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What is Silo Structure and Why It’s Crucial for SEO

| July 25th, 2023 | 864 Views

What is Silo Structure

Make sure your website has a clear structure and that its material is organised according to the specific topic of your website if you want it to rank highly in SERPs. The Silo structure is based on this. It’s among the best strategies to set up your website around a single subject and position yourself as an authority in a particular field. Search engines will more effectively crawl, index, and rank your website in this way, which is good for your online business. See our blog post to learn more about Silo structure and its importance for SEO.

What is Silo Structure?

The Silo Structure is a critical idea in SEO (Search Engine Optimisation) that is crucial for structuring and improving a website’s content. Similar information and content are grouped into distinct categories or themes to create a hierarchical structure that will help search engines understand the website’s design and the relationships between various pages.

How Silo Structures Works to Improve Website SEO

Implementing a silo structure is mainly done to increase a website’s visibility in search results and boost its overall SEO performance. Search engines can understand the relevance and context of the information offered by grouping content into silos; each centered on a distinct topic or phrase. Because of the website’s topical authority and domain-specific expertise, search engines index and rank individual pages better.

There are two key things you must do in order to optimise your content for Silo structure:

Describe the Primary Subject that Your Website Focuses on –

It might be challenging sometimes, especially if you have many landing pages and articles covering various subjects. There is, however, a way out. You can use Google Analytics or Search Console to analyze your website, define the primary keywords for which it ranks, and discover the subjects that draw the most visitors.

Create Groups from the Content you have Accessible –

You have a choice between two approaches: virtual or physical. The URL structure of your website must be manually created when using physical silo optimisation. Virtual silo optimisation involves organising your website’s categories using internal HTML links. Whatever Silo optimisation strategy you select, the primary objective is to separate irrelevant content and arrange like content together.

Also, ReadSEO Strategies That Deliver Results

How does Silo Structure Benefit Website SEO?

  • Improved Relevance:

Search engines can better grasp the importance of each page to particular themes when content is organized into silos, which produces more precise search results for users.

  • Higher Rankings:

Individual sites have a better chance of ranking higher in search engine results for relevant keywords by showcasing topical expertise within each silo. The basic idea behind the silo structure is that each silo contains the main silo page, which is linked to and related to its content. Although this content is “isolated” in these silos, it is crucial to understand that content in one silo shouldn’t interact with content in another silo. How does it improve the ranking of your website? There is an easy solution. Search engines will consider you an authority on a subject if you have a page linked to pages with related material, which will raise the position of your website in their results.

  • It Makes Your Website Easier to Navigate:

Your website’s users will be able to find the information they require because the content is rationally divided into separate categories. A further golden rule of Silo optimization is to include links to pertinent content in your blog posts and landing page variations to encourage readers to stay on your website longer and navigate between pages.

  • Increased Organic Traffic:

Websites with better rankings and user experiences will probably draw more search engine organic traffic.

  • Facilitates Site Architecture Analysis: 

Silo structures make it simpler for SEO experts to evaluate the design of websites, pinpoint potential development areas, and ensure search engines can crawl websites effectively.

How to Enhance Your SEO with Silo Structures

Let’s examine some of the Silo structure best practices that will improve your website’s navigation and assist you in improving your rankings.

  • Create the website’s fundamental structure

Determine your website’s primary subjects before creating a silo structure review. If you offer specific services or goods, you know where to begin. For instance, if you sell furniture, you can designate separate silos for your chairs, sofas, tables, and other goods. Then, arrange the existing product pages on your website into the proper categories.

  • Create subfolders for the content of your website

You can now create folders once you’ve identified the primary subjects your website focuses on. Each page must be inserted into the appropriate folder. As a result, you must relocate any pages on living room sofas that were previously located at www.yourcompany .com/living-room-sofas.html to www.yourcompany .com/sofas/living-room.html.

  • Create an internal connection framework

Internal links are crucial because they inform web crawlers about the connections between the pages on your website. To demonstrate that your website offers thorough, pertinent, and extensive information on their issue, you must link the pages in each Silo.

Contextual internal linking is comparable to siloed SEO structure. You must specify juice flows within the topic group and link your content around them while designing the site structure. Therefore, your sites will feature links to similar pages, enabling you to organise themes into themed clusters. Why?

  • It clarifies the site’s structure and navigation for users;
  • Your web pages are successfully disseminated;
  • Content should be added to each Silo regularly

“Make it and forget it” is not the goal. Your present silos need to be periodically updated with fresh content. Update each group’s page frequently, and look for any information gaps. Be user-focused and consider what else website visitors would want to know. Keep keyword research in mind as well. It will assist you in finding new chances for each of your silos and establish your expertise in a particular industry.

Tips for Silo Structure

The following are the most important considerations before silo optimising your website:

  • Consider your target audience

Instead of mindlessly adhering to SEO best practices, create silos and layers with the user in mind to create a great online experience for people, not robots. You will succeed in SEO if you have human understanding. Remember that usability and a satisfying website experience shouldn’t come before SEO.

  • Balance is the secret

Distribute various silo parts on your website evenly. Here, balance is everything. Don’t let one area of your website dominate the others; instead, create balance. You don’t want one type of information to occupy a more significant portion of your website.

  • Simplify the user experience

Make sure that visitors may access any page on your website by clicking one of up to three links from the homepage. This is advantageous for both website user experience and efficient search engine crawling.

  • Use brief URLs 

Use 5-7 words for the URL at most because shorter URLs are preferable for indexing and actual use. Remember to check all of them. Long URLs make it difficult for search engine robots to index material and rank it in search results, which makes website crawling considerably more complex.


You must take SEO seriously if you want to appear on the first pages of Google, get targeted traffic, and boost revenue. Businesses focusing on keyword research and website structure optimisation miss opportunities to stand out and increase visibility. Silo website optimisation is a fantastic approach to improving the usability of your website and establishing your authority in your field.

Do you require assistance with proper website structure? If you get in touch with us, we’ll give you a website audit and a thorough report on improving your website and rankings.

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