence)
  • Weekly performance email
  • Monthly strategy call
  • No outbound / cold email
  • No ABM
Start with Starter
Scale
For revenue teams driving aggressive pipeline targets.
  • Unlimited paid channels
  • Advanced ICP + intent-data targeting
  • Unlimited landing pages
  • Cold email — 3 domains, multi-sequence
  • LinkedIn outreach (3 SDR profiles)
  • SEO & BoFu content (4 articles/mo)
  • Webinar & lead magnet production
  • 1:few ABM (up to 50 accounts)
  • Marketing automation build & run
  • Weekly call + monthly QBR
Go Scale
Enterprise ABM
For enterprise revenue orgs with complex sales cycles.
Custom
tailored quote · best for $50M+ revenue
  • Everything in Scale, plus:
  • 1:1 ABM playbook (named accounts)
  • Dedicated pod (4–6 specialists)
  • Custom intent-data & signal stack
  • Direct mail + executive outreach
  • Full marketing automation build
  • Custom attribution & revenue dashboards
  • Quarterly C-level business reviews
  • Priority response SLAs
  • Multi-region campaign orchestration
Request Proposal

Note on ad spend: Pricing covers strategy, execution and management fees. Ad budget (Google, Meta, LinkedIn etc.) is paid by the client directly to the platform. We recommend a minimum monthly ad spend of USD 2,000 for paid-media-led plans.

Custom Quote →
The Successes

Real campaigns. Real pipeline.

A snapshot of recent client engagements across industries — what we ran, what shifted, and where the metrics moved.

SaaS / Tech

Multi-channel Pipeline Build for B2B SaaS

MQL Volume↑ Significant Lift
Cost Per Demo↓ Reduced
Pipeline Influenced↑ Strong Growth

"Replaced 2 in-house roles, gave us a real demand engine and predictable demo flow."

Fintech

LinkedIn ABM for Regulated Fintech

Connect Rate↑ Above Benchmark
Booked Meetings↑ Strong Lift
SQL Conversion↑ Improved

"Our SDRs finally stopped cold-calling lists and started running real conversations."

Manufacturing

Inbound SEO + Paid Engine for Industrial Brand

Organic MQLs↑ Compounding Growth
CPL (Paid)↓ Significantly Reduced
Sales Velocity↑ Faster Close

"Our pipeline is no longer dependent on trade shows and referrals — it's a system."

The FAQs

Questions, answered.

The honest answers founders, marketing leads and revenue heads ask before they sign.

How long until we see qualified leads?

+
Paid channels (Google, Meta, LinkedIn) typically deliver inbound enquiries within 2–4 weeks of campaign launch. Outbound (cold email, LinkedIn) starts producing replies from week 3 onwards once domains warm up. SEO-led inbound is a 4–6 month build. We sequence channels so you have early wins from paid while organic compounds in the background.

What counts as a "qualified" lead?

+
We define MQL and SQL criteria with you upfront — based on firmographics (company size, industry, geography), intent signals (pages visited, content consumed, demo requested), ICP fit, and engagement depth. Every lead gets scored against that definition, and we report against it weekly. No fluff, no inflated numbers.

Do you guarantee a number of leads per month?

+
No — and we'd be cautious of any agency that does. Lead volume depends on your market, ICP size, offer strength, and budget. What we do commit to is a transparent KPI framework, agreed targets per channel, weekly reporting, and continuous optimisation. After 60–90 days we'll have enough data to forecast volume reliably.

Is the pricing inclusive of ad budget?

+
No. Our package fees cover strategy, execution, creative, technology, and management. Ad spend on platforms (Google, Meta, LinkedIn, programmatic) is paid by you directly to the platform — this keeps everything transparent and gives you full ownership of your accounts. We recommend a minimum monthly ad spend of USD 2,000 for paid-media-led engagements.

Do we own the assets, accounts and data?

+
Yes, completely. All ad accounts, landing pages, creative, CRM data, email lists, and tracking are built in your name and your accounts. If we ever part ways, everything stays with you. We believe in earning the renewal — not holding clients hostage.

What CRMs and tools do you work with?

+
HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign, Marketo, Klaviyo, Mailchimp, Google Analytics 4, Mixpanel, Heap, Hotjar, Microsoft Clarity, Apollo, ZoomInfo, Cognism, Lemlist, Instantly, Smartlead, Sales Navigator and most major martech platforms. If you use it, we either work in it or have a partner who does.

What's the contract length?

+
We ask for an initial 90-day commitment — that's the realistic window to set up infrastructure, gather data, and start optimising. After that, all plans roll month-to-month with 30 days' notice. No 12-month lock-ins, no auto-renewal traps.

How are you different from other lead gen agencies?

+
Three things: (1) Multi-channel by design — we don't sell one tactic dressed up as a strategy. (2) Pipeline accountability — we report on revenue-influenced metrics, not vanity form fills. (3) 16+ years and 175+ in-house specialists — strategy, paid, SEO, content, design, dev, automation, and CRM all under one roof, no outsourcing.

Ready for a real pipeline?

Book a free 30-minute strategy call. We'll audit your current funnel, map the gaps, and show you exactly how a lead-gen engine could look for your business — no pitch deck, no obligation.

EZ Ranking IT Services Pvt Ltd

Typically replies instantly

👋 Hi there! Welcome to EZ Ranking IT Services Pvt Ltd .

How can we help you today?

Just now