Top Questions You Should Ask Before Buying SEO Packages?
So, you have made up your mind to buy an SEO package for your business from a digital marketing agency. But you are now confused as to how to approach them or what questions you should probably ask them so that you can make the right decision. Well, to simplify here are some top questions you can ask a digital marketing agency regarding their SEO packages:
1. How will the aid of the package be my business?
First, and foremost, how will the packages that you are buying benefit your business. Do you see an ROI in it? If not, or if something falls off during the dialogue or conversation with them, don’t buy it. Also, know and learn more about their SEO process through this. If you notice they do black hat SEO techniques in their packages like keyword stuffing, building low quality backlinks, stay away from them right away.
2. How will you customize your SEO packages for my business?
A very important one. Digital marketing is all about customization as it’s backed by data. This is the reason why digital marketing allows for targeted marketing. So, if the agency doesn’t have a process on how they can crack your target audience marketing code, then you should walk away. If they have the same packages for all businesses, something is wrong. Every business is different and so are their needs.
Hence, different packages for different domains are what professional digital marketing companies usually offer. A good digital marketing company has different packages for different business types and based on your business domain they even help you choose the right package.
In fact, that’s exactly the way it should be. If it isn’t, then something isn’t right.
3. What modern-day Digital Marketing services are included in the packages?
Is the agency keeping up with the trends? Can they optimize your business for voice search, web and video marketing, featured snippets, and more with their SEO packages. Do they still call ‘Google My Business’ when it has been renamed as Google Business Profile? Knowing these things from them will help you understand that can they beat your competitors in the new competitive webspace and for that do they have the modern-day internet marketing knowledge? Understanding these things about them will allow you to form your decision a lot better.
4. Can you make your package’s cost more clear? What are the additional charges and the process of it?
In short, be clear about the cost and the pricing of your SEO package from the very beginning. Remember, SEO packages can be the make it or break it deal for your business. Be clear about the costs as it’s an investment and for any business nowadays internet marketing is their backbone. If you want any additional services at any point, what are the charges and the operations of it? Ask them these questions and make this clear from day one and you’ll be fine with all your SEO campaigns.
5. Do you provide monthly reports with your packages?
They should. There’s absolutely no reason and if they are making excuses on this one don’t even bother proceeding further. It’s easy with tools such as Google Analytics to provide monthly reports on your campaigns. You have every right to know where or in what direction are your campaigns headed. If you are dissatisfied with something, you have the data with reports and you can communicate with them. Monthly reports should be a part of an SEO package and you can’t skip on this one.
6. How long will it take to see the results with your SEO package?
Certainly, you’ve reached out to a digital marketing agency for a reason and that is to get effective measurable results. Ask them about their previous track record, how they’ve helped their clients achieve their marketing vision and how long did it take them to achieve those goals. Preferably, SEO packages campaigns take up to 6 months to show the results desired.
7. Do you provide support services with your packages?
Know about their communication and support process and figure out do they offer these services in their SEO package itself? Do they have a support team who can connect with you regularly? If so, how’s that possible? It’s important to have effective communication during SEO campaigns as the process is dynamic and ever changing.
You can look for an efficient sales or support team or their project managers who can stay in touch with you throughout the project. Establishing communication with them is paramount or else it’s not working out. These crucial services have to be a part of an SEO package.
8. How long have you been providing SEO packages and can I have a look at one of your work samples?
Good companies have nothing to hide. They should be clear and transparent and provide you with an SEO work sample that they’ve completed. Have the necessary information than regretting later. Preferably, understand their experience and how they can benefit you.
9. Do your packages guarantee results?
Technically, the answer should be no. No one can or should guarantee you the results. The agency, however, should be confident based on their past work. If they claim that they can guarantee you the results then it simply isn’t true. Digital Marketing is a dynamic sphere where nothing is certain. So, don’t fall for these traps if some company claims that their SEO package can guarantee you the results.
10. Do you outsource any of your work in your SEO packages?
It’s essential to know the complete process of an agency. Truth be told, most agencies do outsource their work. Some agencies, however, have everything in-house. If an agency is outsourcing their work they should let you know. However, be wary of certain services. Some essential services shouldn’t be outsourced and those services vary from business to business. Basically, the core services that you require should not be outsourced. Getting those services in-house makes the communication and the overall process a lot smoother.
So, to recap here are the 10 questions you should ask before buying an SEO package:
- How will the packages aid my business?
- How will you customize your SEO packages for my business?
- What modern-day Digital Marketing services are included in the packages?
- Can you make your package’s cost more clear? What are the additional charges and the process of it?
- Do you provide monthly reports with your packages?
- How long will it take to see the results with your SEO package?
- Do you provide support services with your packages?
- How long have you been providing SEO packages and can I have a look at one of your work samples?
- Do your packages guarantee results?
- Do you outsource any of your work in your SEO packages?
These questions should help you decide which SEO packages and from which company should you go for. If you get the answers mentioned in this blog, then you are on the right path and if not, then, remember, you always have a choice. Ask these questions beforehand, so that your business internet marketing is on track to become better.