Online Marketing Strategy & Trends That Will Dominate in 2023
In today’s world, there are many online marketing strategies to choose from when promoting a business. Inevitably it can be difficult to anticipate which trends will remain popular in the future and this is even more difficult when looking long term at five years time or more.
However, by making use of information collected from trendsetters that have already been dominating for several years now, we may have a few clues as to what might become popular in five years’ time. Let us look into some top online marketing trends that could potentially dominate in 2023:
1. Adaptation of artificial intelligence:
Artificial intelligence (AI) has been around for decades but it is only relatively recently that this technology has impacted online marketing. This trend started with chatbots being used on websites to answer questions and provide support. However, more recent AI trends have seen AI being used to send marketing emails, create drip campaigns, manage Instagram accounts or even Twitter feeds of businesses’ social media accounts through automated responses.
The idea of intelligent bots can also be applied in video streaming apps such as Vidpresso, where advertisers are provided the facility to use their own data to create adverts based on previous marketing strategies that have proven successful. By 2023 it is likely that AI will become even more widely adopted by marketers due to its impressiveness within customer service operations along with its ability to analyze consumer behavior behind the scenes.
2. The rise of video streaming:
In the West, it has been stated that nearly half of all web traffic is made up of videos and this will likely increase to well over 50% in the next four years. Even though this statistic may not apply to countries outside of the Western world, it certainly shows a trend towards increased popularity that cannot be ignored.
Therefore, any business looking to succeed in 2023 should consider investing a significant portion of their online marketing strategy into visually appealing videos because by doing so they will ensure their online presence stays current with what consumers want. Businesses need to focus on their video marketing strategy because the market is only set to become even more competitive in 2023.
3. The growing importance of social media marketing:
Social media platforms are used by billions of people all over the world on a daily basis and this number does not appear to be slowing down anytime soon. By having a presence on social media, businesses can engage their target audiences through various forums that will help them connect with customers directly. However, it would seem that smaller or less-established businesses need to pay particular attention to their social media marketing strategy.
It is because they are likely to get left behind if they do not have one in place for when consumers are more strategic about how they use these forums in 2023 than they are now. It is extremely advisable for small businesses wishing to stay relevant in 2023 to consider investing some of their online marketing budgets into laying the foundations ready for social media marketing. While most big brands will be using YouTube and Facebook, it is worth noting that Instagram has been gaining more and more popularity over the past couple of years and this trend is only expected to continue until at least 2025.
4. Marketing strategies emphasizing individuality:
In recent years there has been an increasing emphasis placed on individuality in the business world. It is because of an increasing number of consumers wanting to feel unique when buying products or engaging with services offered by businesses. This has led many marketers toward using crowdfunding platforms to help them promote their products and services because it allows them to target consumers directly without having to compete with bigger brands.
If companies want to stand out from the competition in 2023 then they need to show that their products or services offer something different that will appeal directly to consumers, whether this is through promoting individuality or even simply providing customers with an offer that existing businesses cannot compete with due to the strength of smaller brand/company names.
5. The growing importance of e-commerce:
Many people now choose online shopping over physical store shopping. The reason is, it is a lot easier to do and can also save people a significant amount of time that they would have otherwise had to spend traveling. Because the mindsets of consumers are changing, this has led companies to increase their online presence as a way to promote their products and services without needing to increase the size of their workforce or set up physical stores across numerous locations.
As well as this, there is also growing interest in mobile commerce. If businesses hope to stay relevant in 2023 then they need to ensure that they are utilizing e-commerce platforms such as Amazon or eBay to reach large audiences with minimal effort on their part.
It’s high time to focus on online marketing:
There is no doubt that businesses need to focus on their online marketing strategies if they want to stay relevant in 2023. It is because of the changing tastes and preferences of consumers, as well as the growing importance of social media and e-commerce platforms. With this being said, it is important for companies to consider their long-term options in order to maximize future returns on investment.
Businesses need to put more resources into their online marketing direction if they want to stay relevant in 2023. It is because of changes in consumer behavior, increased emphasis on individuality, and the growing importance of e-commerce and mobile commerce. If companies want to ensure that they remain competitive then it’s high time they focus on developing their social networking presence or even utilizing crowdfunding services that allow them access to huge audiences at a minimal cost. The growth of online competition for businesses has meant that there are no longer any excuses for failing to craft an effective online marketing strategy.