People Also Search For – A Brilliant Way To Gain Visibility On SERPs

| November 24th, 2022 | 725 Views

People Also Search For Or People Also Ask: If you’ve closely observed the Google results page for any query, you might’ve taken note of a specific section known as ‘People Also Search For’.

Sometimes, Google presents this section when you search for something.

people also search for

With Google frequently updating search pages to keep them dynamic and informative for the user, one can also feel overwhelmed with these updates.

However, while we can’t present all the information for all the updates in one blog, this blog should provide you with ample knowledge on the ‘People Also Search For’ (PASF) section. Read this blog until the end to understand this specific feature of Google extensively.

People Also Search For and People Also Ask: What Is It Exactly?

People Also Search For Or People Also Ask is a Google Search feature that aims to assist users in finding the information they wants. When a user type a keyword into Google Search, it’s get the organic search results for that topic in FAQs forms. Here is the examples:

People Also Ask

In 2012, Google introduced knowledge graphs to display a group of thumbnails associated with a specific search term. However, over time knowledge graph became a separate entity on the search page associated with specific search terms such as when you search for a person online.

 TodayPeople Also Search For (PASF)’ or ‘People also ask (PAA)‘ doesn’t display thumbnails but rather displays associated search terms with the actual keyword searched. Like this –

For instance, if you search ‘SEO Reseller’ on Google, you might get search terms like ‘What is an SEO Reseller’, ‘Is it worth it to pay someone for SEO’, and more in the People Also Search For’ section.

Most commonly, this section appears just below some of the paid and organic search results.

people also ask

With helpful associated search terms, Google aims at resolving the user search query quickly. If someone can’t find a specific answer to a question, they can certainly look it up in the ‘People Also Search For’ section.

All these suggestions are possible because Google focuses on user search intent aiming to solve the user search query as quickly as possible.

Also Read:


Moreover, you can optimize your content for featured snippets as well as ‘People Also Search For’ simultaneously.

People Also Search For

Thus to reinstate, ‘People Also Search For’ is a Google search page section that presents to the searcher the related terms associated with their search. Usually, this section appears after limited paid and organic search results.

With this, Google aims at resolving the search query as quickly as possible and making the search more refined and swift.

Most importantly, this search feature doesn’t appear for every search. To make it visible for each search, you can make use of specialized tools which you will see later in this blog.

Some Pointers To Keep In Mind

These are some of the essential things you should keep in mind when it comes to ‘People Also Search For’:

  • There’s no fixed position for the ‘People Also Search For’ section. Though this section appears after certain paid and organic results, the position is not always fixed.
  • Usually, after clicking on any of the suggestions a new tab gets opened with various website pages. The ones that provide relevant content are the ones that appear in the new tab search results. Answers may be available in various content formats. From paragraphs to tables, to even videos, Google aims at providing the best answer possible for the queries in ‘People Also Search For’.
  • Don’t confuse this with ‘People Also Ask’ or featured snippets. With featured snippets, ‘People Also Ask’, Google aims at providing the answers to the user on the SERP or search engine result page. ‘People Also Search For’ does the same that becomes visible on some searches but mainly through specialized tools.

The Simple Benefits Of Optimizing For People Also Ask

People Also Ask can help a website gain visibility if it’s dealing with low traffic. Specifically, optimizing content and getting featured in those sections can help a website increase visibility and traffic. Some of the major benefits of optimizing for ‘People Also Ask’ are:

1. You Can Reduce Your Bounce Rate Significantly

People getting bounced off your site isn’t a good thing. A lot of it has got to do with content. When a page content fails to answer or solve user intent, people usually leave the page and go to some other source that can provide them with better information.

Answering as many questions as possible in your content can lessen the bounce rate. If you’re lagging in traffic on specific keywords, you should look at the ‘People Also Search For’ section and try and address those questions in your content.

Answering those questions can significantly reduce your bounce rate as it solves user intent or query wholly.

If you’re having any doubt as to what to write, and what content style to adopt, you can always research your competitors for ideas. Just don’t copy them.

2. Helps In Identifying Keywords

Often content marketers struggle with finding relevant topics to write on to keep the users engaged. However, with PASF, this task becomes relatively easier as it suggests related topics to the main keyword. A lot of secondary keywords or LSI’s can be generated from this section.

With People Also Ask, Google provides answers and website links to the questions associated with the keyword. You can visit the website link and read the blog, identify keywords and try and develop similar content for your website.

In short, the more queries you resolve for your reader, the better your website content is and the more beneficial it is for the website. Topic pillars could be established, and the overall content of the website could be made more diverse.

3. Better Website Authority

This section keeps on expanding once a searcher starts to click on it to find answers. More questions and their answers are automatically added, once a click has been made.

Usually, 2-4 questions appear at the start. However, if you click on any of the questions to look for an answer, more questions are automatically added.

Most importantly, search intent also becomes clear with PASF keywords. Keywords can be identified and a content outline can be built. Even tools can be devised for this purpose of content outline creation.

A better content outline ensures optimization of content which brings better traffic, and leads.

Headings can be optimized with the right keywords and content can be generated that’s helpful to the user. Overall SEO can be boosted bettering the website authority.

Getting these many questions can be extremely beneficial for a business. You can use those questions and answer them on your website content to attain huge traffic and authority.

The more problems or queries you solve for a user, the more authoritative and trustworthy a website becomes. Such websites enjoy high user engagement, less bounce rate, and a constant flow of traffic.

How To Optimize For People Also Search For?

With the many benefits of  PASF, one may wish to know how they can rank for that spot. Well, here are the tips that you can follow to show up in the ‘People Also Search For’.

Top 5 Tips and Tricks to Optimize For People Also Search For.

  1. Identify Crucial Key Terms.
  2. Utilize FAQs.
  3. Build Content Around People Also Search For.
  4. Do Competitor Analysis.
  5. Understanding The Search Intent.

1. Identify Crucial Key Terms

By identifying the crucial search phrases or questions and including their answers in your content, you can easily optimize your content for PASF.

You can make use of tools such as Answer The Public or form questions around your keyword to optimize your content for People Also Ask. Reorganizing pages as per this rule can help your website rank higher.

2. Utilize FAQs

Simply addressing common questions incurred by people can help your website appear in the People Also Ask. Include a FAQ section and answer the most commonly asked questions.

Doing so would make the user read more as it answers or resolves their search query extensively. Thus, including the FAQs section on your website can help your website immensely and also stands a chance to feature in the PASF.

3. Build Content Around People Also Search For

By building content around the frequently asked questions or questions that appear in the ‘People Also Search For’, you can effectively get your website placed higher.

Write simply and frequently include terms like why, where, what to acquire high traffic, and a featured spot on the PASF.

Most importantly, multiple sections can be added and a long form content can be generated with PASF keywords. It’s easy to build content that’s of 2000-2500 words.

PASF keywords also make it convenient to find sub-headings, or topics that you can include in your content.

Content can be built on PASF keywords and complex tasks can be explained in a simple manner. The amount of content that PASF keywords can unlock for a website is huge.

When a content answers user query in a plain language, nothing can drive more traffic to that website.

4. Do Competitor Analysis

If your competitors are getting frequent features in the People Also Ask For, it’s worth taking a note or two from them. Observe what they’re doing right and finally implement it in your strategy.

Utilize content based on what they are doing right, and execute it as per your business strategy and goals.

5. Understanding The Search Intent

It’s important to have a group of primary and secondary keywords and build content around them. Realizing the search intent and accordingly optimizing keywords and their related search terms on your website can prove to be fruitful in the long run.

Well-thought-out content ideas, optimization, and the right keywords are the key to getting featured in the PASF.

People Also Search For In Mobile SERPs

People Also Search For In Mobile SERPs

People Also Search For becomes increasingly visible on the mobile search. People Also Search For shows questions, or related terms associated with the query or main keyword that’s searched.

If you pay close attention you’re going to find three dots in the PASF. With a click on it, an “About This Result” section pops up and says “These are related searches that other people have done”. “About This Result” states and means:

  • The results include recommendations that are based on the search intent and the searches made by you.
  • Another statement that appears is “This is a search result, not an ad.” “Only ads are paid, and they’ll always be labelled with ‘Sponsored’ or ‘Ad’.”

What Tools To Use To Recognize PASF and PAA Keywords?

Here is the list of tools that you can utilize to find ‘People Also Search For’ keywords:

7 Best Free Tools To Use for PASF & PAA Keyword Research.

  1. Google SERP Keyword Tool For PASF and PAA:
  2. Ahrefs Keyword Tool For PASF and PAA:
  3. Keywords Everywhere Tool For PASF and PAA.
  4. Answer The Public Tool For PASF and PAA.
  5. SEMrush Topic Research Tool For PASF and PAA.
  6. Frase Tool For PASF and PAA.
  7. Also Asked Tool For PASF and PAA.

1. Google SERP Keyword Tool For PASF and PAA:


The search engine itself is the biggest source to gain keywords from. Relevant other queries often become visible whenever you search for something on the search engine. Utilize the SERP as a whole to acquire keywords or search terms.

2. Ahrefs Keyword Tool For PASF and PAA:

Ahrefs Keyword Tool For PASF

Ahrefs is one of the most frequently used marketing tools thanks to its ease of use. A range of keyword suggestions are available with this tool. Moreover, it also contains a database of questions asked in the PASF.

3. Keywords Everywhere Tool For PASF and PAA:

Keywords Everywhere - PAA keywords

Related keywords and ‘People Also Ask’ both the databases are available within this tool, thus, making keyword research convenient.

4. Answer The Public Tool For PASF and PAA:
Answer The Public PAA

With this tool, an individual can type in a keyword and get complete data set on the questions that people ask related to a specific search term. You can even set a region if you wish to target a particular area in the world.

5. SEMrush Topic Research Tool For PASF and PAA:

SEMrush Topic Research Tool For PASF

It’s a dedicated question tab found in SEMrush. Simply, type in a keyword or search term to begin the process. Advanced real-time, accurate data is returned to the user.

6. Frase Tool For PASF and PAA:

Frase Tool PAA

It’s a tool that helps in building SEO-optimized content by suggesting relevant keywords and questions for your blog.

It gathers data from the web by presenting relevant search questions taken from ‘People Also Ask’, autocomplete results, People Also Ask, Quora, Reddit, and more.

With this much data, you can address all these issues in the article and make them more user relevant.

7. Also Asked Tool For PASF and PAA:

Also Asked Tool For PASF

Yet another powerful tool for knowing the related search terms associated with a seed keyword. It can be adjusted as per regions and functions. It’s an amazing tool to determine what your target audience is searching for.

To Know Also:

Frequently Asked Questions (FAQs)

Q. What are the People Also Search For?

People Also Search For is a feature in Google search that shows related searches to the Initial search query. This can be found at the middle of the SERPs.

Q. How Can Use People Also Search For Businesses?

People Also Search For can be used in a number of ways to benefit your business. A few examples include using People Also Search For to:

  • Rank higher in Google search
  • Write Answerable Content
  • Write SEO Keywords Rich Content
  • Find new content ideas
  • Create FAQs
  • Improve your on-page SEO
  • Write long-form content

Q. How can I find People Also Search For related keywords?

There are a number of different tools that help you to find People Also Search For related keywords. Here are few tools that you can use include:

  • Google SERP Keyword Tool.
  • Ahrefs Keyword Tool.
  • Keywords Everywhere Tool.
  • Answer The Public Tool.
  • SEMrush Topic Research Tool.
  • Frase Tool.
  • Also Asked Tool etc.

Q. What are People Also Ask?

Ans. People Also Ask is a Google search rich snippet feature that provides users with additional information they may be looking for from their initial query. This can be found at the bottom of the SERPs.

Q. Are the sections ‘People Also Ask’ The Same As ‘People Also Search For’?

Ans: No, they are not the same thing. ‘People Also Search For’ appears for a few searches and appears mainly with the assistance of tools. However, it also appears frequently on the mobile searches and it consists of related terms, and questions.

On the other hand, People Also Ask is a common SERP feature that addresses the questions associated with the search query.

Q. Do individuals even visit ‘People Also Search For’ if they’re visible?

Ans: ‘People Also Search For’ is amongst the most visited sections of a SERP. So, yes it has been observed that people show great interest in this section.

Q. Can ‘People Also Search For’ Reduce Traffic?

Ans: No, not in the way intended. If a person finds an answer to their query or a specific term in the People Also Ask section, they are usually more intrigued to read.

Especially, if they are looking for in-depth explanations, they are likely to click and visit some websites. This way you can assure more traffic alongside visibility if you rank for such keywords.

Q. Is optimizing ‘People Also Search For’ part of the modern SEO landscape?

Ans: Absolutely! It’s a vital content tactic. Optimizing content for this section is part of the modern SEO landscape as it assures great traffic and visibility on the SERPs.

Moreover, a website can gain dominance online and become a trustworthy source for its target audience by answering common queries.

Q. Should we keep certain things in mind while optimizing the content for ‘People Also Search For’?

Ans: The deal should be to solve as many user query as possible with your content. Answering questions precisely in your content can make it authoritative and trustworthy allowing it to appear in PASF.


Thus, ‘People Also Search For’ presents a golden opportunity for businesses to gain visibility and build authoritativeness online. If optimized correctly, it can bring valuable prospects for a business, alongside website visibility and traffic.

Start utilizing the right measures in your content for PASF or PAA, and you’ll see a noticeable change in some time.