7 Important SEO Tips to Rank Your Digital Products
Do you need some SEO tips to rank your digital products? You may have just started out your journey with a new website, or you may have an existing one which you are trying to improve. Now you need to know the SEO tricks of attaining a higher ranking for your site. If you are not in the top ranking hierarchy, then you may be missing out on sales, and in the process, you are losing out on revenue for the business. You need to have strong SEO technique so that you get your users to stay on your website.
Let us discuss some important SEO tips to rank your products.
Good quality content
SEO ranking improves when the visitors dwell longer on your website. It affects SEO ranking to a considerable degree. When your site has content of high quality, people will spend a longer time in going through the information. They will not only stay longer, but they will browse through other pages and maybe end up repeating their visits. Surveys have shown that articles containing two thousand to two thousand five hundred words have popularity in search engines. Include more keywords and outbound links in your content. If visitors bookmark your content, then it will improve your ranking.
Speed of loading the pages
In this competitive market, users will leave your website if it takes too much time to load. Even a delay of few extra seconds will cause annoyance to the visitors. The dwell time in your site will be affected. If they view less number of pages, then your ranking will plummet. For increasing the speed of loading streamline your codes, optimize the images, use caching plugins and reduce redirects. The image should evoke empathy and lead to an improvement of the experience of the visitor.
Optimization of images
They occupy a considerable amount of space. The fewer bytes the browser takes to download will result in reduced competition for the bandwidth of client, and the browser will be able to generate useful content faster. You have to tweak with the optimal settings for your image. Select the appropriate format. For geometric shapes use vector images which are capable of delivering sharp images at each resolution. In the case of complex scenes make use of raster images. However, they will be blurry when scaled beyond a point. So you need to save multiple images of rasterized version. Use proper keywords for your image, give appropriate captions and descriptions.
Insert header tags
You can improve the experience of the user through appropriate formatting of your contents. The visitors will want to spend more time on reading and may want to repeat their visits. Use of proper head tags will help in dividing your contents into easily readable sections. Inserting header tags is easy with the aid of Word Press, and in this manner, the ranking of your website will be improved. Use appropriate header tags to improve your ranking.
Use of multimedia
The experience of the user is enriched through images, slideshows, and videos. All these different forms of multimedia give a scope to you to present your contents to users in the way most suited to them. Surveys have shown those websites make use of videos can achieve a higher conversion rate than others. So video marketing is playing a crucial role in increasing the user participation. Videos help in retaining visitors to a website for a longer period. They will retain more from a video than from a written structure.
No one is fond of broken links. Broken links are one of the main causes of bad usability. After clicking a link, a 404 page creates annoyance. This may have an adverse impact on your rankings because search engines consider a website with too many broken links is a neglected site. To ensure your site is free of broken links you have many tools which can perform a check with this aspect.
Content easy to read
Even if your target audience is very well educated, still they will like to have the contents user-friendly. The information should be presented in an easy to read manner so that they are consumed by the readers quickly. This will help in enhancing the ranking of your site.