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How to Set Up Conversion Funnels in Google Analytics

| April 13th, 2021 | 1954 Views

Conversion Funnels in Google Analytics

Google Analytics is a powerful free tool that every online business owner should use to keep track of traffic. Regardless of the industry or the company size, analyzing and processing the data is inevitable and Google Analytics helps you in doing the same.

If you are into the eCommerce business then you must have used different types of sales funnels. The most business owner never explores the potential of Google Analytics and the ability to create some really powerful funnel system. 

If you are new conversion funnels in Google Analytics and you are just starting out, we are here to help you out. In this article, we will have a comprehensive look at how to build them and take maximum benefits for our business. Before we directly jump into the funnel creation process, let’s first understand goals. 

What are the goals in Google Analytics?

While doing business online, there could be multiple types of goals and you need to prepare a funnel accordingly. Some common goals will include increasing organic traffic,  growing sales, increase in new user registration, and many more. Goal tracking helps you understand how well your marketing tactics are working and how much traffic your website is able to convert.

For accomplishing the goals, website owners need to have a robust funnel to track the customers’ journey on the website. It will help the business owners to generate higher sales by catering to all customer requirements by analyzing the funnel. On a broader level, there are mainly four types of goals in Google Analytics, which include: page destination, durations, events, and page or screens per session. 

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Depending on your requirement, you can select a goal type and set up the goal to track the traffic with respect to it. 

Google Analytics’ Smart Goals

Along with the above types of different goals in Google Analytics, there are also some advanced and machine learning-based goals, called smart goals. In this type of goal, the Google algorithm analyzes all the traffic sources and other factors like page duration, location, and browser. After analyzing, it gives you information about where the conversion probability will be the highest. 

For using these smart goals, you need to connect your Google Analytics and Google Ads account. The ads in the Google account should have generated at least 500 analytics sessions in the past 30 days to start with smart goals. While setting up this feature, you need to ensure that the Google Products & services option is activated under the Data Sharing Setting of the Analytics account. On this note, now let’s understand how to set up Conversion Funnels in Google Analytics.

Set Up Conversion Funnels in Google Analytics

Follow these simple steps to set up your Conversion Funnel in Google Analytics to track your goals and conversion in a better manner. 

First, you need to open Google Analytics and click on the Admin option located at the bottom-left side of the page. After you click on that, you will see the option for Goals in the View Tab of the settings. To create a new goal, you need to click on the New Goal option.

After this, we need to set up the target for the goal which means what we want our goals to track. It is about picking up the right goal template or defining a custom goal definition as per your requirements. If you are new to setting up the goals, you can go for any of the relevant pre-set goals. As they are easier to set up and manage later. 

Once you choose the right conversion funnel template, it’s time to fill in the important details to describe the goal. 

  • First, you need to enter the name for the goal & You can any relevant name.
  • You need to select the Goal-ID which serves as a storage location of the goal’s data.
  • And lastly, you need to select the type of goals which includes destination, duration, page, and more. 

After doing this, you need to enter the page URL where the users will arrive and interact with the services or product details. Once you enter the page URL, you can click on save. The page could be your new landing page or an old service or product page. As you save the details, the conversion funnel is ready to use and track the relevant data. 

Also, Read: Flawless Sales Funnel Optimization Strategy

Advantage of conversion funnels for your business

Having a track of how the website is performing for your business plays a vital role in making decisions. Setting up a conversion funnel or a simple goal in Google Analytics can help you stay ahead of the curve by making the needful improvisations.

If you notice that the exit rate has increased in the category section, then you can check and understand why it is happening. There could be multiple reasons like too many categories, poor UI, or anything that is increasing the exit time. 

When you set up the goals and funnels, such issues become much easier to track and fix. On the other side, those business owners that are not using goals or even Analytics miss out on major improvement data. That’s why it is important to set up Google Analytics, goals, funnels at the beginning and keep improvising them with time. Based on your tracking requirements, pick up single or multiple relevant goals and grow sales efficiently. 

Begin with creating your funnel

Creating a funnel is easier than you think and it’s quick to set up the important goals. Follow the simple steps and get started. If you have added new products to tour the eCommerce shop, it’s recommended to build a custom funnel to track the sales and check the performance. There are several other ways in which you can utilize this free yet robust platform from Google to improve the customer experience and sales. If you were not using conversion funnels yet, it’s the right time to get started with keeping a better track of your business performance online. For more information, you can connect with SEO reseller Company

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