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5 of the Brand New Trends in UX Design

| September 27th, 2023 | 2859 Views

5 of the Brand New Trends in UX Design

From complicated patterns like experimental formats and bright colors to pleasant designs like microcopy or GIFs, UX design is continually developing. Even fast-paced technology has an added advantage over UX design trends like augmented reality and frameless gadgets. All these technological advancements are forcing designers to consider UX in new ways.

Today, user experience is a higher priority than at any other time. If a client/user does not get the desired experience when visiting a site or using a gadget then they will obviously go somewhere else to get the experience they need.

Generally, the user experience is based on gestures and clicks on applications and websites. That’s why web design tools and design collaboration tools are developing constantly with new technologies to offer the best user experience. For instance, voice-control has changed the way you use or interact with certain devices.

Here, we take a look at the brand-new UX designs that are offering convenience now and also in the future.

  1. Storytelling in UX

From a purchaser’s perspective, UX design is never again a one-of-a-kind selling point, it’s presently just an expectation. People become engrossed in stories and a decent story can make a connection with the user. Since more brands look for new and creative approaches to stand apart from the rest, we will see a developing trend of storytelling in UX.

That’s why designers have to learn new ways to include storytelling into their designs. It will be one of the major challenges in the UX world but also indicates a huge opportunity for UXers and brands to come up with something new than the competitors.

UX designers are suggested to adapt to changes as per user expectations while maintaining a functional website design. For instance, with advanced full-screen experience on smartphones, perhaps the in-app interactions and navigation might change from finger touch to gestures.

  1. Voice User Interfaces (VUIs)

The very first time the voice user interface was introduced into the design world, it leads to wonderful changes. It’s up to the expert UX designers to enable consumers to experience this voice-controlled feature but by eliminating any friction points.   

Voice UIs (VUIs) enables the user to connect or interact with a device via speech commands or voice. The development of virtual assistants, like Siri, and Alexa, are some of the basic examples of VUIs we use today. How users are interacting with VUIs is completely different from graphical interactions. So, developers may rapidly get uncertain of how to make extraordinary user interaction with VUIs.

The complicated idea of a user’s bantering with a VUI implies a creator needs to give close consideration to user expectations since people’s interaction with VUI devices is associated with personal communication.

For instance, if your firm offers certain skills on Alexa, what core functionality would you like to add? Do you want consumers to complete the onboard processing via voice? If you don’t prefer it, how would you connect the conventional computer or latest smartphone experience via voice? And, these queries will become even more complex as VUI technology matures.

For voice interface design, the designers need to form a delicate balance of both personality and content to Artificial Intelligence without any cognitive overload. The designers also have to modify the current user flow to accommodate customers who would like to use voice-controlled devices.

  1. UX for wearables, gaming & home improvement

Consider how to plan UX design for wearables, for example, smartwatches.

During the previous year, we’ve been seeing an increasing number of wearables, from smartwatches to portable gadgets for tracking one’s sleep cycle, heart rate, daily activity, etc. What’s more, their popularity has grown in 2019 and will increase even more in the future. In this way, it’s up to the UX developer to upgrade the experience of these gadgets.

It’s an engaging space for designers who are interested in working at the convergence of style, innovation, and wellbeing, which adds that extra layer to the importance of enhancing user experience and design.

For example, Pokémon Go received wild success by creating an unforgettable user experience. This game was designed brilliantly to include users and their surrounding environment for playing the game. By including both the user and their environment into a game, Pokemon was able to create an unusual buzz among the masses while offering them a completely new experience.  

Even IKEA has followed a similar approach and integrated it into the furniture. They used augmented reality applications, known as Place, to let the users see how their furniture would look in their real homes. It makes use of your smartphone camera and 3D furniture for creating an interactive user experience. It also enables users to walk around into the virtual space.

These examples show how UX has opened an exciting world of opportunities for designers and potential users. If UX is all about balancing and optimizing the way things work for making customers happy, then augmented reality is a great way to create a playing field for users without any boundaries.

  1. Artificial intelligence for better-personalized experiences

Artificial Intelligence with UX means a large number of design possibilities. With the increasing popularity of machine learning and AI, organizations presently have the chance to adopt a progressively customized strategy towards users. Artificial intelligence won’t supplant UX designers however they can cooperate to give the client what they need. It’s tied in with coordinating user data that AI gathers with the information of the UX creator.

Brands, for example, Netflix are known for curating content suggestions with their restrictive algorithm calculation. Along these lines, developers can convey an incredible experience – depending on the inclinations, tastes, practices, and characteristics of their user.

Another example is Apple’s animal emojis that use your voice and facial expressions to convey the emotions more accurately. This feature focuses on emotions while taking voice interactions and chatbots to another level. Just think of the time when the chatbots were only meant for communicating in a very sterile manner. But all thanks to advanced technology and AI features, even chatbots have got a personality. They even make jokes and ask questions during small talk.

  1. UX to drive business

In light of the designs we’ve officially spoken about, UX design will keep on being the driver of business achievement. This is because the ever-increasing number of organizations want higher ROI with new product development. The potential for design-driven development is huge in both service and product-based industries.

This simply means that a great user experience is useful for business. As per a study by Forester, organizations who put resources into UX, see a more market share and more customer retention with lower support cost and lower cost of user acquisition.

Besides that, one question that’s often on the debate is that who should do design research – UX researchers or UX designers. Both have their own pros and cons. But it ultimately comes down to the fact whether you would like an individual closest to design conduct the research or someone who has completed the research background.

While this change in the market won’t have any impact on the roles of UX designers and UX researchers, it surely indicates that businesses are more willing to invest money in specific UX roles.


Since UX is ever-evolving and open to new innovations, the users are likely to see even more innovative UX design trends in the future. Even the mentioned UX design trends are constantly changing to opt for better website design and user experience possibilities.

Author Bio: I am, Helen Wilson, a marketing manager at Savah, a product that helps teams with an all-in-one platform for prototyping, design collaboration tools, and workflow.

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