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Increase Conversion Rates with Google Shopping Feeds

| October 26th, 2020 | 1550 Views

Google-Shopping-FeedOnline business owners are already aware of the significance of Google Shopping Feeds. However, most of them might not know what a few tweaks on Shopping Feeds can do for their products. Most importantly, they can master the art of leveraging Shopping Feeds without robust background knowledge about programming. And that makes the experience even better.

Check out the article, and get knowledgeable on how to improve conversions rate with Google Shopping Feeds.

Trends in the Market

If the latest trends and reports published on Google Shopping Feeds are anything to go by, having a shopping feed will no longer prove to be enough. Simply put, shopping feeds are virtual representations of your product or its packaging in the virtual arena. Your customers don’t have the option to feel or try out your products. In that way, they are making a risky investment.

However, high quality feeds will help your customers know the concern you have for their investments, thus strengthening the buyer-seller equation.

The Importance of Shopping Feeds Optimization

Under such circumstances, shopping feed optimization turns out to be the most effective solution. However, you must know about its true connotation, before taking the plunge.

Shopping feed optimization refers to the process or the art of optimizing your feeds, thus making them more informative and of high quality.

If you wish to perform feed optimization, here’s a short guide for you.

  1. Optimizing Google Shopping Feeds

Combining and integrating your unique product attributes will be the first step towards effective feed optimization. Some of the crucial points include:

  • Title: If you happen to be the manufacturer of the product, it’s a different story altogether. Otherwise, there is no point in placing your company name in the product descriptions. Customers wish for specific titles, and you just have 70 characters to give them that. Discard unnecessary details and simply keep the product type and brand name in the title.
  • Keywords: It’s here that your keyword research will come into play. Find out the keywords that customers seem to be looking for, and make sure they are there in your descriptions.
  • Descriptions: Get into the skin of your target customers, and then pen down the descriptions. Try making them as visually enticing as possible, and make sure your descriptions answer their queries.
  1. What to do with MPNs, UPCs, and Brands

UPC or Universal Product Code, brands, and MPN or Manufacturer Product Number are not something that customers will require. However, Google will consider them with paramount significance and use them while grouping and comparing products.

To stay ahead of Google’s comparisons, it will be imperative to add services such as free shipping and zero sales tax.

  1. Color and Materials Matter

As stated earlier, while searching for products online, customers happen to be quite specific. But not to that extent, where they will be placing searches like ‘neon yellow maxi dresses or ‘yellow ochre shirts’. They will be simply searching for the color ‘yellow’, and choose their desired product from the available choices.

Utilize Shopping Feeds To The Fullest

Get started and utilize shopping feeds to its full potential. That will inevitably shoot up your conversion rates.