5 Mistakes to Avoid When Creating Your Website (and SEO)
In this digital era, marking the online presence of your business is essential to reach a wider audience. Many small and large-scale businesses have already designed beautiful and user-friendly websites to improve their visibility. But designing a website is not enough. You need to have an effective SEO strategy that helps you to improve your site’s ranking and boost traffic.
SEO is a time-consuming process and after working for several weeks or months, you might not get desired results. To get that first-page ranking, you need to avoid some mistakes that affect organic search rankings. In this article, you will know the 5 most common mistakes while creating the website and SEO services and how to avoid them.
#1. Not Using Right Keywords In Website Content
We all are well aware of the fact that “Content is the King”. Using the right amount of keywords in content connects your website to various search engines and improves visibility. Before creating your website’s content, it is important to dig into detailed keyword research. Optimizing content for global and generic keywords will only bring in visitors that are not interested in buying your product. Therefore, your website content must include specific, service/ product based and relevant keywords to attract quality traffic and improve ranking.
Once you are done with deep keyword research, make sure to use them in the right quantity. Using too many or too few keywords in content is another mistake that leads to poor SEO results. Include keywords to optimize URL, headings, titles, and descriptions. Using well-optimized content will fetch you more valuable opportunities and boost the website’s traffic.
#2. Not having an effective plan and realistic goal
To survive in this world full of competitors, it is crucial to have an effective SEO plan and set goals. While creating a website, you must know what you want to achieve and strategize your plan accordingly. You must be aware of your short-term and long-term business goals and your ideal customers.
To achieve success, you must focus on creating a detailed blueprint of your website. To enhance your website’s visibility, it is important to make it user-friendly. This can be done by knowing your target audience, their attributes, and expectations. Effective planning includes:
- Understanding competition by evaluating their performance, keywords, rankings, and content.
- Planning for effective content marketing, digital marketing, website updates, and SEO strategies.
- Choosing the right tools and platforms for your website complementing the workflow and strategy.
- Making a clear and user-friendly site structure to fill in contact forms or book demo.
Websites that are easy to navigate attract more visitors. So it is important to have a roadmap and build a sustainable and efficient strategy.
#3. No Sharing Feature
People these days are more active on social media sites. If you want to increase the awareness of your business, it is important to enabling the sharing feature on your website. Give your visitors ease of sharing your web content, blogs, or articles with their references. This will enhance your website’s visibility and generate more organic traffic.
Follow these tips and make sure your content is shareable:
- Your content should connect with the audience. To make it shareable, you must create trending content. This way people will naturally want to share it.
- Every piece of content on your website must be shareable with minimum clicks. Enable social media sharing buttons to encourage sharing.
- Images work wonders. Make sure you link every content with a customized image. Pairing content with images makes it easy to share on sites like Facebook and Instagram.
#4. Not Choosing an SEO compliant CMS
Content Management is an important aspect of optimization. A Content Management System enables you to manage all your content at ease. Choosing a CMS with the most advanced and user-friendly features will improve your website’s quality and performance. WordPress, Weebly, Bynder, and Squarespace are some of the popular options to choose from.
Make sure your CMS has the following features for a smooth user experience:
- Responsive and Mobile Friendly Design
- Advanced Analytical Tools
- Faster load time
- Optimized Content
#5. Not including title tags and meta description
Skipping title tags and meta description is a big No. Once you are done with keyword research, it’s time to include the target keywords in the title and description. Forgetting these will cost you a huge potential and will decrease your site’s performance.
Title tags and descriptions help search engines to understand your content. Different search engines crawl your website with meta titles and descriptions. Using them correctly will improve your content’s performance.
It’s always a good idea to get well aware of the challenges and avoid them while creating a website. These 5 mistakes are most common and now it is easier for you to recognize them and avoid them.