Top 7 Elements of Ecommerce Website Design
Today, the sales from e-commerce account for more than $3trillion, and by 2024, this figure is expected to go higher to about $4.5trillion. Online sales own an enormous market share, and now, since a fair deal of people can always be found connected to their smartphones, no business owner or marketer can completely brush aside the commerce event. In the fast-paced digital world, a well-crafted ecommerce website is not just a necessity, it’s a game-changer. The design of your online store can significantly impact user experience, conversion rates, and overall success.
Whether you are trying to upgrade your eCommerce portal to the recent trends or just coming across this realm for the first time, the below-mentioned tips would provide you the confidence to give an edge to your competitors and meet the requirements of your customers.
Top Elements of Ecommerce Website Design –
In this guide, we’ll delve into the top seven elements that make up a stellar ecommerce website design, ensuring your virtual storefront stands out and attracts customers.
Mobile-friendly Design
As per an online statistics portal, in the US over the past few years, the rate of smartphone users has increased from a ballpark figure of 20% in 2010 to a whopping 69% in the year 2017. In addition to this, if sources are to be believed, this figure is anticipated to rise to 80% by 2022. Going by these statistics, no business owner can completely avoid this medium. It’s high time that you boost your e-commerce portal to a mobile-friendly version, thus enabling such a mammoth population to shop from your online website.
Security and Speed
No matter how attractive your website looks or how much effort you have put into in setting up your channel if the site takes a considerably longer time to load, chances are that the users will avoid your website. As per Kissmetrics, about 50% of internet users look forward to getting a site loaded in 2 seconds. About 80% of online consumers who face speed issues don’t visit the site ever again, and also notify their peers regarding the poor performance of that specific online portal. In order to make the site load faster, carry out a speed test with Google’s Page Speed Tool. Next comes the question of security. For this, consider obtaining the services of VPN that is Virtual Private Network.
Increased Video Content
Video content is in vogue and this phenomenon is nothing new. This popularity of video content came into being with the inception of YouTube. How about using tips and tricks videos on your own e-commerce website? How about illustrating the items by availing of professionally shot video clips which can display them in a far more superior manner?
Branding and Personalization
A website design of a high quality begins with branding features. The more customized an e-commerce channel is, the more communicative it might feel to your consumers. Branding is significant as it might aid you to bolster the identity of your company, thereby rendering it uncomplicated for the consumers to identify you and recognize your brand.
Micro-Interactions
They possess the power to propel web users to actually communicate. They are powerful instruments that aid to forge habit loops. Incorporating Micro-interactions in one’s eCommerce website can be done by furnishing the consumers with rewards such as an item included in their cart or simple newsletter signup.
Also, Check – List of Best Web Designing Companies
Voice-Activated User Actions
A fair deal for people already makes use of voice-activated actions when they talk to Amazon’s Alexa, Cortana, or Siri. They are acclimatized to communicating with their gadgets using vocal orders. Going by this phenomenon, we can anticipate this trend to take over the e-commerce arena. Maybe voice-activated online websites won’t be there, however, in 2024, this is indeed a trend to look forward to.
Sticky Navigation Bar
This feature will persist in being a key design highlight in 2024. The online users navigate through diverse categories and pages and scroll down to rummage through more items. Keep them hooked to the site and make the navigation procedure smoother an experience by enabling them to gain access to the navigation menus whenever they appear on the website.
Clear Call-to-Action
Examine the critical role of effective call-to-action (CTA) buttons in driving conversions. Discuss the design principles behind impactful CTAs, such as color, size, and placement. Emphasize the importance of concise and compelling text on buttons that guide users through the purchasing process, from adding items to the cart to completing the transaction.
Conclusion –
Looking forward, trends like voice-activated actions and sticky navigation bars are on the horizon. However, timeless elements such as security, branding, and clear call-to-action buttons remain crucial.
To thrive in this competitive landscape, businesses must embrace user-friendly designs, integrate engaging content, and stay attuned to evolving trends. The design isn’t just aesthetics; it’s the key to unlocking success in the dynamic world of ecommerce.