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Why Does Your Marketing Agency Require A SEO Reseller?

| May 22nd, 2023 | 1418 Views

Why Does Your Marketing Agency Require A SEO Reseller

SEO resellers have become common in the digital marketing sphere. This is due because most digital marketing agencies when starting out specialize in one thing like SEO, SEM, SMO, etc. But after a while when they do wish to expand, they face a major roadblock i.e. the time and the resources required to grow or expand.

If you’re a digital marketing agency and are facing trouble in providing  SEO services to your clients, then this blog is for you as you’ll know what advantages can an SEO reseller bring to your business.

Who Is An Search Engine Optimization Reseller?

An SEO reseller is a digital marketing agency that provides SEO services to clients of other digital marketing agencies. If you don’t have the time or the resources to take up the SEO requirements of your clients, then you can pass on the work to some professional SEO agency that can do it for you.

It’s an agreement between you and the other digital marketing agency where they never reveal their identity to your clients. Through such an agreement, many smaller companies have benefited and so is the advantage of working with a reseller.

So, if you’re a digital marketing agency and you want to take on a client SEO work but are hesitant due to time or resources, then don’t be. Simply get a reseller for your agency.

Note: White Label SEO simply means that the reseller SEO won’t reveal their identity. They do all your clients’ SEO work while you get all the credit from your clients. Alongside, they also provide reports but not with any label or logos, the reason why this type of outsourcing is termed as ‘White Label’. Again you get the credit for the reports as well.

Why Do You Need An SEO Reseller?

With this arrangement, you can understand how getting a reseller can benefit your business. However, there’s more to it and some of the benefits are discussed below:

1. You Get Premium SEO Services For Your Clients

First and foremost, you work with an SEO Company that can better serve your clients. With an SEO reseller, you get professional SEO experts for your clients. These SEO experts are well-versed with modern-day SEO tactics so that you don’t have to take the load. You just have to bring in the clients and leave the rest to a reseller agency.

With more professional SEO reseller services, you deliver quality services to clients which increases your client base over time. This is a win-win situation for any digital marketing agency as you deliver quality services to your clients thus boosting your market trust and establishing your business as a brand.

2. Professional SEO Services Without An In-House Team

It takes a lot of work to get SEO done. You’d have to hire an SEO team, train them, pay them, and with more human management, a lot of underlying factors come into play which directly increase your cost.

However, with a reseller program, you don’t necessarily require such arrangements. You just direct your client’s SEO work to an SEO reseller and get professional services from them while you get the name and the recognition.

So, therefore, if you don’t have the resources to set up an in-house team, and you still want to provide SEO services being a digital marketing agency, then you can look for a reseller program. A reseller program acts as an extension or as an in-house team without actually being one.

3. You Save A Ton Of Time

You have limited time and there’s a lot on your plate being a digital marketing agency. If you don’t specialize in SEO, that’s alright as you can always get an SEO reseller who can save a lot of your time.

If you’re not good at something, it can burn up your time to reach a certain level and no one likes unprofessional work anyway. With a reseller program, you efficiently divide your work and resources and focus on the big picture instead of fretting about SEO services for your clients.

4. Reseller Programs Help You Focus On Your Core Competencies

With the time and the resources saved, there are things you can utilize. Let’s say you are a digital marketing agency but don’t have the expertise to deliver SEO services to your clients, but are good with PPC, or any other service like client acquisition. With an SEO reseller program and your client’s SEO outsourced you don’t have to worry about your clients’ SEO campaigns.

You get to focus on your core competency which could be PPC or client acquisition. So, you get to do what you’re good at, meanwhile, the local SEO reseller provides you with what they’re good at, which are SEO services that you get for your clients.

5. You Get Access To Professional Tools And Software

Working with a reseller SEO, you have everything set up. You get access to professionals, save on your time, and most importantly get access to professional SEO tools required for your clients. There are several free tools in the market, however, a professional reseller agency makes use of a variety of tools some of which include paid tools as well.

With more paid and sophisticated versions of tools, SEO campaigns are better-headed and lead to better results. So, therefore for optimum results for your clients, getting paid tools is a must. With an SEO reseller, you get it all and more which leads to a better outcome and increased trust, reliability, and overall better relationships with your clients.


With the right search engine optimization reseller and the right agreement settlement, getting a reseller SEO for your digital marketing agency can be golden for its growth. You achieve a lot in a short time for your business and clients with the right reseller program. So, with all the benefits mentioned for a smaller to mid-level digital marketing agency working with an SEO reseller can be good for its continual growth.

So, to sum up, getting a reseller SEO allows you to save time, and resources, establish better relationships with clients, and most importantly, gives you access to professional SEO services, all of which lead to the growth of your digital marketing agency.