10 Mobile App Development Trends To Look For in 2023
Mobile phones have always been a convenient tool for communication and today it has become a matter of lifestyle. So much so that even e-commerce platforms have jumped onto this trend. As the number of people going online increases every day, it is inevitable that more businesses continue to launch their apps or websites for improved customer engagement.
The need for software and web development has also changed over the years. Earlier, there was a time when everyone wanted desktop or web applications but today we have smartphones that can accomplish all the work we do on our computers. As you know, mobile apps are becoming increasingly popular nowadays and smartphone users prefer convenience over everything else.
What does this mean for developers? Of course, they need to keep track of various developments taking place in this domain so that they can create something new every now and then. This is why we’ve gathered important trends that you need to know:
- Artificial Intelligence (AI)
- Responsive Web Design (RWD)
- iBeacon Technology
- Augmented Reality (AR)
- Gamification of Apps
- Cloud-based Apps
- Machine Learning
1. Artificial Intelligence (AI)
A reliable mobile app development Company these days are focusing more and more on AI because it has the potential to improve user experience like anything else. From making routine tasks simple to providing customized search results, AI is all set to change how we see mobile apps today. You must have noticed that many of the apps you use come with a built-in recommendation system that suggests similar apps depending on your behavior patterns.
The sense of personalization makes you feel important and helps increase engagement levels too. Whether you want recommendations for shopping or movies, AI can predict your likes and dislikes pretty well based on what other people like you prefer.
As everyone already knows, messaging apps have become extremely popular over the past few years. People tend to enjoy conversing with chatbots because they feel like talking to a human being. They can share thoughts and be part of communities without disclosing their real identity because it brings in a sense of anonymity too which makes it fun for them.
Chatbots are programmed mainly for customer satisfaction where businesses can send important updates quickly and easily. In other words, chatbots work as a bridge between the customer and the business so that everyone knows what they are up to.
It is not a hidden fact anymore that technology has found its way into our clothing. From smartwatches to fitness trackers, everything can now be connected to a mobile phone. In fact, from 2013-2023 wearable devices are expected to witness a CAGR of 18%. It means this market won’t be slowing down anytime soon.
As far as mobile app developments are concerned, it is expected that more businesses will come up with their apps for wearable gadgets in the future because there is no denying how convenient it is to use them while going about your daily chores. Not only does it make you healthy but also helps you stay updated with all the recent happenings in your company.
4. Responsive Web Design (RWD)
Whether you are using a laptop or a mobile phone, people expect your website to load quickly on any device regardless of the annoying popups which they need to dismiss for accessing your content. That is why it has become important for businesses across the globe to consider responsive web design since it makes it easier for users to navigate through their websites.
It keeps everyone happy because there is no additional cost involved and helps make online transactions quite easy as well.
5. iBeacon Technology
Since we already have radio-frequency identification (RFID) technology available at our disposal, this opens up opportunities for businesses to come up with innovative ideas. For instance, iBeacon is capable of providing relevant information to people based on their location. You might have already come across this feature where you get messages related to your surroundings when you are in a shopping mall for example.
While it may seem quite similar to geofencing, iBeacon is better as it can also provide additional messages depending on where you are right now. and what mood you are in. This makes it easier for businesses to connect with their customers in an unobtrusive manner because there is no need for any app downloads every time they want something new from them.
6. Augmented Reality (AR)
So far, we have been talking about how technology can be used for our convenience but AR marks a turning point because it brings together the real and virtual world. Basically, it superimposes digital images over real-world objects and makes them appear in front of your eyes. Right now, we mostly get to see this feature on mobile devices like smartphones where you get information alongside whatever object you happen to look at.
However, there is no denying that AR has many other practical applications such as helping architects visualize the building they want to construct. That is why businesses across different industries are expected to utilize this innovative idea in their next set of mobile apps. It has become an important part of the ever-growing mobile app development trends which will bring in more opportunities for everyone.
7. Gamification of Apps
In recent years, there have been a lot of changes in the way we use apps. For instance, there are apps for checking out quirky hairstyles and makeup tutorials right next to games that can keep you hooked for hours together. This is what businesses refer to as gamification where customers get a chance to interact with their favorite brands by playing exciting new games on their mobiles. It gives people a reason to come back again and again because who doesn’t like being rewarded every once in a while?
With mobile app developments bringing in such interesting changes in the way we interact with people, it is no wonder that businesses are looking forward to working on their existing apps and coming up with fresh ideas which can be used by everyone. That is why this particular trend is expected to grow at a rapid pace because let’s face it; who doesn’t like playing games when they get a chance?
8. Cloud-based Apps
Businesses might have woken up to the potential of mobile app developments but they will soon realize its limitations as well. With limited storage space available on mobiles, there would come a time when users start running out of memory because most applications tend to use more than 50% of the total memory.
That is why cloud-based apps are expected to make their presence felt soon because there will be no need for users to download anything locally on their phones. All one needs to do is access it from the internet and this should make life easier for everyone involved.
9. Machine Learning
When you talk about the world of mobile app developments, machine learning is one name that can never be ignored because it is one of the most popular trends. It helps businesses understand what their customers are looking for and this makes it easier for them to come up with new ideas on how they can improve.
It is pretty much like Siri already being part of our lives as we know who to contact even when we don’t remember someone’s number. However, developers have made sure that the entire process works seamlessly so there isn’t any need to worry about your data being misused.
With more people using mobile phones, there are chances that their data can be accessed by third parties. That is why the importance of privacy has grown over the years which will bring this particular trend into everyone’s lives before 2023.
It has already become a growing concern for both businesses and users because they want to keep things secure so that no one can access the information which should ideally remain personal. So, this is another reason why it might become a part of the overall mobile app development trends because people want to feel safe and secure when they shop online or download new apps on their phones.
These are the top ten mobile app development trends that you need to consider in 2023 and gain an edge. With ever-evolving technologies, we will see more advancements.