facebook People Also Search For: A Guide To Rank on Related Searches
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People Also Search For: The Ultimate Guide for Marketers and SEOs

| March 9th, 2023 | 4403 Views

People Also Search For Guide

If you use Google.com frequently, you are probably familiar with the “People Also Search For” feature. This is a part of Google’s search engine design strategy.

The user can click on these related phrases to locate articles on “What are the 4 types of ………..?” by viewing search terms like “marketing tactics” or “marketing strategy” in the People Also Search For snippet.

It enables Google to enhance its search outcomes and assist users in finding what they’re looking for. Google’s primary objective is to conclude a user’s search experience as soon as possible. By doing this, Google becomes more appealing as a search engine and users continue to use it.

Table of Contents

History of People Also Search For

This feature, “people also search for,” is not new. When knowledge graphs were initially released ten years ago, it had a different look. The current version is more popular and beneficial than the old image thumbnails.


It has developed to show subjects that are closely linked to the original search term. There are even more PASF alternatives in mobile search results. According to market research, “People also search for” displays appear on more than 80% of mobile SERPs and around 60% of desktop SERPs. These percentages indicate that this is a chance that should not be passed up.

The PASF box may sometimes be placed above or below where it should be on a page. Given the dearth of cataloged content for the initial search, Google’s algorithm appears to try to accommodate users’ needs. The positioning of Google on the page is tested and modified by the algorithm. In other words, we don’t anticipate this problem to be resolved anytime soon.

What is “People Also Search For”?

People Also Search For

People Also Search for (PASF) is a Google Search feature that was introduced in 2012 as part of Google’s launch of knowledge graphs. It was intended to show a collection of thumbnails for images associated with a specific search word.

PASF suggestions appear in your search results when you enter a search query, click on an organic search result, and then return to the search results page to look for more options.

The PASF box will then appear directly beneath the link you just visited. This almost seems like Google saying, “Didn’t find what you’re looking for?

These topics might be useful.” The search suggestions in the PASF box are based on URLs. The topics displayed in the box are related to the URL of the result you just clicked on, not the original search string you typed.

How do People Also Search for Work in Google Search?

‘People Also Search For’ Keywords relevant to a certain topic that is being searched are known as search terms. Google is making an effort to make it easier for users to see potentially interesting related searches while conducting topic-specific searches.

How People Also Search For works

‘People Also Search For’ uses Google’s Related Searches algorithm. To determine which questions are related to the main query.

This algorithm considers several factors, including:

1. The Primary Inquiry:

The algorithm evaluates the primary query to find which queries are relevant to it.

2. The Location Of The Searcher:

The algorithm determines which searches are linked to the primary query by taking the searcher’s location into account.

3. The Device Used By The Searcher:

The algorithm determines which searches are linked to the primary query based on the searcher’s device.

4. The Search History Of The Searcher:

To decide which searches are connected to the primary query, the algorithm evaluates the search history of the user.

5. The Web Browsing History Of The Searcher:

To decide which queries are relevant to the primary query, the system evaluates the searcher’s prior web browsing activity.

6. The Content Of The SERP:

To decide which queries are relevant to the primary query, the algorithm scans the SERP’s content.

7. People Also Search For’ is Constantly Updated:

The algorithm is always running, and People Also Search For is updated in real-time to reflect the most recent related queries.

Why People Also Search For Is Important For SEO?

People Also Search For Is Important For SEO

‘People Also Search For’ is an excellent way to boost your on-page SEO. PASF keywords are directly extracted from Google’s database. They are the keywords that your target audience searches for to learn more about the topic.

This technique can be used to discover what your target audience is looking for. Simply enter your primary keyword into Google and include any related queries that appear in the People Also Search For box.

Here are some of the reasons behind PASF’s importance in SEO

1. Helps To Evaluate User Intention:

The People Also Search For feature is an excellent tool for determining the user’s purpose. You can get a sense of what people are looking for when they search for a specific term by looking at the related inquiries that show up in the PASF box. This will enable you to include search terms in your content as per search intent and perform free SEO for your blog postings.

2. Help You In Discovering New Keywords To Target:

Finding new keywords to target might also be easy with Google’s People Also Search For feature. Simply type in your primary search term in Google, and then look at the related terms that show up in the People Also Search For box. These keywords might then serve as seeds for your keyword research.

3. Help You In Understanding How Your Results Compare To Those Of Your Competitors:

Enter your primary search term, and then check out the related terms that show up in the box labeled “People Also Search For.” You know you need to optimize your website for that term if you notice that your competitor’s website is showing up for a similar search that you aren’t.

4. Help You In Understanding How Consumers Look For Your Goods Or Services:

Enter your primary search term and then look at the related terms that display in the “People Also Search For” box to gain an understanding of how people are looking for your goods or services. Your website can be optimized with these keywords to show up for more relevant searches.

Stats About PASFs Appearing on SERPs

According to an analysis of over 15,000 SERPs results, the People Also Search For results show 58.74% of desktop searches and 87.05% of mobile searches. These statistics simply concluded one thing: the people want more than just another experiment, and opportunities are it will grow and expand in scope quickly.

Stats about PASFs Appearing on SERPs

Source: batterseawebexpert.com

For a single keyword, 8.77 “People Also Search For” boxes appear on average in each SERP. It was also interesting to observe that SERPs with 10 PASFs appeared more frequently. It was also discovered that the majority of the organic results with a PASF ranked in the top ten positions.

Although it is still difficult to tell when one-page ends and the next begins due to the 100-result SERP parsing, rank clustering shows that the People Also Search For has a lot to do with the first page.

How to optimize your content to Rank among People who also Search for Box?

When you’ve identified the ideal keyword to target, the next step is to optimize your content for that keyword. With Dashwood, you can avoid spending hours researching key search terms to include in your posts and web pages.

People Also Search For

Dashwood handles it for you with a single click. With real-time feedback, you can improve your content with top keywords and questions that directly address topically related search queries.

Follow These Steps To Optimize Your Content

1. Create An Outstanding Outline Content:

When creating long-form blog posts and articles, PASF keywords are helpful. By using PASF keywords, you may quickly outline a long-form post, identify sub-headings, and choose relevant subjects to address in your content.

2. Know & Use Search Intent:

You must be capable of creating material that is relevant to the search query. To do this, you’ll need to research related searches, evaluate the search’s intent, and hone in on the customer’s needs.

3. Identify And Implement Key Search Terms in Content:

Conduct in-depth keyword research to identify relevant search terms to include in your content. To improve your website’s ranking, including topically relevant search terms and various questions that people use on search engines.

4. Add FAQ & Schema To Your Web Pages And Blog Posts Content:

Including a FAQ section on your website is another excellent approach to optimizing your pages and gaining access to Google’s search-assisted features. You can use this specific markup code to enhance your website’s content for SEO purposes.

People Also Search For Mobile SERPs

People Also Search For In Mobile SERPs

Rank Ranger reported that “People Also Search For” was displayed 67.3485% of the time on mobile at one point. It will display a short answer, images, or text for each of the listed items, depending on the searcher’s query. It may also show the connection between the listed item and the query such as a parent, partner, spouse, brother, etc.

Analyze the little three-dot symbol above the PASF box to the right. If you click on these, they are stated as “These are related searches that other people have done.” Google adds the following explanation: “Your search & this result.”

  • Recommendations based on your search terms and user intent are included in this result.
  • The final product is in English.
  • Not a commercial, but a search outcome. Only ads that are designated as “Sponsored” or “Ads” are paid for.
  • Send feedback on this information is available in the line format below down.

New PASF Milestones For Google to Understand Information Better

Billions of people use Google every day to look up answers to all kinds of questions. Our consumer teams have been experimenting with the Multitask Unified Model’s features to aid in the completion of challenging tasks ever since its launch earlier this year. At Search On, we got a sneak peek of what’s possible.

MUM represents a significant advancement in Google’s ability to comprehend information and provide better Search results. It’s one of our first multimodal AI models, which means it can understand information in multiple formats at the same time, such as text, image, and video. Furthermore, by inferring connections between concepts, topics, and ideas, it can unlock information in novel ways.

Together, these most recent developments will make it feasible for Google to understand challenging problems and queries in whole new ways, opening up completely new search possibilities. – Updates & Changes to Google Search.

How To Use People Also Search For To Reveal Your Top Label Competitors

Organic search results do not provide what potential customers require. This feature is specifically designed to help users find what they’re looking for. When Google quickly suggests additional options, there is less reason to be frustrated. Marketers must also think quickly. Better and more robust content is frequently the starting point for effective marketing.

When a searcher clicks on one of these questions, the box expands to provide a brief answer. The source URL is frequently included so that they can navigate to where they can read the full text.

According to Google testing, keywords that frequently display video results in the SERPs also include video clips in PAA listings. People prefer a variety of search results, which necessitates a multi-modal approach. It is critical to consider content other than text and images. Optimizing YouTube, video results, podcasts, and audio formats have become necessary. This increases your chances of appearing in PAAs and PASFs.

What You Need to Know About People Also Search For?

Need to Know About People Also Search For

Here are the things you should know about PASF

  • Changes in the PAA SERP Positions

Most of the time, it’s natural to assume that PAA boxes appear in the same location on a SERP if and when Google triggers them.

PAA, on the other hand, differs from featured snippets, which are always displayed at the top of the SERP. PAA can also be found throughout the site.

It’s critical to understand the implications of PAA’s various positions in the SERPs because they affect the click-through rate of organic results, especially on mobile, where space is limited.

  • PAA Has the Ability to Trigger Video Results

Given that many questions begin with “What is?” It makes sense that video results would be included in “How to…” and “Why is/are?” questions.

It’s reasonable to expect Google to continue testing this until most of the keywords that show video results in the SERPs also trigger videos in the PAA listings.

This means you should spend time optimizing your YouTube and video results if you want to appear in the PAAs.

  • PAA Repeats and Stimulates Featured Snippets Frequently

The majority of PAA questions result in featured snippets. For different keywords, the same PAA question and answer may appear. The same answers and listings that appear in the PAA for a specific inquiry may also appear for other questions triggered by PAAs.

How to Optimize for PASF featured snippets?

You can optimize for PASF-featured snippets by following the points given below:

  • Understand the question’s search intent.
  • Recognize the importance of content relevance.
  • Use strong headlines and a question-and-answer format.
  • Answer questions in an authoritative, clear, and concise manner.

Best Ways to Use “People Also Search For ” in SEO & PPC


Some of the ways you can use PASF to rank higher in Google Search are:

1. PASF Use For Keyword Research:

Enter your primary keyword into Google and look at the related queries that appear in the People Also Search For box. These keywords can then be used to optimize your website so that it appears in more relevant searches.

2. PASF Use To Find Content Ideas:

In the Google search bar type your primary keyword, then scroll down to the “People Also Search For” section. You can then use these keywords to generate new content relevant to your target audience.

3. PASF Use As FAQs:

When you enter your main keyword into Google, look at the related queries that appear in the People Also Search For field. You can then use these keywords to create new FAQs for your target audience.

4. PASF Use To Improve On-Page SEO:

People Also Search For is another excellent way to boost your on-page SEO. You can use this method to discover what your target audience is looking for.

5. PASF Use For Long-Form Content:

People Also Search For is a great place to start if you want to create long-form content. PASF can assist you in finding the right keywords to cover a topic in depth when writing long-form content.

What are the Differences between People Also Search for and Related Searches?

There are a few significant differences between Related Searches and People Also Search For.

  1. To begin, Related Searches is a feature at the bottom of the SERP, whereas Google Also Search for is a People Also Ask (PAA) box that appears on the SERP after a user clicks on a result and then returns to the SERP.
  2. People Also Search For displays the number of searches for each query, whereas Related Searches only displays a list of related queries.
  3. People Also Search For is specific to the main query that was entered, whereas Related Searches includes results for unrelated queries.
  4. People Also Search For is updated in real-time, whereas Related Searches is updated on a regular basis.

How to Manage Duplicate PASF Topics?

Manage Duplicate PASF Topics

With so many PASF topics to choose from, it can be difficult to know where to focus and how to handle duplicate PASF topics.

Here are three things you should do:

1. There is Only One Landing Page For Related Queries:

The next thing is to create a single landing page where you can group all of your relevant links. In this manner, you inform Google that your content is not duplicated.

2. Use Canonical Tags:

You can use canonical tags to prevent duplicate PASF discussions. Canonical tags are used in SEO to inform Google which version of a page you want to see in search results, to combine link equity from duplicate pages, and to make your website easier for crawlers and indexers to navigate.

3. User Redirect:

You can redirect users to more relevant content from your landing page. As a result, Google will view your website as a resource for that certain niche, which will benefit SEO.

Best Tools that will help you find PASF keywords

Some SEO tools can assist you in locating PASF keywords to perform successful search engine optimization to improve positioning when people look for your keywords.

Best 9 Free Tools To Use for PASF Keyword Research.

  1. Keywords Everywhere
  2. Ahrefs
  3. Google SERPs
  4. Answer The Public
  5. SEMrush
  6. Ubersuggest
  7. Dashboard PASF finder
  8. Frase Tool
  9. Also Asked Tool

1. Keywords Everywhere

Keywords Everywhere - PAA keywords

Related keywords and ‘People Also Ask’ both databases are available within this tool, thus, making keyword research convenient.

This is a fantastic tool that enables you to view terms that people are also searching for directly in your Google search results. This is a fantastic technique to discover new keywords for your SEO campaign.

2. Ahrefs

Ahrefs Keyword Tool For PASF

Finding keywords that people also search for is easy with Ahrefs. You may locate the “People Also Search For” option by scrolling down after entering your primary keyword in the search window. You can use these new keywords to improve the relevance of your blog posts, PPC advertisements, and website pages.

3. Google SERPs

google serps tool

The search engine itself is the biggest source to gain keywords from. Relevant other queries often become visible whenever you search for something on the search engine. Utilize Google SERPs as a whole to acquire keywords or search terms.

4. Answer The Public

Answer The Public PAA

With this tool, an individual can type in a keyword and get complete data set on the questions that people ask related to a specific search term. You can even set a region if you wish to target a particular area in the world.

5. SEMrush

SEMrush Topic Research Tool For PASF

It’s a dedicated question tab found in SEMrush. Simply, type in a keyword or search term to begin the process. Advanced real-time, accurate data is returned to the user.

6. Ubersuggest


Another excellent tool for finding keywords that People Also Search For is Ubersuggest. To find the “People Also Search For” option, simply put your primary keyword into the search bar and scroll down.  Your website can then be optimized with these keywords to show up for more relevant searches.

7. Dashboard PASF finder


The Dashboard PASF finder is a free application that allows users to discover all of Google’s “People also search for” suggestions for any particular phrase.

This is an effective tool that automatically collects PASF queries to display relevant search volume, attach keyword difficulty, and provide CPC information for each phrase. This is the greatest tool available to quickly search for PASF keywords without spending a dollar. To use it, you don’t even have to register.

8. Frase Tool

Frase Tool PAA

It’s a tool that helps in building SEO-optimized content by suggesting relevant keywords and questions for your blog.

It gathers data from the web by presenting relevant search questions taken from ‘People Also Ask’, autocomplete results, People Also Ask, Quora, Reddit, and more.

With this much data, you can address all these issues in the article and make them more user relevant.

9. Also Asked Tool

Also Asked Tool For PASF

Yet another powerful tool for knowing the related search terms associated with a seed keyword. It can be adjusted as per regions and functions. It’s an amazing tool to determine what your target audience is searching for.

People Also Search For Guide To Marketers and SEOs


Marketers can find keyword suggestions by using the phrase “People Also Search For” in their keyword research. The interesting part about PASF keywords is that they provide you with information directly from Google. It’s not a result of a keyword tool. Because individuals are searching for these phrases right now, they have a lot of potential value. Even though keyword research tools indicate differently, these keywords frequently have high search volumes. Your organic search results will gradually increase as a result of these connected searches.

Although this function is meant to assist Google users, as a marketer, it’s a great approach to support your SEO strategy. Demand and supply are key to SEO. Your organic traffic numbers will eventually start to rise if you can identify what people are looking for and produce a resource that satisfies that need.

Frequently Asked Questions

Q. What are People Also Search for Keywords?

Ans. People also search for keywords, these are related search queries that people make about a particular topic that is being searched. Google attempts to help those searching for topics in discovering related searches that they may be willing to take part in.

Q. What are the benefits of PASF keywords for SEO and PPC?

Ans. Results for People Also Search For or PASF can help you gain a better grasp of the interests of your audience, which will be useful when choosing keywords and suggesting content for website pages. PASF Keywords are important because they guide search engines about the content of the page on your website. They also help you to enhance your PPC strategy by allowing you to make more relevant, text-based ads, landing pages, and ad groups that are friendly to Quality Score.

Q. How do you get into People Also Search For?

Ans. Give brief, precise responses that satisfy the searchers’ expectations to show up in the “People also look for questions” section. To direct Google to the relevant area, use HTML headers.

Q. How can I view all of the PASF Keywords?

Ans. Simply visit Google.com after installing the browser add-on and type in a keyword phrase. Two widgets are displayed on the right-hand side of Google whenever you use either of these search engines. The bottom widget lists terms that people have also searched for when looking up your query, while the top widget lists keywords that are linked to your search query. Because these terms are directly from Google and Bing, these search engines may occasionally decide not to display any of them in response to your search query.

Q. Can I see the PASF Keywords’ monthly average search volume?

Yes. To view the search volume, you must buy credits at Keywords Everywhere. You can decide to turn off the ability to see these volumes by default to save credits. When you do this, a “Download Metric” button will appear. If you click the button, these metrics are only loaded after that.

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